Heineken N.V. Begins Trading on OTCQX

Heineken N.V. Begins Trading on OTCQX

AMSTERDAM, Netherlands, Jan. 27, 2014 (GLOBE NEWSWIRE) -- Heineken N.V.
(OTCQX: HEINY; NYSE Euronext Amsterdam: HEIA NA/HEIN.AS) has chosen to
facilitate the trading of its American Depositary Receipts (ADRs) on OTCQX®.

Heineken N.V.  begins trading  from today  on OTCQX  International Premier,  a 
segment of  the OTCQX  marketplace reserved  for non-U.S.  companies that  are 
listed on a qualified  international exchange and  provide their home  country 
disclosure to  U.S.  investors.  U.S. investors  can  find  current  financial 
disclosures   and   Real-Time   Level   2   quotes   for   the   company    on 
www.otcmarkets.com.

Deutsche Bank serves as Heineken N.V.'s Principal American Liaison ("PAL")  on 
OTCQX, responsible for providing professional guidance on OTCQX requirements.

Heineken N.V. will trade in the U.S.  on OTCQX under the symbol "HEINY"  where 
each ADR represents 0.5 ordinary share.

Press enquiries

 John Clarke
 E-mail: pressoffice@heineken.com
 Tel: +31-20-5239-355

 Christine van Waveren
 E-mail: pressoffice@heineken.com
 Tel: +31-20-5239-355

 Investor and analyst enquiries

 George Toulantas
 E-mail: investors@heineken.com
 Tel: +31-20-5239-590

 Sonya Ghobrial
 E-mail: investors@heineken.com
 Tel: +31-20-5239-590

Editorial information:
HEINEKEN is  a proud,  independent  global brewer  committed to  surprise  and 
excite consumers with its brands and products everywhere. The brand that bears
the founder's family name - Heineken®  - is available in almost every  country 
on the  globe and  is the  world's most  valuable international  premium  beer 
brand. The Company's aim is to be a  leading brewer in each of the markets  in 
which it  operates and  to have  the world's  most valuable  brand  portfolio. 
HEINEKEN wants to  win in all  markets with  Heineken® and with  a full  brand 
portfolio in markets of  choice. The Company is  present in over 70  countries 
and operates more than 165 breweries. HEINEKEN is Europe's largest brewer  and 
the world's third largest by volume. HEINEKEN is committed to the  responsible 
marketing  and  consumption  of  its  more  than  250  international  premium, 
regional, local  and  specialty beers  and  ciders. These  include  Heineken®, 
Amstel, Anchor, Biere  Larue, Bintang, Birra  Moretti, Cruzcampo,  Desperados, 
Dos Equis, Foster's, Newcastle Brown  Ale, Ochota, Primus, Sagres, Sol,  Star, 
Strongbow, Tecate, Tiger and Zywiec. Our leading joint venture brands  include 
Cristal and Kingfisher. The number of people employed is over 85,000. Heineken
N.V. and  Heineken Holding  N.V. shares  are listed  on the  NYSE Euronext  in 
Amsterdam. Prices for the ordinary shares  may be accessed on Bloomberg  under 
the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000 Service  under 
HEIN.AS and HEIO.AS. HEINEKEN  has two sponsored  level 1 American  Depositary 
Receipt (ADR) programmes:  Heineken N.V. (OTCQX:  HEINY) and Heineken  Holding 
N.V. (OTCQX: HKHHY).
Most   recent    information    is   available    on    HEINEKEN's    website: 
www.theHEINEKENcompany.com.

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Heineken N.V. Begins Trading on OTCQX
http://hugin.info/130667/R/1757228/593671.pdf

HUG#1757228
 
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