AXA Launches BrightLife(SM) Protect: Life Insurance Geared to Affordability and Flexibility

 AXA Launches BrightLife(SM) Protect: Life Insurance Geared to Affordability
                               and Flexibility

PR Newswire

NEW YORK, Jan. 27, 2014

NEW YORK, Jan. 27, 2014 /PRNewswire/ --AXA, a pioneer in financial
protection, has launched BrightLife^SM Protect*, an innovative life insurance
policy designed to meet cost-effectively the protection needs of individuals,
families and businesses. BrightLife^SM Protect, available for sale nationwide,
has the dual appeal of a low cost structure and flexibility to adjust to a
policyholder's changing needs.

"In the U.S., individual life insurance ownership is at a 50-year low, putting
many American families and businesses at financial risk," said Nick Lane, head
of AXA's U.S. Life and Retirement business. "At AXA, we're responding to a
changing marketplace that demands affordable coverage as never before.
BrightLife^SM Protect is a product designed to bring financial protection
within reach of the modern American family juggling multiple financial
priorities, such as saving for a new car, planning for college, and putting
money aside for retirement."

BrightLife^SM Protect, a flexible, premium universal life insurance policy
with an index-linked interest option, offers policy holders such practical
features as:

  oChoice. Premiums can be allocated to a Fixed Account (guaranteed interest
    account) that offers a guaranteed rate of return and/or to a Select
    Account, an index-linked interest option tied to the S&P 500** price
    return index, subject to a cap, that offers upside cash value accumulation
    potential and a guaranteed 0% floor which protects from losses due to
    market performance.
  oA Long-Term Care Services Rider℠.BrightLife^SM Protect provides the option
    to add for an additional charge a Long-Term Care Services^SM Rider which
    functions as an acceleration of the life insurance policy's death benefit
    that can be used to pay for qualified long-term care expenses. (Some
    restrictions may apply. See the outline of coverage and policy rider form
    for more information.)
  oFlexible premium payments. These may be reduced or skipped. This
    flexibility can make the policy adaptable to changing financial needs, so
    long as the policy contains sufficient cash surrender value to pay monthly
    premium deductions. (Skipping or reducing premium payments reduces the
    cash value and increases the chance that the policy will lapse.)
  oBenefits for businesses. Depending on one's business needs, a
    BrightLife^SM policy may be used to insure the business owner/policy
    holder, partners, or key employees, and it also can be structured to aid
    transfer of ownership in the event of a business-owner's death.

An Even Brighter Life
Stay tuned for an even brighter BrightLife^SM … Later this year, AXA plans to
announce another BrightLife^SM product -- BrightLife^SM Grow – which will
feature a design for tax-deferred accumulation needs.

For more information about BrightLife^SM Protect, please go to

*Issued by AXA Equitable and MONY Life Insurance Company of America.

**S&P®, Standard & Poor's®, S&P 500®, and Standard & Poor's 500™are trademarks
of Standard & Poor's and have been licensed for use by AXA. BrightLife^SM
Protect Indexed Universal Life is not sponsored, endorsed, sold or promoted by
Standard & Poor's and Standard & Poor's does not make any representation
regarding the advisability of investing in the product.

Life insurance policies have certain exclusions and limitations and terms for
keeping them in force. Certain types of policies, features and benefits may
not be available in all jurisdictions or may be different. For costs and more
complete details of coverage, contact your financial professional. This press
release contains summary information about the BrightLife^SM Protect policy.
Please read the actual policy for terms and conditions.

BrightLife^SM Protect and Long-Term care Services^SM Rider are service marks
of AXA Equitable Life Insurance Company, NY 10104.

BrightLife^SM Protect is issued by AXA Equitable Life Insurance Company (AXA
Equitable), New York, NY or MONY Life Insurance Company of America (MONY
America) , an Arizona Stock Corporation, main administrative offices in New
York, NY.

Co-distributed by AXA Network, LLC and AXA Distributors, LLC. All companies
are affiliated and directly or indirectly owned by AXA Equitable Financial
Services, LLC. Policy Form ICC12-100 for ICC states. The remaining states use
policy form 12-100 or state variation.

All guarantees are based solely on the claims-paying ability of the issuing
life insurance company, AXA Equitable Life Insurance Company or MONY Life
Insurance Company of America.

About AXA
"AXA" is a brand name of AXA Equitable Financial Services, LLC and its family
of companies, including AXA Equitable Life Insurance Company (NY,NY), MONY
Life Insurance Company of America (AZ stock company, administrative office:
NY, NY), AXA Advisors, LLC, and AXA Distributors, LLC. In business since 1859,
AXA is a leading financial protection company and one of the nation's premier
providers of life insurance, annuity, and financial products and services
distributed to individuals and business owners through its retail distribution
channel, AXA Advisors, LLC (member FINRA, SIPC) and to the financial services
market through its wholesale distribution channel, AXA Distributors, LLC.

AXA S.A. is a Paris-headquartered holding company for a group of international
insurance and financial services companies, including AXA Equitable Financial
Services, LLC companies. AXA S.A. is a worldwide leader in financial
protection strategies and wealth management with 102 million clients in 57
countries as of December 31, 2012.

The obligations of AXA Equitable Life Insurance Company and MONY Life
Insurance Company of America are backed solely by their claims-paying ability.

GE-91004 (1/14) (Exp. 1/16)


Contact: John Cline, 212-314-5142 or
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