Heineken Holding N.V. Begins Trading on OTCQX

Heineken Holding N.V. Begins Trading on OTCQX

Amsterdam, Netherlands, Jan. 27, 2014 (GLOBE NEWSWIRE) -- Heineken Holding
N.V. (OTCQX:HKHHY) (NYSE Euronext Amsterdam:HEIO NA/HEIO.AS) has chosen to
facilitate the trading of its American Depositary Receipts (ADRs) on OTCQX®.

Heineken Holding  N.V.  begins  trading  from  today  on  OTCQX  International 
Premier, a segment of  the OTCQX marketplace  reserved for non-U.S.  companies 
that are listed on a qualified  international exchange and provide their  home 
country  disclosure  to  U.S.  investors.  U.S.  investors  can  find  current 
financial disclosures  and  Real-Time  Level  2  quotes  for  the  company  on 
www.otcmarkets.com.

Deutsche Bank serves  as Heineken  Holding N.V.'s  Principal American  Liaison 
("PAL") on OTCQX,  responsible for  providing professional  guidance on  OTCQX 
requirements.

Heineken Holding N.V will trade in the U.S. on OTCQX under the symbol "HKHHY,"
where each ADR represents 0.5 ordinary share.

Press enquiries

John Clarke
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

Christine van Waveren
E-mail: pressoffice@heineken.com
Tel: +31-20-5239-355

Investor and analyst enquiries

George Toulantas
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Sonya Ghobrial
E-mail: investors@heineken.com
Tel: +31-20-5239-590

Editorial information:

HEINEKEN is  a proud,  independent  global brewer  committed to  surprise  and 
excite consumers with its brands and products everywhere. The brand that bears
the founder's family name - Heineken®  - is available in almost every  country 
on the  globe and  is the  world's most  valuable international  premium  beer 
brand. HEINEKEN's aim  is to be  a leading brewer  in each of  the markets  in 
which it  operates and  to have  the world's  most valuable  brand  portfolio. 
HEINEKEN wants to  win in all  markets with  Heineken® and with  a full  brand 
portfolio in markets of choice. HEINEKEN  is present in over 70 countries  and 
operates more than 165 breweries. HEINEKEN is Europe's largest brewer and  the 
world's third  largest by  volume. HEINEKEN  is committed  to the  responsible 
marketing  and  consumption  of  its  more  than  250  international  premium, 
regional, local  and  specialty beers  and  ciders. These  include  Heineken®, 
Amstel, Anchor, Biere  Larue, Bintang, Birra  Moretti, Cruzcampo,  Desperados, 
Dos Equis, Foster's, Newcastle Brown  Ale, Ochota, Primus, Sagres, Sol,  Star, 
Strongbow, Tecate, Tiger and Zywiec.  HEINEKEN's leading joint venture  brands 
include Cristal and Kingfisher. The number of people employed is over  85,000. 
Heineken N.V. and Heineken Holding N.V. shares are listed on the NYSE Euronext
in Amsterdam. Prices  for the  ordinary shares  may be  accessed on  Bloomberg 
under the symbols HEIA NA and HEIO NA and on the Reuter Equities 2000  Service 
under HEIN.AS  and  HEIO.AS.  HEINEKEN  has two  sponsored  level  1  American 
Depositary Receipt (ADR) programmes: Heineken N.V. (OTCQX: HEINY) and Heineken
Holding N.V. (OTCQX: HKHHY).

Most   recent    information    is   available    on    HEINEKEN's    website: 
www.theHEINEKENcompany.com.

About OTC Markets Group Inc.

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Heineken Holding N.V. Begins Trading on OTCQX
http://hugin.info/136154/R/1757241/593672.pdf

HUG#1757241
 
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