Choice Hotels Ascend Hotel Collection Celebrates Hotel Blake Chicago As 100th Domestic Property

Choice Hotels Ascend Hotel Collection Celebrates Hotel Blake Chicago As 100th
                              Domestic Property

Ascend Hotel Collection Nearly Doubles in Size in 2013

PR Newswire

LOS ANGELES, Jan. 27, 2014

LOS ANGELES, Jan. 27, 2014 /PRNewswire/ --Ascend Hotel Collection from Choice
Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel
companies, today announced the addition of Hotel Blake Chicago as the
milestone 100^th domestic addition to its impressive list of upscale hotels.
The news of the brand's remarkable growth was released at the Americas Lodging
Investment Summit of hotel industry leaders in Los Angeles, California.

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Located in the monumental 18^th-century Morton and Duplicator building in the
heart of historic Printers Row at 500 S. Dearborn St., Hotel Blake Chicago
sits in one of the city's most vibrant neighborhoods and is considered a
landmark of luxury among downtown Chicago hotels, offering a robust taste of
Chicago's rich culture and diversity.

Hotel Blake Chicago features 162 spacious luxury guest rooms with 12-foot
vaulted ceilings and large windows that let in natural light and allow for
stunning views of the city. The hotel boasts exquisite bathrooms, a 24-hour
fitness center and other well-appointed amenities, including business meeting
and event spaces, the intimate Bar Blake and the delicious Meli Cafe.

"Hotel Blake Chicago offers guests a unique experience that reflects the
sophisticated character of Chicago, while providing the highest standards of
hospitality. These are the hallmarks of the Ascend Hotel Collection," said
Mike Murphy, senior vice president, upscale brands, Choice Hotels
International.

Hotel Blake Chicago is optimally located in South Loop, and is within walking
distance of State Street for a day of upscale shopping in classic department
stores and designer boutiques. If guests are looking for a more culturally
stimulating afternoon, neighboring Grant Park is home to three world-class
museums – The Art Institute, Field Museum and Shedd Aquarium.

The announcement of the 100^th domestic hotel is the latest in a string of
exciting news from the Ascend Hotel Collection over the past year. After
debuting in 2008 with just 17 properties, by the end of 2012 the Ascend Hotel
Collection boasted 57 domestic hotels. As of December 31, 2013, that number
surged to 121 hotels worldwide as the Ascend brand expanded its footprint into
new territory -- downtown Las Vegas, Hawai'i and Ireland just to name a few
key destinations.

Noteworthy additions to the Ascend Hotel Collection in 2013 included Downtown
Grand Hotel & Casino in Las Vegas, the first hotel to open in the Downtown
area in three decades and the largest member of the Ascend properties with 634
rooms, The Equus, an equestrian themed retreat located in the fashionable
upperwest side of Waikiki in Honolulu, and Hotel Florence, in South Carolina a
bastion of true Southern hospitality located in the heart of Florence's
historical downtown, featuring Victor's Bistro which was voted Florence's Best
Restaurant.

The Ascend Hotel Collection also experienced substantial growth in the
international market over the past year, opening the Lindenwarrah at Milawa
hotel in Australia and expanding into Ireland with the gibson hotel in Dublin.
With these additions, the total number of Ascend Hotel Collection properties
has grown to 121 throughout the United States, Canada, Europe, Central
America, Australia and the Caribbean.

About Ascend Hotel Collection
The Ascend Hotel Collection membership program made its debut in late 2008 and
now has 121 hotels open throughout the United States, Canada, Europe, Central
America, Australia and the Caribbean. The eclectic portfolio of upscale,
independent hotels appeals to the growing number of people who like to immerse
themselves in the destination and live like the locals when they travel. For
more information, visit www.ascendcollection.com.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels,
representing more than 500,000 rooms, in the United States and more than 30
other countries and territories.As of September 30, 2013, 371 hotels,
representing more than 29,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 84
hotels, representing approximately 7,200 rooms, were under construction,
awaiting conversion or approved for development in more than 15 other
countries and territories. The company's Comfort Inn, Comfort Suites, Quality,
Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban Extended Stay
Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend Hotel
Collection membership program, serve guests worldwide. All hotels are
independently owned and operated.

Choice Hotels International offers the Choice Privileges® rewards program.
With more than 19 million members worldwide, it is one of the fastest growing
hotel loyalty programs in the travel industry.

Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, and Ascend Hotel
Collection are proprietary trademarks and service marks of Choice Hotels
International Inc.

2014 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Contact: Sarah Lee, Tel: (301) 628-4397, sarah_lee@choicehotels.com
 
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