Udi's Gluten Free Foods Teams with Give Back Films to Inspire 'Random Acts of
Kindness' During Sundance Film Festival and Beyond
North America's Gluten Free Leader Fills Stomachs and Warms Souls with
Third-Annual Activation at Sundance Film Festival
BOULDER, Colo., Jan. 27, 2014
BOULDER, Colo., Jan. 27, 2014 /PRNewswire/ -- Udi's Gluten Free Foods returned
to Sundance Film Festival for its third consecutive year, serving up gourmet
gluten-free food and asking star-studded diners to do good. As a veteran at
the Sundance scene, Udi's wanted to do more than just feed celebrities. To
bring a taste of something new to the standard swag-fest, Udi's used stars'
notoriety to shine attention on the joy of helping others and giving back to
the community. Udi's kicked off Sundance with YouTube sensation Give Back
Films by documenting random acts of kindness throughout Park City.
At Udi's Gluten-Free Table, its pop-up cafe in the heart of the festival,
Hollywood stars contributed ideas and donations for the upcoming Give Back
Tour, in which Udi's and Give Back Films will carry out and chronicle three
acts of kindness. During Sundance, the Give Back Films crew hit the ground and
surprised people in need with a helping hand. Udi's also called on its social
media fans and followers for inspiration, pledging $1 for every submission, up
to $50,000, to use toward spreading joy on their tour across the nation.
"Sundance is a great opportunity for us to share Udi's products with movie
stars and makers, but our partnership with Give Back Films allowed us to reach
far beyond that this year," said Denise Sirovatka, Udi's vice president of
marketing. "We wanted to do more than serve gluten-free food; we wanted to
rally celebrities and our community to help us make a difference in Park City
and across the U.S."
See how the Give Back Tour kicked off in Park City during Sundance:
Udi's revolutionized the gluten-free category in the U.S. by introducing the
first mainstream gluten-free bread that tastes and looks like "real" bread.
Udi's success is built on strong communication with the gluten-free community
and a commitment to creating foods that have the taste and texture of
conventional gluten-filled products, including breads, bagels, muffins,
tortillas and granola.
Udi's Gluten Free Foods products are available at national grocery stores and
food retailers, as well as online at www.udisglutenfree.com. All of Udi's
baked goods are made in a 100 percent dedicated, certified gluten-free bakery
located in Boulder to prevent the risk of gluten cross-contamination.
About Udi's Healthy Foods, LLC
Udi's Healthy Foods, LLC (Udi's) is a leader in the fast growing market for
gluten free foods in North America. Udi's markets a diversified and growing
range of gluten free products under the well-recognized Udi's Gluten Free
Foods brand in the retail market, and since mid-2011, food service channels.
Udi's Gluten Free Foods is a leading brand in gluten free bread and bakery
products. In addition, Udi's markets other gluten free products in the frozen
pizza and granola categories.
About Boulder Brands, Inc.
Boulder Brands, Inc. (NasdaqGM: BDBD) is committed to providing superior
tasting, solution-driven products. The company's health and wellness platform
consists of brands that target specific consumer needs: the Glutino® and Udi's
Gluten Free® brands for gluten-free diets; the Earth Balance® brand for
plant-based diets; the Level Life™ brand for diabetic diets; EVOL foods for
consumers seeking simple and pure ingredients; and the Smart Balance® brand
for heart healthier diets. For more information about Boulder Brands, Inc.,
please visit www.boulderbrands.com.
About Give Back Films
Give Back Films inspires people to give back and pay it forward through films
that capture authentic acts of giving. For more information about Give Back
Films, visit www.GiveBackFilms.com.
SOURCE Udi’s Healthy Foods, LLC
Contact: Bethany Ellis, FleishmanHillard, 512-964-1196,
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