Heineken N.V. and Heineken Holding N.V. Begin Trading on OTCQX®

       Heineken N.V. and Heineken Holding N.V. Begin Trading on OTCQX®

  PR Newswire

  NEW YORK, Jan. 27, 2014

NEW YORK, Jan. 27, 2014 /PRNewswire/ -- OTC Markets Group Inc. (OTCQX: OTCM),
operator of Open, Transparent and Connected financial marketplaces, today
announced that Heineken N.V . (OTCQX: HEINY; NYSE Euronext Amsterdam: HEIA
NA/HEIN.AS) and Heineken Holding N.V . (OTCQX: HKHHY; NYSE Euronext Amsterdam:
HEIO NA/HEIO.AS) have chosen to have their American Depositary Receipts (ADRs)
trade on OTCQX®, ^ the best marketplace with qualified companies.

Heineken N.V. and Heineken Holding N.V. begin trading today on OTCQX
International Premier, a segment of the OTCQX marketplace reserved for
world-leading non-U.S. companies that are listed on a qualified international
exchange and provide their home country disclosure to U.S. investors. U.S.
investors can find current financial disclosures and Real-Time Level 2 quotes
for the company on www.otcmarkets.com .

"We are pleased to welcome HEINEKEN, one of the world's leading beverage
companies, to the OTCQX marketplace," said R. Cromwell Coulson, President and
CEO of OTC Markets Group. "HEINEKEN joins over 300 global companies that have
chosen to trade on OTCQX to ensure their U.S. investors have transparent
trading and convenient access to the same timely, high-quality news and
disclosure enjoyed by investors in their home market. We look forward to
working with HEINEKEN's management team as they continue to grow the company's
global visibility."

George Toulantas, Global Investor Relations Director of Heineken N.V./
Heineken Holding N.V. commented, "We are delighted to upgrade our ADRs to the
OTCQX marketplace. This will further enhance our visibility amongst U.S.
investors whilst providing our shareholders with access to the highest quality
disclosure and a transparent trading platform."

Deutsche Bank serves as Heineken N.V.'s and Heineken Holding N.V.'s Principal
American Liaison ("PAL") on OTCQX, responsible for providing professional
guidance on OTCQX requirements.

Established in 1864 by the Heineken family, HEINEKEN is Europe's largest
brewer and the world's third largest by volume. Heineken®, its flagship brand,
is the most international of global beer brands, enjoyed in 178 countries. The
company's brand portfolio spans over 250 regional and local champions,
including Amstel, Desperados, Dos Equis, Primus, Sol, Star, Strongbow, Tecate
and Tiger. HEINEKEN employs over 85,000 people in over 70 countries.

For photos and live updates relating to HEINEKEN joining OTCQX, visit OTC
Markets Group's Facebook and Twitter pages at
https://www.facebook.com/OTCMarkets and https://twitter.com/OTCMarkets .

Heineken N.V. and Heineken Holding N.V will trade in the U.S. on OTCQX under
the symbols "HEINY" and "HKHHY," respectively, where each ADR represents 0.5
ordinary share.

About OTC Markets Group Inc. OTC Markets Group Inc. (OTCQX: OTCM) operates
Open, Transparent and Connected financial marketplaces for 10,000 U.S. and
global securities. Through our OTC Link® ATS, we directly link a diverse
network of broker-dealers that provide liquidity and execution services for a
wide spectrum of securities. We organize these securities into marketplaces to
better inform investors of opportunities and risks – OTCQX®, The Best
Marketplace with Qualified Companies; OTCQB®, The Venture Stage Marketplace
with U.S. Reporting Companies; and OTC Pink®, The Open Marketplace with
Variable Reporting Companies. Our data-driven platform enables investors to
easily trade through the broker of their choice at the best possible price and
empowers a broad range of companies to improve the quality and availability of
information for their investors. To learn more about how we create better
informed and more efficient financial marketplaces, visit www.otcmarkets.com .

OTC Link® ATS is operated by OTC Link LLC, member FINRA/SIPC and SEC regulated

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Website: http://www.otcmarkets.com
Contact: Saskia Sidenfaden, OTC Markets Group Inc., +1 (212) 896-4428,
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