Perry Ellis Releases its Spring 2014 Advertising Campaign

  Perry Ellis Releases its Spring 2014 Advertising Campaign

Business Wire

NEW YORK -- January 27, 2014

Perry Ellis releases its Spring 2014 advertising campaign today – its fourth
under the “Very Perry” brand identity– which unveils a fresh take on the Perry
Ellis image and presents an evolved and unexpected platform for the Spring
2014 collection.

(Photo: Business Wire)

(Photo: Business Wire)

The campaign for Spring 2014 is founded on the belief that men don’t need to
be too serious and that style can be cool and unpretentious – always with a
sense of fun. Building on this notion, Perry Ellis created vibrantly colored
imagery illustrating its man in various confident and playful poses emblematic
of its namesake designer. Consistent with the brand’s iconic founder, the
campaign breaks with conventions as the images seem to leap out of the frame.
Sometimes it’s a hand or a hat, sometimes a shoe—but in each image something
transcends the border, drawing the viewer in.

“We are thrilled to show the evolution of the Very Perry campaign for Spring
2014,” says Matt Cronin, vice president of marketing at Perry Ellis.“The
campaign delivers an impactful body of work which illustrates the brand's
legacy of levity. We are also excited to further shift our media strategy into
the digital space leveraging not only traditional elements of the campaign,
but also a series of engaging and witty videos which truly bring the Very
Perry attitude to life.”

Beyond imagery, the campaign also includes a three-part how-to video series
exploring the Perry Ellis approach to dressing the modern guy.

“Style tutorials are everywhere,” says Richard Austin, Creative Director of
YARD, Perry Ellis’ creative agency of record. “We wanted to make ours
surprising and distinctly Perry.We took inspiration from Perry Ellis himself
by working off the ideas he expressed about not taking fashion too
seriouslyand created videos that deliver style info with an entertaining and
irreverent nod.”

The videos will be shared via Perry Ellis’ Facebook and Instagram channels,
@perryellis, thereafter residing on the brand’s new style blog.

Going into its fourth season under new direction, the revamped Perry Ellis
brand continues under the tagline “Very Perry.” Born of Perry Ellis’ unique
approach to life, the platform provides a central point of view from which the
brand operates.

The campaign, shot byphotographer Daniel Jackson features models Jason
Cameron of Red Models and Albert Reed of IMG.

The Spring 2014 campaign will launch in March fashion books including GQ,
Esquire, T: The New York Times Style Magazine, Ocean Drive and Fast Company;
as well as outdoor campaigns in New York, Los Angeles and Dallas and an
expanded digital campaign featuring both still and video assets.

ABOUT PERRY ELLIS INTERNATIONAL

Perry Ellis International, Inc. is a leading designer, distributor and
licensor of a broad line of high quality men's and women's apparel,
accessories and fragrances, as well as select children's apparel. The
Company's collection of dress and casual shirts, golf sportswear, sweaters,
dress pants, casual pants and shorts, jeans wear, active wear, dresses and
men's and women's swimwear is available through all major levels of retail
distribution. The Company, through its wholly owned subsidiaries, owns a
portfolio of nationally and internationally recognized brands, including:
Perry Ellis^(R), Jantzen^(R), Laundry by Shelli Segal^(R) , C&C California^(R)
, Rafaella^(R) , Cubavera^(R) , Centro^(R) , Solero^(R), Munsingwear^(R) ,
Savane^(R) , Original Penguin^(R) by Munsingwear^(R) , Grand Slam^(R) ,
Natural Issue^(R) , Pro Player^(R) , the Havanera Co. ^ (R) , Axis^(R) ,
Tricots St. Raphael^(R) , Gotcha^(R) , Girl Star^(R) , MCD^(R) , John
Henry^(R) , Mondo di Marco^(R) , Redsand^(R) , Manhattan^(R) , Axist^(R) ,
Farah^(R) , Anchor Blue^(R) and Miller's Outpost^(R) . The Company enhances
its roster of brands by licensing trademarks from third parties, including:
Pierre Cardin^(R) for men's sportswear, Nike^(R) and Jag^(R) for swimwear, and
Callaway^(R), TOP-FLITE^(R) , PGA TOUR^(R) and Champions Tour^(R) for golf
apparel. Additional information on the Company is available at
http://www.pery.com.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140127006214/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50790978&lang=en

Contact:

Press:
LaForce + Stevens
Ashley Wingert, 212-925-8144
Awingert@lsagency.com
or
Jessica Nadaud, 646-374-0809
JNadaud@lsagency.com
 
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