Starbucks Canada Handcrafts New Blossoming Peach Tea Latte in Celebration of Chinese New Year

Starbucks Canada Handcrafts New Blossoming Peach Tea Latte in Celebration of 
Chinese New Year 
Starbucks brings newest global taste inspiration to Toronto and Vancouver to 
mark the year of the Horse in Canada 
TORONTO/VANCOUVER, Jan. 27, 2014 /CNW/ - For the first time, Starbucks Coffee 
Canada has created a special, limited time tea latte in celebration of Chinese 
New Year, which takes place January 31, 2014.  Beginning today at 
participating stores in the Greater Toronto and Greater Vancouver areas, 
customers can order the new Starbucks ® Blossoming Peach Tea Latte - an 
uplifting, aromatic blend of Earl Grey tea and peach flavour, directly 
inspired by a popular handcrafted beverage made in Starbucks® cafes in China. 
"At Starbucks, we continually draw inspiration from seasons, cultures and 
traditions to create delicious, new handcrafted coffee and tea beverages," 
says Richard Burjaw, vice president, Marketing, Starbucks Coffee Canada. 
"Creating moments of connection is the hallmark of the Starbucks Experience. 
With beverages like the new handcrafted Blossoming Peach Tea Latte, we're 
excited to connect our customers with global experiences in a way that is 
customized for Canadian tastes. It's Starbucks Canada's homage to Chinese New 
Year and this year we're proud to bring this to Canada's largest cities and 
Starbucks largest Canadian markets. " 
Peach Blossom is a traditional flower in China and a symbol of beauty, love 
and longevity. A popular Chinese New Year celebratory beverage in Starbucks 
China stores since 2008 made with black tea, Starbucks Canada's interpretation 
caters to the country's palate. The beverage begins with mellow and soothing 
Earl Grey tea and the delicate aroma of peach, combined with the richness of 
freshly steamed milk, topped with whipped cream and peach blossom sugar 
crystals. 
While Canada is known as one of the biggest coffee markets in the world with 
Canadians consuming 2 billion servings of hot coffee last year according to 
NPD Group data(1), Canada is also an important and growing tea market.  NPD's 
research also found that Canadians consumed 372 million servings of hot tea in 
the last year. 
The new Starbucks® Blossoming Peach Tea Latte joins other specialty tea 
beverages that are gaining popularity in Starbucks® stores including the 
Starbucks® Green Tea Latte , which reflects its Japanese influence, made with 
matcha - and Starbucks® Chai Tea Latte - a customer-favourite, which invokes 
the flavours of India and South Asia. Starbucks® Chai Tea latte is the 
leading tea beverage in the company's Canadian stores and one of the top 
five-selling beverages in the country alongside Starbucks® espresso-based 
beverages and brewed coffee. 
(__________________________ )
(1) The NPD Group/CREST® year ending November 2013 
The Greater Toronto and Greater Vancouver areas are the first cities in North 
America to offer the Starbucks® Blossoming Peach Tea Latte, which will be 
available for a limited time in participating stores starting today until 
February 16 while quantities last.   Starbucks has also launched a 2014 
Chinese New Year Starbucks Card available in participating Starbucks® stores 
across Canada and as an eGift online. The Starbucks Card celebrates the 
joyfulness and self-reliance of the horse, this year's honored animal of the 
Lunar New Year.  Customers with a Twitter account can also tweet a beverage 
through Starbucks Tweet-a-Coffee program.  Visit www.starbucks.ca/tweetacoffee 
for details. 
For more information, please visit Starbucks.ca. 
About Starbucks Corporation 
Since 1971, Starbucks Coffee Company has been committed to ethically sourcing 
and roasting high-quality arabica coffee. Today, with stores around the globe, 
the company is the premier roaster and retailer of specialty coffee in the 
world. Through our unwavering commitment to excellence and our guiding 
principles, we bring the unique Starbucks Experience to life for every 
customer through every cup. To share in the experience, please visit us in our 
stores or online at www.starbucks.ca.
 

SOURCE  Starbucks Coffee Canada 
Media Contact: Sarah Marinelli Edelman Canada 416.849.2496 
sarah.marinelli@edelman.com 
Image with caption: "Starbucks Canada Handcrafts New Blossoming Peach Tea 
Latte in Celebration of Chinese New Year (CNW Group/Starbucks Coffee Canada)". 
Image available at:  
http://photos.newswire.ca/images/download/20140127_C5181_PHOTO_EN_35856.jpg 
Image with caption: "Starbucks Canada Handcrafts New Blossoming Peach Tea 
Latte in Celebration of Chinese New Year (CNW Group/Starbucks Coffee Canada)". 
Image available at:  
http://photos.newswire.ca/images/download/20140127_C5181_PHOTO_EN_35857.jpg 
To view this news release in HTML formatting, please use the following URL: 
http://www.newswire.ca/en/releases/archive/January2014/27/c5181.html 
CO: Starbucks Coffee Canada
ST: British Columbia
NI: FBR FOD NP  
-0- Jan/27/2014 05:01 GMT
 
 
Press spacebar to pause and continue. Press esc to stop.