The Toro Company Kicks Off Centennial Year Celebration

  The Toro Company Kicks Off Centennial Year Celebration

Business Wire

BLOOMINGTON, Minn. -- January 27, 2014

On July 10, 2014, The Toro Company (NYSE: TTC) will celebrate a rare business
milestone – achieving 100 years in business. According to Michael J. Hoffman,
Toro’s chairman and chief executive officer, Toro attributes its remarkable
longevity to, “the character of our people and channel partners, and their
relentless commitment to serving our customers and building market leadership
through innovation.”

In 1919, the company introduces its first Toro-branded piece of equipment, a
revolutionary farm mach ...

In 1919, the company introduces its first Toro-branded piece of equipment, a
revolutionary farm machine that could be converted from a standard farm
tractor to a two-row power cultivator. Known as the Toro TO-RO Utility
Tractor, it enables farmers to perform multiple tasks while saving time, money
and labor. (Photo: Business Wire)

Toro’s yearlong celebration of its 100th anniversary provides an opportunity
not only to look back on the company’s notable achievements, but also to
recognize the ingenuity and dedication of its employees – and to thank its
channel partners and end-user customers around the world for their loyalty and
trust in The Toro Company.

As Hoffman put it, “These same values that have been core throughout our first
100 years form the foundation for continued success into our next century.”

A Legacy of Excellence
From the start, Toro built its legacy by understanding the needs of its
customers and developing products and services to help them succeed. This
commitment to innovation is reflected in the more than 1,500 patents its
employees around the world have earned over the years.

In addition, Toro has developed strong networks of professional distributor,
dealer and retailer partners across industries in more than 90 countries to
provide local, expert, professional customer service. For example, in 1922,
Toro created the golf industry’s first national distributor network. And, in
1934 as the business grew, Toro encouraged its distributors to establish
dealers in areas the distributors’ staff could not effectively cover,
providing local customer service that proved to be a competitive advantage.

This commitment to customer service has been instrumental in Toro’s
development of long-term relationships with golf courses, homeowners,
professional contractors, agricultural growers, construction and rental
companies, government and educational institutions – in addition to many
premier sporting events, venues and historic sites around the world.

People Make the Difference
For decades, customers have counted on Toro because of the company’s
reputation for reliability, quality and standing behind its products. When
Toro celebrated its 25th anniversary in 1939, the company’s first president
and co-founder John Samuel Clapper noted that the loyal service of Toro’s
employees and distributors was the customers’ guarantee of a high-quality
product. As Hoffman summarized, “What was true 75 years ago when Mr. Clapper
made his statement about Toro remains true today – the loyal service of our
employees and channel partners is critical to our company’s success.”

Explore Toro Innovations
From developing new technologies to expanding into new markets, a timeline of
the company’s many innovations and achievements is available at – in addition to several highlights below, summarized by


  *In 1918, Toro introduced its first product built specifically for golf, a
    power fairway roller based on a Bull tractor frame.
  *In 1919, Toro was approached by the Minikahda Club in Minneapolis to
    create a motorized fairway mower to replace horse-drawn equipment.
    Mounting five lawn mowers onto the front of a farm tractor, Toro created
    the motorized golf course equipment industry.
  *In 1923, Toro introduced the Sea Serpent fairway sprinkler system, making
    Toro the only company to offer a full line of both turf and irrigation
  *In 1928, Toro unveiled the industry’s first all-electric-powered walk
    greens mower.
  *In 1966, Toro introduced the Valve-In-Head Sprinkler, combining both the
    valve and sprinkler head as one, saving customers money and reducing
    installation and maintenance time.
  *In 1972, Toro introduced its first all-hydraulic greens mower, the
    Greensmaster® 3.
  *In 1989, the revolutionary Hydroject™ 3000 was the only cultivation tool
    to deeply aerate compacted soils using high velocity water without
    impacting the turf’s surface.
  *In 2010, Toro’s eFlex® was the industry’s first lithium ion
    battery-powered walk greens mower.

Professional Contractor

  *In 1924, Toro introduced its first power mower, the 30” Park Special
    walk-behind reel mower, the most successful early large commercial-grade
    walk mower.
  *In 1940, Toro introduced the 76-inch Professional, “the power mower with
    wings,” that revolutionized commercial mowing. Additional 58” and 70”
    models were later added to appeal to both residential and commercial
  *In 1962, Toro acquired Moist-O-Matic, Inc., an irrigation equipment
    manufacturer in Riverside, CA, providing entry into the underground
    irrigation business.
  *In 1997, Toro launched the wheeled Dingo® compact utility loader, changing
    how landscape contractors do their job.
  *In 2011, Toro provided landscape contractors with a line of turf
    renovation equipment, offering innovative tools for aerating, overseeding
    and dethatching.
  *In 2012, Toro introduced the innovative EVOLUTION® irrigation controller
    with smart control and USB functionality for future upgrades.
  *In 2013, Toro’s TurfMaster™ 30” created an all-new category of commercial
    walk power mowers.

Sports Fields & Grounds

  *In 1928, Toro introduced the Silver Flash push reel mower, billed as
    “America’s finest hand lawn mower.” It would become a mainstay with golf
    courses, cities and parks for many years.
  *In 1930, at the request of The University of Minnesota, Toro built a power
    roller for their tennis courts. The Toro Power Roller proved to be a
    highly successful product for over three decades serving thousands of
    schools, golf courses, athletic clubs, professional sports venues, private
    and municipal street maintenance crews.
  *In 1934, Toro’s Jupiter Large Capacity Sprinkler is introduced for golf
    courses, polo fields and other large turf area applications.
  *In 1973, Toro introduced a new concept in commercial rotary mowing
    equipment – the all-hydraulic Groundsmaster® 72.
  *In 2008, Toro introduced the all-new Toro® Groundsmaster® 5900 Series
    rotary mower, which mows an acre in less than five minutes.
  *In 2010, pioneering an all-new mower category, Toro introduced the
    Groundsmaster® 360 rotary mower with Quad-Steer™ all-wheel steering.


  *In 1938, while homeowners have used other Toro power mowers for over a
    decade, the company introduced the Homelawn as its first power mower
    designed specifically for homeowners.
  *In 1952, Toro introduced its first homeowner snowthrower, the Snow Hound.
  *In 1959, Toro introduced the revolutionary Wind Tunnel housing on rotary
    mowers to greatly enhance quality of cut and make bagging on rotary mowers
    possible for the first time.
  *In 1986, Toro introduced a major innovation in snowblower performance –
    the Toro® CCR 2000 (Chuted Curved Rotor) technology that redefined
    single-stage performance.
  *In 2008, Toro’s new Precision™ Series spray nozzles were recognized as one
    of the most significant breakthroughs in sprinkler nozzle technology in
    over 60 years.
  *In 2011, Toro introduced the first-of-its-kind TimeMaster™ 30-inch
    walk-behind mower.
  *In 2012, Toro’s Precision™ Soil Sensor became the first wireless moisture
    sensor for the residential irrigation market.
  *In 2013, Toro introduced the Recycler® walk power mower with SmartStow™
    feature that allows the machine to be stored vertically to significantly
    reduce the mower’s footprint.

Underground, Constructionand Rental

  *In 2000, Toro introduced the Dingo® TX-compact utility loader. Providing a
    new product category, the Dingo TX offered professional contractors an
    easy, cost-effective replacement for hand labor in compact spaces.
  *In 2010, Toro introduced the STX-26 hydraulic, tracked stump grinder
    marking the company’s entry into the tree care market.
  *In 2012, Toro expanded its reach into the underground construction market
    by offering a lineup of concrete and masonry equipment, compaction
    products, vibratory plows, horizontal directional drills and riding


  *The company is founded in 1914 as The Toro Motor Company to build engines
    for the leading brand of farm tractors manufactured by The Bull Tractor
  *In 1919, the company introduced the Toro TO-RO Utility Tractor, the first
    Toro-branded product that enabled farmers to perform multiple tasks while
    saving time, money and labor.
  *In 1996, Toro introduced Aqua-Traxx® drip tape to help growers more
    efficiently apply water resources.
  *In 2012, Toro introduced its versatile Neptune™ dripline to help growers
    improve water efficiency for subsurface drip irrigation and semi-permanent

People are invited to visit to learn more about other Toro
industry firsts and contribute their own Toro stories. They can also share
their Toro memories on Twitter at using the
hashtag #Toro100, and on Facebook at

About The Toro Company
The Toro Company (NYSE: TTC) is a leading worldwide provider of innovative
turf, landscape, rental and construction equipment, and irrigation and outdoor
lighting solutions.With sales of more than $2 billion in fiscal 2013, Toro’s
global presence extends to more than 90 countries through strong relationships
built on integrity and trust, constant innovation and a commitment to helping
customers enrich the beauty, productivity and sustainability of the
land.Since 1914, the company has built a tradition of excellence around a
number of strong brands to help customers care for golf courses, sports
fields, public green spaces, commercial and residential properties and
agricultural fields.More information is available at

Photos/Multimedia Gallery Available:



The Toro Company
Branden Happel, 952-887-8930
Senior Manager, Public Relations
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