CBS SAYS 28.5 MILLION VIEWERS WATCH GRAMMY AWARDS

     (The following press release from CBS Communications Group was received by 
e-mail. The sender verified the statement.) 
2014 GRAMMY AWARDS WATCHED BY 28.5 MILLION VIEWERS-UP FROM LAST YEAR AND SECOND 
LARGEST AUDIENCE IN 21 YEARS 
Grammys Is the Biggest Social Television Event of the 2013-14 Season; Twitter 
Reports 15.2 Million Tweets During Eastern/ Central Time Zone Broadcast Alone 
THE 56TH ANNUAL GRAMMY AWARDS delivered 28.51 million viewers-the 
second largest audience for the awards broadcast since 1993, according to 
Nielsen preliminary live plus same day ratings for Sunday, January 26. 
From 8:00-11:45PM, THE GRAMMY AWARDS was the night's top broadcast in viewers 
(28.51m), adults 25-54 (10.7/24), adults 18-49 (9.9/25) and adults 18-34 
(9.1/26). 
Compared to last year, THE GRAMMY AWARDS added +130,000 viewers (from 28.38m, 
+1%).  Compared to the last time the ceremony aired in January due to the 
Olympics (January 31, 2010), THE GRAMMY AWARDS was +1% in adults 25-54 (from 
10.6/24), even in both adults 18-49 and adults 18-34 and added +2.64m viewers 
(from 25.87m, +10%). 
THE 56TH ANNUAL GRAMMY AWARDS posted its second largest audience (only behind 
the 2012 ceremony following Whitney Houston's death) since February 1993. 
CBS.com saw record traffic for a GRAMMY AWARDS, with +68% year-over-year growth 
in unique users to GRAMMY-related content on CBS.com.  Live-streaming of GRAMMY 
Live content and on-demand viewing generated nearly 5.5 million total streams, 
up +100% over last year. 
In addition, SocialGuide ranks THE 56th ANNUAL GRAMMY AWARDS as the biggest 
social television event of the 2013-2014 TV season to date, with Twitter 
recording more than 15.2 million tweets during the Eastern and Central time 
zone broadcast alone. 
(rml) NY
 
 
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