Johnny Galecki Plays "Nice" In New Hyundai Commercial For Super Bowl XLVIII
Automaker Engages Celebrity Talent for Humorous Elantra Ad
Legendary Comedian Richard Lewis Makes Cameo Appearance
FOUNTAIN VALLEY, Calif., Jan. 25, 2014
FOUNTAIN VALLEY, Calif., Jan. 25, 2014 /PRNewswire/ --Award-nominated actor
Johnny Galecki, one of the stars of the CBS hit show "The Big Bang Theory,"
will headline a 30-second, game-day Hyundai spot during Super Bowl XLVIII on
February 2, 2014.
The commercial, titled "Nice," opens with Galecki behind the wheel of a brand
new 2014 Elantra. When an attractive young woman pulls up next to him in the
exact same Elantra, he seizes his opportunity and compliments her on their
shared good taste. "Nice ride," he says. The light turns green; a flirtatious
game of one-upsmanship ensues. The comedy goes off the rails, with big
surprises around every turn. Legendary comedian Richard Lewis even makes a
cameo as Galecki's passenger, adding his own rambling commentary. The creative
was developed by Hyundai's agency of record, INNOCEAN USA, and directed by
Super Bowl veteran Jim Jenkins.
The spot is a milestone for Galecki. The Hyundai ad represents the first time
he has endorsed a product or brand on air. With an acting career that spans
more than 25 years, Galecki is known best for his roles in the award winning
series "Roseanne" and "The Big Bang Theory" which enters its 7^th season this
year. Galecki is currently in pre-production on "Here's Your Damn Family", his
first project as producer with Ricky Blitt and Stephen McPherson for Warner
"I've always loved Super Bowl ads – the commercials during the game are always
the highlight for me," said Galecki. "In this Hyundai spot, there's a car
chase, there's explosions, and even a car jump – it's exciting, cinematic and
filled with humor. I can't wait for everyone to see it!"
Known as the "Prince of Pain," Lewis is considered one of the greatest
stand-up comedians of all time and is a well-respected writer and actor. He
has starred in notable TV shows and films including "Anything But Love," "Curb
Your Enthusiasm" and "Leaving Las Vegas."
"As veteran Super Bowl advertisers, we are excited to work with celebrity
talent for the first time this year," said Steve Shannon, vice president of
Marketing, Hyundai Motor America. "The Elantra spot continues Hyundai's
longstanding tradition of using humor to highlight vehicle performance and
function. By adding Johnny and Richard into the mix, we capture the fun and
playful spirit of the car and we up the entertainment value for the game-day
Hyundai's Super Bowl line-up also includes another 30-second spot during the
first quarter. Titled "Dad's Sixth Sense," it dramatizes the near-misses of
everyday parenting. In scenes both touching and humorous, Dad is there again
and again as his son grows up. The commercial culminates with a final
breathtaking save – only this time, it's the advanced safety features of
Hyundai's all-new Genesis that has the young man's back.
HYUNDAI MOTOR AMERICA
Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and
serviced through more than 820 dealerships nationwide. All Hyundai vehicles
sold in the U.S. are covered by the Hyundai Assurance program, which includes
the 5-year/60,000-mile fully transferable new vehicle limited warranty,
Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of
complimentary Roadside Assistance. Hyundai Assurance includes Assurance
Connected Care that provides owners of Hyundai models equipped with the
Hyundai Blue Link telematics system with proactive safety and car care
services, complimentary for three years. These services include Automatic
Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic
Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.
For more details on Hyundai Assurance, please visit www.HyundaiAssurance.com
Please visit our media website at www.hyundainews.com and our blog at
Hyundai Motor America on Twitter | YouTube | Facebook
SOURCE Hyundai Motor America
Contact: Chris Hosford, Hyundai Motor America, email@example.com, (714)
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