All-New 2015 Genesis Stars In Hyundai Super Bowl Ad

             All-New 2015 Genesis Stars In Hyundai Super Bowl Ad

PR Newswire

FOUNTAIN VALLEY, Calif., Jan. 24, 2014

FOUNTAIN VALLEY, Calif., Jan. 24, 2014 /PRNewswire/ --Hyundai's new 30-second
Super Bowl commercial "Dad's Sixth Sense," which airs during the first quarter
of the big game, features the all-new 2015 Hyundai Genesis, available in
dealerships this Spring.


"Dad's Sixth Sense" dramatizes the near-misses and breathtaking saves of
everyday parenting. The action follows a young boy as he grows up, and Dad is
there for him again and again. The commercial culminates with a final
breathtaking save – only this time, it's the all-new 2015 Hyundai's Genesis
that has the young man's back.

The commercial features the song, "Count On Me," from Bruno Mars'
multi-platinum debut album "Doo-Wops & Hooligans." Creative was developed by
Hyundai's agency of record, INNOCEAN USA, and directed by perennial Super Bowl
standout Frank Todaro. The spot highlights the innovation behind the Genesis'
world-class suite of Sensory Surround Safety features.

"The safety features of the Genesis are like the safety a dad provides to his
children, coming to the rescue when it counts," said Steve Shannon, vice
president, Marketing, Hyundai Motor America. "The spot also captures the car's
dramatic exterior design, intuitive features, premium craftsmanship and
confident handling and performance."

In addition to "Dad's Sixth Sense," Hyundai's second 30-second Super Bowl spot
features the 2014 Elantra in "Nice," a humorous ad that follows a flirtatious
game of one-upmanship between a well-known comedian and a young woman in two
identical Elantras, effectively showcasing the innovative performance, style
and technology features of Hyundai's compact sedan.

Hyundai Motor America, headquartered in Fountain Valley, Calif., is a
subsidiary of Hyundai Motor Co. of Korea. Hyundai vehicles are distributed
throughout the United States by Hyundai Motor America and are sold and
serviced through more than 820 dealerships nationwide. All Hyundai vehicles
sold in the U.S. are covered by the Hyundai Assurance program, which includes
the 5-year/60,000-mile fully transferable new vehicle limited warranty,
Hyundai's 10-year/100,000-mile powertrain limited warranty, and five years of
complimentary Roadside Assistance. Hyundai Assurance includes Assurance
Connected Care that provides owners of Hyundai models equipped with the
Hyundai Blue Link telematics system with proactive safety and car care
services, complimentary for three years. These services include Automatic
Collision Notification, Enhanced Roadside Assistance, Vehicle Diagnostic
Alert, Monthly Vehicle Health Report and in-vehicle service scheduling.

For more details on Hyundai Assurance, please visit
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Hyundai Motor America on Twitter | YouTube | Facebook

SOURCE Hyundai Motor America

Contact: Chris Hosford, Hyundai Motor America,, (714)
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