Munchkin, Inc. Introduces mbaby™ Apparel Layette Collection

         Munchkin, Inc. Introduces mbaby™ Apparel Layette Collection

Leader In Innovations for Baby Reinvents the Infant Body Suit and All-In-One
Sleep Suit

PR Newswire

VAN NUYS, Calif., Jan. 24, 2014

VAN NUYS, Calif., Jan. 24, 2014 /PRNewswire/ --Munchkin, Inc. has introduced
mbaby™, an apparel collection that revolutionizes infant basics by adding a
simple-yet-genius double layer to help regulate a baby's temperature, keeping
her comfortable both day and night. The mbaby collection's  patent-pending
double layer technology is combined with the highest quality fabrics and
timeless style across three product lines: Onester™, Sleepster™ and playwear.

(Photo: http://photos.prnewswire.com/prnh/20140124/LA50459)

Onester – The first one-piece body suit designed for a baby's unique comfort
needs:

During daytime hours, babies are most often face up in car seats, playpens,
swings and strollers – while their backs receive little air flow. The mbaby
Onester has a double layer front to keep the chill off baby's chest, and a
breathable back to more evenly regulate baby's temperature. Onester is an
infant body suit that gives baby day-long built-in comfort.

Sleepster – Solves the problem of how to keep baby safely warm at night:

For the safest possible sleep, the National Institute of Child Health and
Human Development and the American Academy of Pediatrics recommend that
nothing be placed in the crib – not even a blanket. The mbaby Sleepster has a
built-in-blanket™ front and a single ply breathable back to keep baby warm,
comfortable and safe in the crib. The Sleepster also features convertible,
roll-up feet, allowing the garment to grow with baby.

The mbaby line is designed with an assortment of premium, 100% brushed cotton
rib and jersey fabrics, and quality finishes that demonstrate an intense
attention to detail. Each snap-bottom garment has one brass snap in the center
for easy snap alignment during diaper changes. While typical baby apparel only
has one type of stitch, mbaby pieces have a variety of complex stitches for
high quality construction and comfort. All mbaby playwear styles are inspired
by a vintage beach look and the carefree California lifestyle, with modern
design touches. The mbaby collection is perfect for all little ones aged 1-12
months.

"Our mission is to be an inventive brand that simplifies parenthood," said
Steve Dunn, chairman and CEO of Munchkin, Inc. "When we looked at the classic
baby body suit, it was clear that no significant innovation or improvements
have been made since its original introduction in the 1950s. We knew we could
make it better. The mbaby collection sets a new standard for functionality and
adds quality details to baby clothing essentials. This premium apparel line is
a unique addition to the Munchkin product line-up and we believe our loyal
customers will appreciate our innovations and sense of style."

The mbaby collection ranges from $26.00 - $60.00 and will be available
exclusively on Munchkin.com beginning on January 24, 2014. For more
information on the mbaby collection, please visit
http://www.munchkin.com/mbaby.

About Munchkin, Inc.

A privately held, global company headquartered in Van Nuys, Calif., Munchkin,
Inc. creates baby products that excite, delight and make life easier for
today's parents. Founded in 1991, Munchkin, Inc. has always placed great
emphasis on innovation, redefining what baby products can achieve. As a
result, Munchkin has reinvigorated the category with improvements such as a
2-in-1 bottle brush design and White Hot® Technology that lets moms know if
the bath water or the car interior is too hot. A strategic partnership with
Church & Dwight Co., Inc., the maker of ARM & HAMMER™ baking soda, resulted in
a line of diapering products that work with pure, natural baking soda,
including the ARM & HAMMER™ Diaper Pail by Munchkin, winner of the American
Baby Bests Award. Munchkin, Inc. has won more than 40 industry awards,
including multiple wins of the coveted Target® Corporation Partner Award of
Excellence, the ASDA stores partnership award, and the Toys "R" Us 2012 Vendor
of the Year award. Endorsed and recommended by sleep and safety experts,
medical professionals, toy specialists and parents, Munchkin  products can be
found at retail outlets internationally. For more information,
visitwww.munchkin.com.



SOURCE Munchkin, Inc.

Website: http://www.munchkin.com
Contact: Jessica Lieu / Maithili Gadgil, jlieu@konnect-pr.com,
mgadgil@konnect-pr.com
 
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