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Public Relations Leaders from Mitchell Communications Group/Dentsu and Starbucks Announced as Co-Chairs of PRSA 2014



    Public Relations Leaders from Mitchell Communications Group/Dentsu and
    Starbucks Announced as Co-Chairs of PRSA 2014 International Conference

Elise Mitchell and Jim Olson to Help Guide Planning of Annual Conference

PR Newswire

NEW YORK, Jan. 24, 2014

NEW YORK, Jan. 24, 2014 /PRNewswire/ -- The Public Relations Society of
America (PRSA) today announced that Elise Mitchell, APR, Fellow PRSA, dual
Chief Executive Officer of Mitchell Communications Group and Dentsu Public
Relations Network, and corporate public relations leader Jim Olson, Vice
President of Global Corporate Communications and Americas Public Affairs at
Starbucks, will serve as co-chairs of the PRSA 2014 International Conference
in Washington, D.C.

The PRSA 2014 International Conference theme is "Leading the Way: A Fearless
Future for PR." The focus of the conference will be on the need of
practitioners and the profession to adapt to today's transformative media
environment.

"Elise and Jim both embody this year's theme of 'Leading the Way.'  They are
leaders in the industry and within their respective organizations and serve as
shining examples of the impact that strategic communications can bring as a
lead strategic discipline," said Joseph E. Cohen, APR, PRSA 2014 Chair and
SVP, MWW.  "Their strategic guidance will be invaluable as we build a
conference experience that will help attendees learn how to thrive, and to
lead, in an environment where change is the norm and the role of the
communications professional is ever-evolving."

The PRSA International Conference brings together more than 3,000 public
relations professionals and students each year from a variety of disciplines
and backgrounds for three days of practical insight and networking
opportunities. The conference is dedicated to helping public relations
professionals respond to "real time" opportunities and challenges while
addressing trends and new innovations.

Mitchell and Olson Exemplify Excellence in Public Relations

Mitchell is a highly accomplished strategic communications professional and
business leader who made industry-wide headlines when she sold the firm she
founded, Mitchell Communications Group, and became CEO of both the agency and
the new Dentsu Public Relations Network. Her entrepreneurial spirit and
passion helped her build the firm, which has been named Small Agency of the
Year by PRWeek and the Holmes Report and is a 2014 PRWeek Midsize Agency of
the Year finalist. Over the past 15 years, Mitchell has expanded the company's
capabilities and established a team of communications experts across the
country serving clients in the retail, food, travel and tourism, energy and
transportation sectors. Under her leadership, the company has grown
exponentially to become one of the top 10 fastest growing firms globally by
the Holmes Report global rankings.

In addition to her professional success, Mitchell has given back to several
public relations organizations, including the Arthur W. Page Society and the
Council of PR Firms. She is a member of the prestigious PRSA College of
Fellows and served as chair of the PRSA Counselors Academy in 2012.
Additionally, Mitchell has been involved in two PRSA chapters--PRSA Memphis
chapter, where she served as president and was named Professional of the Year,
and PRSA Northwest Arkansas chapter, where she was a founding member, served
as president and was named Professional of the Year.

For two decades Olson has served as a strategic communications leader and
trusted adviser for some of the world's most innovative and respected
companies.  At Starbucks he is responsible for building and protecting the
company's corporate brand reputation. In 2013 FORTUNE ranked Starbucks the
World's 5^th Most Admired Company and PRSA recognized the company's Create
Jobs for USA initiative with a Silver Anvil Award.

Prior to joining Starbucks in 2011, Olson was the Vice President of Corporate
Communications at US Airways where he led internal and external
communications.  During his tenure at the airline, Olson orchestrated the
crisis communications response for one of the most high-profile airline
accidents in aviation history - Flight 1549's miraculous water landing on New
York's icy Hudson River in January 2009.  Olson serves on the board of
directors of The LAGRANT Foundation, an organization dedicated to increasing
the number of ethnic minorities in the advertising, marketing and public
relations professions. 

About the Public Relations Society of America
PRSA is the largest professional organization serving the U.S. public
relations community. With a mission to "advance the profession and the
professional," PRSA provides news and information, thought leadership,
continuing education and networking opportunities; sets standards of
professional excellence and ethical conduct; and advocates for the business
value of public relations and greater diversity among public relations
professionals. Based in New York, PRSA comprises 112 local Chapters; 14
Professional Interest Sections that focus on specific industries and practice
areas; and the Public Relations Student Society of America (PRSSA), which is
active at more than 320 colleges and universities.

SOURCE Public Relations Society of America

Website: http://www.prsa.org
Contact: Rosanne Mottola, (212) 460-1464, rosanne.mottola@prsa.org
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