Beiersdorf Inc. Celebrates the Start of Mentoring Month with a Big Brothers Big Sisters Partnership to Raise Awareness and Funds

 Beiersdorf Inc. Celebrates the Start of Mentoring Month with a Big Brothers
      Big Sisters Partnership to Raise Awareness and Funds for Mentoring

PR Newswire

WILTON, Conn., Jan. 23, 2014

WILTON, Conn., Jan. 23, 2014 /PRNewswire/ --Beiersdorf Inc. (BDF), the U.S.
affiliate of Beiersdorf AG, a leading global skincare company based in
Hamburg, Germany, announced today a consumer awareness and fundraising
initiative to support National Mentoring Month. To mark this special month,
the company in partnership with Big Brothers Big Sisters, will anniversary its
three-month consumer awareness and fundraising initiative to raise $100,000 to
make a big difference for Big Brothers Big Sisters network. Beiersdorf will
donate all proceeds raised in connection with Beiersdorf's nationwide
Fundraising Program to be held starting in January 2014 through March 31,

Starting today, Beiersdorf will again launch an app on facebook to encourage
shoppers to purchase NIVEA, NIVEA Men, Eucerin and Aquaphor products in-store
and via online retailers, with $1 for every $10 spent donated to Big Brothers
Big Sisters' mentoring programs. As a thank you to consumers for engaging with
the app, Beiersdorf will offer them a sample of their choice of a NIVEA, NIVEA
Men, Eucerin or Aquaphor product.

"The 2013 Skin Care That Cares campaign with Beiersdorf made a significant
impact on our online donations and volunteer inquires," said Big Brothers Big
Sisters of America President and CEO, Charles Pierson. "Beiersdorf's support
in 2014 will continue to elevate our capacity to serve more children facing
adversity, and we are happy to have them as such a great partner."

In 2013, Beiersdorf donated $266,000 and the campaign boosted online donations
to Big Brothers Big Sisters by 48% and increased male volunteers by 20%. The
company currently also runs an employee-led, work-based mentoring program that
focuses on supporting youth in the local community.

In addition to online fundraising, which will continue through March 2014,
Beiersdorf will spread the word on how consumers can do their share to mentor
our youth. Throughout February, national retail partners such as Walgreens,
Kroger, Rite Aid and numerous others will support the cause with in-store
"Skincare that Really Cares" displays.

"Beiersdorf prides itself on being a skin care company that truly cares," said
Joe Oliveri, Vice President, Sales, Beiersdorf USA. "We are thrilled to
continue our work with such an impactful organization to help raise funds and
awareness for their local and national mentoring efforts."

About Beiersdorf Inc.
Beiersdorf Inc is the North American affiliate of global cosmetics company,
Beiersdorf AG, which is based in Hamburg, Germany. Listed on the DAX since
2006, the company had sales in 2012 of €6 billion. Beiersdorf is best known
for the world's largest skin care brand, NIVEA. Other names in its successful
international brand portfolio include NIVEA Men, Eucerin, Aquaphor, La Prairie
and Labello. Beiersdorf has 130 years of skin care experience and is known for
its innovative, high-quality products.

About Big Brothers Big Sisters
Big Brothers Big Sisters, the nation's largest donor and volunteer-supported
mentoring network, holds itself accountable for children in its program to
achieve measurable outcomes, such as educational success, avoidance of risky
behaviors, higher aspirations, greater confidence and better relationships.
Partnering with parents/guardians, schools, corporations and others in the
community, Big Brothers Big Sisters carefully pairs youth, or Littles, with
screened volunteer mentors, or Bigs, and monitors these one-to-one mentoring
matches throughout its life. The first Big Brothers Big Sisters Youth Outcomes
Survey, released in 2012, substantiates that its mentoring programs have
positive academic, socio-emotional and behavioral outcomes for youth in areas
linked to high school graduation, avoidance of juvenile delinquency and
college or job readiness.

Big Brothers Big Sisters provides children facing adversity – often of single
or low-income households or families where a parent is incarcerated or serving
in the military – with strong and enduring, professionally supported
one-to-one mentoring relationships that change their lives for the better,
forever. This mission has been the cornerstone of the organization's 100-year
history. With nearly 340 agencies across the country, Big Brothers Big Sisters
serves nearly 630,000 children, volunteers and families. The organization is
currently engaged in a nationwide search to reunite with alumni mentors,
mentees, donors, family, staff and board members. Learn more at

SOURCE Beiersdorf Inc.

Contact: Leslie Kickham, (203) 563-5821,
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