Geely Auto Officially Enters Brazilian Market with Emgrand EC7
SAO PAULO, Brazil, Jan. 23, 2014
SAO PAULO, Brazil, Jan. 23, 2014 /PRNewswire/ -- Geely Automobile Holdings
Ltd. ("Geely Auto" or the "Company") today announced that it has officially
entered the Brazilian market with the launch of its flagship model, the
Emgrand EC7. The Company has also appointed the Gandini Group, a leading
international dealer group, as its exclusive dealer nationally to support the
Company's expansion in Brazil.
The EC7's excellent driving performance and outstanding functionality have
made it the most popular Geely Auto model, with sales in 20 countries and
regions across the world. In November 2011, it was awarded a 4-star safety
certification from Euro-NCAP, making it the first Chinese automotive model to
score a high-star European safety accreditation.
Geely Auto's products for the Brazilian market will be assembled in Uruguay,
with parts of the manufacturing process, including welding and painting,
conducted in China. Geely Auto will partner with Nordex, a leading specialist
auto assembly provider in Uruguay, whose facility has the capacity to produce
20,000 units of four Geely models: the EC7, the EC7-RV, the GC2 and the GX2.
The partnership is expected to directly create over 300 jobs and as many as
900 jobs indirectly in Uruguay. The products assembled in the Uruguayan plant
will principally serve the Brazilian and Argentinian markets, in accordance
with the South American Common Market Agreement.
Geely Auto regards Brazil as an important market in its global expansion and
partnered with the Gandini Group in August 2011 to establish Geely Motors do
Brasil LtDa., with the aim of gaining greater local insight ahead of its
arrival in the market. In 2014, Geely Auto intends to begin by selling the
manual-transmission Emgrand EC7 and the manual-transmission Panda GC2, before
introducing other models. The Company also plans to introduce more products to
the Brazilian market by constructing a local assembly plant.
About Geely Automobile Holdings Limited:
Geely Automobile Holdings Limited (SEHK: 175) is an automobile manufacturer,
focusing on the development, manufacture and sale of passenger vehicles. The
Company sells most of its products in the China market and has also expanded
its sales through export to other developing countries. The Company sells over
10 major sedan models, which are powered by its self-developed1.0L-2.4L petrol
SOURCE Zhejiang Geely Holding Group
Contact: Geely Automobile Holdings Limited: Victor Young, email@example.com,
+86-571-28098222, Ralph Chen, firstname.lastname@example.org, +86-21-52695715, Paul Gao,
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