USC Sports Properties Announces Creative Productions as Title Sponsor of the USC vs. UCLA Rivalry Game February 8 at the Galen

 USC Sports Properties Announces Creative Productions as Title Sponsor of the
           USC vs. UCLA Rivalry Game February 8 at the Galen Center

USC Alumni-Led Marketing Agency Brings Back their Signature Crosstown
Showdown™ Promotion and Sweepstakes for a Repeat Celebration

PR Newswire

LOS ANGELES, Jan. 23, 2014

LOS ANGELES, Jan. 23, 2014 /PRNewswire/ --Creative Productions, an
internationally recognized integrated marketing agency led by Trojan Alumni,
Deborah Golian Castro and Larry Castro, is the presenting sponsor of the
highly anticipated rivalry matchup between USC and UCLA at the Galen Center
February 8, 2014. To amplify the excitement for the big game, Creative
Productions will be rolling out its Crosstown Showdown™ campaign with live
reads on KSPN 710 Sports Radio, targeted email messages to USC fans, and
social media posts, all driving fans to enter the Crosstown Showdown™
Sweepstakes on the company's Facebook page. Creative Productions is also
co-sponsoring the game-day giveaway of commemorative black-light T-shirts for
the student section, along with promotional distribution of the shirts to
select fans in the audience throughout the game by USC Spirit Leaders.



"We are tremendously pleased to have Creative Productions return as the title
sponsor and bring back the Crosstown Showdown™ along with its companion
sweepstakes  for a second year in a row," commented Dan Shell, Vice President
and General Manager of USC Sports Properties. "Creative Productions is not
only an exceptional Corporate Sponsor, but a proven promotional partner too.
As USC Sports Properties' exclusive marketing partner, Creative Productions
has demonstrated their experience in developing relevant content that engage
fans time and again," Shell continued. "Creative Productions' passion,
loyalty, and commitment to excellence are qualities further underscored by
their strong ties to USC, and unwavering support of USC Athletics through
meaningful fan engagement all year round."

"As a USC alumnae, this is both an exciting and rewarding opportunity to
sponsor this marquee game," stated Deborah Golian Castro, president and CEO of
Creative Productions. Castro's support of USC spans many levels including
Galen Founder, Vice Chair of South Bay Marshall Partners, Premier Corporate
Sponsor of Trojan Family Weekend, and member of the USC Alumni Board of
Governors, in addition to the company's Football Sponsorship with USC Sports

This year, as title sponsor for the USC vs. UCLA Crosstown Showdown™ game and
sweepstakes, Creative Productions is featuring a courtside-to-ocean-side prize
package, offering one lucky fan and their guest a uniquely Southern California
experience. The winner of the Crosstown Showdown™ Sweepstakes will enjoy a
luxurious one-night stay and dinner for two at the exclusive Terranea Resort
on the bluffs of beautiful Rancho Palos Verdes, plus a game-day prize package
of two (2) VIP tickets to the game, (2) tickets to the Founders' Club pre-game
dinner, and courtside presentation of the game ball in front of more than
10,000 enthusiastic fans, courtesy of Creative Productions. "We wanted to
offer a custom prize package that included a nod to the Southern California
theme, and thank fans for their support of this game," explained Castro.
Details on how to enter the sweepstakes can be found on the Creative
Productions Facebook page. Entry deadline for the Crosstown Showdown™  prize
package  is January 30, 2014.

The February 8 USC vs. UCLA Crosstown Showdown™  is sure to be a fan pleaser
that will continue to foster the mystique that surrounds Southern California's
decades-old rivalry matchup. When these two teams meet on the court, anything
could happen. Stay connected to find out.

Creative Productions is an award-winning integrated marketing and promotions
agency leveraging strategy, creative and technology to build brands, engage
customers, and drive sales. Creative Productions is one of Southern
California's most recognized independent agencies, with more than 225 awards
for marketing excellence, delivering measurable results for a variety of
programs, both B2B and B2C. The agency develops websites, email marketing,
targeted advertising, promotional products and campaigns; recently, the
company opened a licensing division in Newport Beach, California. Clients
include Toyota Motor Sales U.S.A., Inc., Metrolink (Southern California
Regional Rail Authority), USC Sports Properties, and Goodwill SOLAC, along
with clients in entertainment, sports, energy, and heath care sectors. For
more information, visit or the company's Facebook

USC Sports Properties A division of FOX Sports Networks, USC Sports Properties
is a full service sales and marketing organization representing the University
of Southern California. Its mission is to create long-term strategic
partnerships through customized, integrated marketing programs that deliver
great value while addressing the needs and objectives of its corporate
partners, USC, and its stakeholders.

Contact Information:
Sarah Soss, Public Relations Contact

Creative Productions

4510 E. Pacific Coast Hwy, Suite 500,
Long Beach, CA 90804


SOURCE USC Sports Properties

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