Choice Hotels International Inks Partnership With Maplewood Hotels & Resorts

 Choice Hotels International Inks Partnership With Maplewood Hotels & Resorts

Maplewood to Develop Cambria Suites Throughout Canada in 2014

PR Newswire

ROCKVILLE, Md., Jan. 23, 2014

ROCKVILLE, Md., Jan. 23, 2014 /PRNewswire/ --Choice Hotels International,
Inc. (NYSE: CHH), one of the world's largest hotel companies, today announced
a partnership with Maplewood Hotels & Resorts to develop new Cambria Suites
properties in Canada. Maplewood is a joint venture between Driftwood
Hospitality Management and Pacrim Hospitality Services Inc.

(Logo: http://photos.prnewswire.com/prnh/20131015/NE98133LOGO-b)

"The lodging sector in Canada is experiencing momentous growth, making it the
ideal market to bring the Cambria Suites brand to key locations," said Carlos
Rodriguez, Driftwood's executive vice president. "Through our strategic
partnership with Pacrim, Maplewood is perfectly poised to introduce Cambria
Suites to today's Canadian traveler in key urban markets."

"Choice Hotels is excited to share the Cambria Suites experience with Canadian
travelers. The brand continues tremendous growth in top-tier, key markets and
Canada is an ideal location," said Michael Murphy, senior vice president,
upscale brands, Choice Hotels International. "The unique blend of style, smart
design and sophisticated technology that is the Cambria Suites experience is
sure to resonate well within this market."

"Pacrim has been a major hotel developer in Canada since the mid-1990s, and we
are looking forward to developing Cambria Suites across Canada. Our joint
venture in Maplewood Hotels and Resorts with Driftwood Hospitality Management
provides outstanding opportunity to enhance our portfolio through new build
opportunities in Canada, the U.S. and beyond," said Glenn Squires, CEO of
Pacrim. "We expect to have a minimum of five Cambria Suites Hotels under
construction in 2014 with openings to occur starting in Spring of 2015."

Designed as a lifestyle hotel brand, all Cambria Suites properties are
new-construction and feature a larger lobby to give guests a more social
atmosphere; all-suite rooms that are larger than standard hotel rooms and
include separate living, working and sleeping space; and the latest MediaHub
technology that allows hassle-free Internet connectivity for a variety of
electronic devices during their stay.

Like all Cambria Suites hotels, the properties in Canada will also feature the
core fine amenities for which the brand has become renowned: Reflect, a
contemporary bistro featuring a dinner menu comprised of local specialties, as
well as a full bar and freshly prepared grab-and-go gourmet salads and
sandwiches; Refill, a barista bar featuring coffee and a hot breakfast buffet;
and Refresh, a state-of-the-art fitness center.

For more information about Driftwood Hospitality Management, and to stay
up-to-date on the latest news, visit TheDriftwoodDifference.com or follow
Driftwood on Facebook, Twitter and LinkedIn. For more information on Pacrim
Hospitality Services, visit PacrimHospitality.com.

About Driftwood Hospitality Management
Based in North Palm Beach, Fla., Driftwood Hospitality Management, LLC is a
leader in providing solutions-based services for the domestic and
international hotel industry. Guided by The Driftwood Difference –
Flexibility, Diversity, Integrity, Accessibility, Originality, the company
covers the full spectrum of lodging business needs. From full-service, upscale
and upper-upscale hotels to mid-size extended-stay, select and limited-service
properties, Driftwood's portfolio represents virtually every segment of the
hospitality industry. Focused on strategic acquisition, development,
third-party management, asset management and receivership, Driftwood has
extensive management experience and relationships with most major brands,
including Starwood Hotels & Resorts Worldwide, Hilton Worldwide,
InterContinental Hotels Group, Inc., Carlson, Choice Hotels International,
Inc. and Wyndham Worldwide. With offices in Costa Rica, Scottsdale, Ariz. and
Miami, Fla., the company and its hotels have received more than 20 industry
awards in the past three years.

About Pacrim Hospitality Services Inc.
Pacrim Hospitality Services Inc. is one of Canada's largest, privately-owned
hotel management and development companies with a portfolio of 46 hotels
throughout Canada and the United States totaling more than 4,800 hotel rooms
and suites. Formed in 1997, Pacrim has a wealth of expertise to offer clients
such as acquisition and disposition support, concept design, development,
centralized Accounting and Purchasing, e-marketing as well as property and
asset management services. Pacrim's team has acquired, sold, developed and
managed over 100 multi-branded hotels within Canada and the United States.
Pacrim is the winner of the 2008 Pinnacle Award as Canada's Hotel Company of
the Year and the 2009 TIAC National Award for Tourism Excellence as Business
of the Year - Multiple Unit. Pacrim's portfolio of hotels have received
numerous industry and community awards. Pacrim is headquartered in Bedford,
Nova Scotia.

About Cambria Suites
Cambria Suites offers contemporary, upscale accommodations at affordable
prices. Designed as a lifestyle hotel brand, Cambria Suites offers more than
just a place to sleep at night. It features a larger lobby to give guests a
more social atmosphere, all-suite rooms that are larger than standard hotel
rooms and include a separate living, working and sleeping space, providing
business and leisure travelers a haven to relax, socialize and network. There
are currently 18 properties open across the country and nearly 30 under
development. For more information visit www.cambriasuites.com.

About Choice Hotels
Choice Hotels International, Inc. franchises more than 6,300 hotels,
representing more than 500,000 rooms, in the United States and more than 30
other countries and territories. As of September 30, 2013, 371 hotels,
representing more than 29,000 rooms, were under construction, awaiting
conversion or approved for development in the United States. Additionally, 84
hotels, representing approximately 7,200 rooms, were under construction,
awaiting conversion or approved for development in more than 15 other
countries and territories. The company's Comfort Inn, Comfort Suites,
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend
Hotel Collection membership program, serve guests worldwide. All hotels are
independently owned and operated.

Choice Hotels International offers the Choice Privileges rewards program. With
more than 19 million members worldwide, is one of the fastest growing hotel
loyalty programs in the travel industry.

Additional corporate information can be found on the Choice Hotels
International, Inc. web site, which may be accessed at www.choicehotels.com.

Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn,
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites,
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, Ascend Hotel
Collection and SkyTouch Technology  are proprietary trademarks and service
marks of Choice Hotels International Inc. and its subsidiaries.

© 2013 Choice Hotels International, Inc. All rights reserved.

SOURCE Choice Hotels International, Inc.

Website: http://www.choicehotels.com
Contact: Choice Hotels International Scott Carman, 301-592-6361,
scott_carman@choicehotels.com; or Driftwood Hospitality Management:, M Silver
// A Division of Finn Partners, Claibourne Smith, 954-765-3636,
driftwood@finnpartners.com; or Pacrim Hospitality Services Inc:, Glenn
Squires, CEO, 902-457-1907