Teardown of Qualcomm Toq Smartwatch Finds Cypress TrueTouch Capacitive Touchscreen Controller

  Teardown of Qualcomm Toq Smartwatch Finds Cypress TrueTouch Capacitive
  Touchscreen Controller

  TechInsights Teardown.com Report Finds That CY8CTMA140 Controller Enables
                 Fast, Accurate Navigation of Various Screens

Business Wire

SAN JOSE, Calif. -- January 23, 2014

Cypress Semiconductor Corp. (Nasdaq: CY), the market leader in capacitive
touch-sensing, today announced TechInsight’s Teardown.com has found that a
Cypress TrueTouch^® controller drives the touchscreen of the Qualcomm Toq
smartwatch. The Qualcomm Toq teardown survey report identifies the Cypress
TMA140 controller in the ToqSW1 model, noting its fast, accurate touchscreen
navigation. The ToqSW1 can be linked to a smartphone via Bluetooth, adding the
ability to receive notifications and other content to standard watch

“Our research shows Cypress’s presence within wearable technology devices is
increasing,” said Joel Martin, General Manager of TechInsights Teardown.com.
“Their touchscreen controller, the TMA140 or more specifically the CY8CTMA140,
earned the design win for Capacitive Touchscreen Controller within
TechInsights Teardown.com’s recently published Qualcomm Toq report. We believe
Qualcomm chose Cypress’s solution given the company’s strong focus on touch
accuracy and responsiveness combined with low power consumption.”

“Displays are a major focus for the emerging Internet of Things and wearables,
and we are pleased to have our TrueTouch touchscreen technology enabling
dynamic user interfaces for these innovative products,” said Joe Montalbo,
vice president of the TrueTouch Business Unit at Cypress. “TrueTouch is a
natural fit for wearable electronics, given its best-in-class water
resistance, noise immunity and low power consumption.”

About TrueTouch

Cypress’s TrueTouch technology provides the industry’s best noise immunity,
highest SNR, best waterproofing, fastest refresh rates, lowest power
consumption, and world’s best accuracy and linearity. The flexible TrueTouch
solution allows customers to rapidly develop leading-edge solutions without
having to buy turnkey modules. They have a choice of using touch sensors
(glass or film) and LCDs from preferred partners, and can develop innovative
mechanical designs ranging from flat to curved surfaces of varying thickness.
The patented capacitive sensing technology of TrueTouch devices offers robust
noise immunity that enables flawless operation in noisy RF and LCD
environments. Additional TrueTouch information is available at

Learn More About Cypress

  *Join the Cypress Developer Community.
  *Follow @CypressSemi on Twitter.
  *View Cypress videos on our Video Library or YouTube.

About TechInsights Teardown.com

TechInsights Teardown.com maintainsthe largestlibrary of device teardown,
design win, and bill of materials costing data in the consumer electronics,
mobile device, smart phone, digital home and wearable electrics market. With
15 years and over 2,000 device analyzed our services provide unparalleled
access to competitive intelligence, engineering design, discrete integrated
circuit insights, and supply chain data. For more information visit

About Cypress

Cypress delivers high-performance, mixed-signal, programmable solutions that
provide customers with rapid time-to-market and exceptional system value.
Cypress offerings include the flagship PSoC^® 1, PSoC 3, PSoC 4, and PSoC 5
programmable system-on-chip families. Cypress is the world leader in
capacitive user interface solutions including CapSense touch sensing,
TrueTouch^® touchscreens, and trackpad solutions for notebook PCs and
peripherals. Cypress is a world leader in USB controllers, which enhance
connectivity and performance in a wide range of consumer and industrial
products. Cypress is also the world leader in SRAM and nonvolatile RAM
memories. Cypress serves numerous major markets, including consumer, mobile
handsets, computation, data communications, automotive, industrial, and
military. Cypress trades on the NASDAQ Global Select Market under the ticker
symbol CY. Visit Cypress online at www.cypress.com.

Cypress, the Cypress logo, TrueTouch, PSoC and CapSense are registered
trademarks of Cypress Semiconductor Corp. All other trademarks are property of
their owners.


Cypress Semiconductor Corp.
Samer Bahou, 408-232-4552
Cypress PR
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