Choice Hotels International Inks Partnership With Maplewood Hotels & Resorts

Choice Hotels International Inks Partnership With Maplewood Hotels & Resorts 
Maplewood to Develop Cambria Suites Throughout Canada in 2014 
ROCKVILLE, Md., Jan. 23, 2014 /CNW/ - Choice Hotels International, Inc. (NYSE: 
CHH), one of the world's largest hotel companies, today announced a 
partnership with Maplewood Hotels & Resorts to develop new Cambria Suites 
properties in Canada. Maplewood is a joint venture between Driftwood 
Hospitality Management and Pacrim Hospitality Services Inc. 
(Logo: http://photos.prnewswire.com/prnh/20131015/NE98133LOGO-b) 
"The lodging sector in Canada is experiencing momentous growth, making it the 
ideal market to bring the Cambria Suites brand to key locations," said Carlos 
Rodriguez, Driftwood's executive vice president. "Through our strategic 
partnership with Pacrim, Maplewood is perfectly poised to introduce Cambria 
Suites to today's Canadian traveler in key urban markets." 
"Choice Hotels is excited to share the Cambria Suites experience with Canadian 
travelers.  The brand continues tremendous growth in top-tier, key markets and 
Canada is an ideal location," said Michael Murphy, senior vice president, 
upscale brands, Choice Hotels International. "The unique blend of style, smart 
design and sophisticated technology that is the Cambria Suites experience is 
sure to resonate well within this market." 
"Pacrim has been a major hotel developer in Canada since the mid-1990s, and we 
are looking forward to developing Cambria Suites across Canada. Our joint 
venture in Maplewood Hotels and Resorts with Driftwood Hospitality Management 
provides outstanding opportunity to enhance our portfolio through new build 
opportunities in Canada, the U.S. and beyond," said Glenn Squires, CEO of 
Pacrim. "We expect to have a minimum of five Cambria Suites Hotels under 
construction in 2014 with openings to occur starting in Spring of 2015." 
Designed as a lifestyle hotel brand, all Cambria Suites properties are 
new-construction and feature a larger lobby to give guests a more social 
atmosphere; all-suite rooms that are larger than standard hotel rooms and 
include separate living, working and sleeping space; and the latest MediaHub 
technology that allows hassle-free Internet connectivity for a variety of 
electronic devices during their stay. 
Like all Cambria Suites hotels, the properties in Canada will also feature the 
core fine amenities for which the brand has become renowned: Reflect, a 
contemporary bistro featuring a dinner menu comprised of local specialties, as 
well as a full bar and freshly prepared grab-and-go gourmet salads and 
sandwiches; Refill, a barista bar featuring coffee and a hot breakfast buffet; 
and Refresh, a state-of-the-art fitness center. 
For more information about Driftwood Hospitality Management, and to stay 
up-to-date on the latest news, visit TheDriftwoodDifference.com or follow 
Driftwood on Facebook, Twitter and LinkedIn. For more information on Pacrim 
Hospitality Services, visit PacrimHospitality.com. 
About Driftwood Hospitality Management Based in North Palm Beach, Fla., 
Driftwood Hospitality Management, LLC is a leader in providing solutions-based 
services for the domestic and international hotel industry. Guided by The 
Driftwood Difference – Flexibility, Diversity, Integrity, Accessibility, 
Originality, the company covers the full spectrum of lodging business needs. 
From full-service, upscale and upper-upscale hotels to mid-size extended-stay, 
select and limited-service properties, Driftwood's portfolio represents 
virtually every segment of the hospitality industry. Focused on strategic 
acquisition, development, third-party management, asset management and 
receivership, Driftwood has extensive management experience and relationships 
with most major brands, including Starwood Hotels & Resorts Worldwide, Hilton 
Worldwide, InterContinental Hotels Group, Inc., Carlson, Choice Hotels 
International, Inc. and Wyndham Worldwide. With offices in Costa Rica, 
Scottsdale, Ariz. and Miami, Fla., the company and its hotels have received 
more than 20 industry awards in the past three years. 
About Pacrim Hospitality Services Inc. Pacrim Hospitality Services Inc. is one 
of Canada's largest, privately-owned hotel management and development 
companies with a portfolio of 46 hotels throughout Canada and the United 
States totaling more than 4,800 hotel rooms and suites. Formed in 1997, Pacrim 
has a wealth of expertise to offer clients such as acquisition and disposition 
support, concept design, development, centralized Accounting and Purchasing, 
e-marketing  as well as property and asset management services. Pacrim's team 
has acquired, sold, developed and managed over 100 multi-branded hotels within 
Canada and the United States. Pacrim is the winner of the 2008 Pinnacle Award 
as Canada's Hotel Company of the Year and the 2009 TIAC National Award for 
Tourism Excellence as Business of the Year - Multiple Unit. Pacrim's portfolio 
of hotels have received numerous industry and community awards. Pacrim is 
headquartered in Bedford, Nova Scotia. 
About Cambria Suites Cambria Suites offers contemporary, upscale 
accommodations at affordable prices. Designed as a lifestyle hotel brand, 
Cambria Suites offers more than just a place to sleep at night. It features a 
larger lobby to give guests a more social atmosphere, all-suite rooms that are 
larger than standard hotel rooms and include a separate living, working and 
sleeping space, providing business and leisure travelers a haven to relax, 
socialize and network. There are currently 18 properties open across the 
country and nearly 30 under development. For more information visit 
www.cambriasuites.com. 
About Choice Hotels Choice Hotels International, Inc. franchises more than 
6,300 hotels, representing more than 500,000 rooms, in the United States and 
more than 30 other countries and territories.  As of September 30, 2013, 371 
hotels, representing more than 29,000 rooms, were under construction, awaiting 
conversion or approved for development in the United States.  Additionally, 84 
hotels, representing approximately 7,200 rooms, were under construction, 
awaiting conversion or approved for development in more than 15 other 
countries and territories.  The company's Comfort Inn, Comfort Suites, 
Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, Suburban 
Extended Stay Hotel, Econo Lodge and Rodeway Inn brands, as well as its Ascend 
Hotel Collection membership program, serve guests worldwide. All hotels are 
independently owned and operated. 
Choice Hotels International offers the Choice Privileges rewards program. With 
more than 19 million members worldwide, is one of the fastest growing hotel 
loyalty programs in the travel industry. 
Additional corporate information can be found on the Choice Hotels 
International, Inc. web site, which may be accessed at www.choicehotels.com. 
Choice Hotels, Choice Hotels International, Choice Privileges, Comfort Inn, 
Comfort Suites, Quality, Sleep Inn, Clarion, Cambria Suites, MainStay Suites, 
Suburban Extended Stay Hotel, Econo Lodge, Rodeway Inn, Ascend Hotel 
Collection and SkyTouch Technology are proprietary trademarks and service 
marks of Choice Hotels International Inc. and its subsidiaries. 
© 2013 Choice Hotels International, Inc.  All rights reserved.
 

SOURCE  Choice Hotels International, Inc. 
Choice Hotels International Scott Carman, 301-592-6361, 
scott_carman@choicehotels.com; or  Driftwood Hospitality Management:, M Silver 
// A Division of Finn Partners, Claibourne Smith, 954-765-3636, 
driftwood@finnpartners.com; or  Pacrim Hospitality Services Inc:, Glenn 
Squires, CEO, 902-457-1907 
http://www.choicehotels.com 
http://photos.prnewswire.com/prnh/20131015/NE98133LOGO-b 
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CO: Choice Hotels International, Inc.
ST: Maryland
NI: LEI LEI VNT  
-0- Jan/23/2014 14:01 GMT
 
 
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