Dstillery and NYU Stern Center for Business Analytics Host Second Annual ADS*CON Symposium

Dstillery and NYU Stern Center for Business Analytics Host Second Annual 
ADS*CON Symposium 
Practitioners and Academics From Advertising and Data Science Will
Explore "Embracing the Noise" 
NEW YORK, NY -- (Marketwired) -- 01/23/14 --  Dstillery, the pioneer
in audience targeting for brands, will host a half-day symposium
dedicated to exploring the impact of the data science revolution on
the digital advertising ecosystem. The co-host for the event is the
NYU Stern Center for Business Analytics (CBA), a cutting edge
research center at the forefront of data and analytical thinking. The
second annual Advertising and Data Science Congress (ADS*CON) will
feature leading thinkers in industry and academia addressing the
dramatic impact of data science on advertising.  
"During our successful inaugural event, we explored how intuition and
data analytics combine to drive change in the advertising business,"
said Tom Phillips, CEO of Dstillery. "As the world inexorably goes
digital, the amount of data available for analysis expands
exponentially, and with it the potential for noise. This year,
ADS*CON focuses on helping marketers navigate these massive and often
noisy data sets to find meaningful signals. We look forward to
continuing to empower marketers with innovation and practical
insights, helping them to embrace the noise." 
"Big data offers tremendous opportunities for business, but also
presents formidable challenges," said NYU Stern Professor and CBA
Co-Director Vasant Dhar. "Developing the analytics capability to
embrace the noise and extract value from this data is a critical
skill set for businesses today. The Center for Business Analytics
conducts academic research and works closely with industry partners
to address these challenges and develop these skills." 
"We are pleased to be co-hosting ADS*CON 2014 and supporting
organizations to leverage their data and shape their advertising and
marketing strategies. The world of digital advertising is
experiencing fascinating advances, especially in mobile advertising.
CBA affiliated researchers are at the forefront of this space," added
NYU Stern Professor and CBA Co-Director Anindya Ghose.  
Our diverse and prestigious slate of speakers will challenge
attendees to think in new ways about marketing and deliver practical
knowledge for leading their companies through the data revolution. 
Confirmed speakers include: 


 
--  Sinan Aral, David Austin Professor of Management and Associate
    Professor of IT and Marketing, MIT Sloan School of Management
--  David Cancel, Chief Product Officer, HubSpot
--  Drew Conway, Scientist in Residence, IA Ventures
--  Vasant Dhar, Professor of Information, Operations and Management
    Sciences, and Co-Director of the Center for Business Analytics, NYU
    Stern School of Business
--  Anindya Ghose, Professor of Information, Operations and Management
    Sciences and of Marketing, and Co-Director of the Center for Business
    Analytics, NYU Stern School of Business
--  Shawndra Hill, Assistant Professor in Operations and Information
    Management, Wharton School of the University of Pennsylvania
--  Geoffrey Miller, Associate Professor of Psychology, University of New
    Mexico
--  Kevin Novak, Chief Scientist, Uber
--  Joanna O'Connell, Director of Research, AdExchanger
--  Eoin O'Mahony, Citibike Optimization, Cornell NYC Tech
--  Claudia Perlich, Chief Scientist, Dstillery
--  Amit Phansalkar, Chief Data Scientist, MassMutual
--  Foster Provost, Professor and NEC Faculty Fellow, NYU Stern School of
    Business and coauthor of Data Science for Business
--  Neal Richter, Chief Scientist, The Rubicon Project
--  Jon Spinney, Director, Global Geocoding and Location-Based Services,
    Pitney Bowes
--  Eric Sumner, Partner, Lion Cave Capital
--  Michael Tiffany, CEO, WhiteOps
--  Michael Wexler, Director of Digital Insights, Global Consumer
    Marketing and Internet, Citibank

  
ADS*CON will take place on February 6, 2014 from 8:30 a.m. to 2:00 p.m.
at the NYU Stern School of Business, and registration is by
invitation only, as space is limited. Interested parties should click
here to request an invitation.  
For more information, visit: http://ads-con.com/ 
About ADS*CON*14
 Underwritten by Dstillery and the NYU Stern Center
for Business Analytics, ADS*CON*14 is a half-day symposium dedicated
to the exploration of the data science revolution that is changing
advertising. This year, ADS*CON is dedicated to exploring how to find
meaningful signals in massive and often noisy data sets. It will
explore the impact of bigger and more varied data on building models
and understanding markets. The forum will feature preeminent
advertising, academic and data science professionals in a fast-paced
format of exploration and debate. The conference is designed for
CMOs, media agency executives, strategists and data scientists, as
well as anyone interested in exploring the frontiers of how
advertising can capitalize on advances in technology and data
science. It promises to deliver an understanding of the vast
potential of embracing the noise. To learn more visit:
http://ads-con.com/ or use #adscon 
About Dstillery
 Dstillery is the former Media6Degrees. We're at the
forefront of advertising technology, pioneering new ways to create
brand value for marketers by extracting signals from the complete
customer journey and activating them across all screens. We're
building on five years of leading the data revolution in marketing to
drive even greater impact for your brand. More info at
www.dstillery.com. 
About NYU Stern Center for Business Analytics 
 The Center for
Business Analytics is a research center and an interdisciplinary
community at the forefront of data and analytical thinking. We're
thought leaders in the world of data science, blended with business
strategy. We create value and opportunity by sparking collaboration
among faculty, students, alumni and industry partners related to the
strategies, methodologies and critical thinking that inspires data
driven decision-making. More info at www.stern.nyu.edu/cba. 
Media Contacts
Brook Terran
Blast PR for Dstillery
919-480-4058
brook@blastpr.com 
Rika Nazem
NYU Stern School of Business
212-998-0678
rnazem@stern.nyu.edu 
 
 
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