Qualitia Celebrates End of Second Year With Increases in Customer Base and
Scriptless Test Automation Leader Announces Plans for Product
Enhancements in 2014
PUNE, INDIA -- (Marketwired) -- 01/22/14 -- Qualitia, the market
leader for scriptless Selenium test automation software, today
announced a 50 percent growth in its client base and a 75 percent
growth in revenue in 2013.
For 2014, the company has set a strategic path on growth in the UK
and the US. Major product enhancements planned for this year include
support for non-Windows platforms -- Mac, Linux, and Unix; extending
the scriptless story to the mobile platform, and Test Automation
Design Studio that will enable companies to link functional
requirements to business rules to test automation.
In addition, the company is set to make significant investments in
people, onboarding test automation architects who can quickly and
effectively analyze customer challenges, design solutions and
integrate these rapidly into Qualitia's product development strategy.
Qualitia's scriptless software testing technique virtually eliminates
the programming required by conventional testing methods, reduces
testing time by up to 60 percent and cuts testing costs by up to 65
percent. Qualitia today has leapfrogged from "startup" to a promising
An Idea Is Born
The members of Qualitia's leadership team are no strangers to test
automation. After working together for years on major testing
services projects, delivering large and demanding turnkey test
automation projects, these colleagues forged a team whose members are
more than familiar with the full range of testing challenges.
These shared experiences revealed a singular truth: conventional
testing automation methods are not suited to the hyper-accelerated,
hyper-competitive world of software development. They knew that most
test automation products demand complicated, expensive programming to
generate scalable test automation tools. And they knew that the cost
in time and money needed to build these tools was prohibitive for all
but a handful of clients.
"We saw a major opportunity to accelerate this process," says Rahul
Chaudhari, Managing Director and CEO of Qualitia. "We believed there
could be a better, easier way to do test automation. And we were
convinced this new approach could also improve the ROI of investments
in test automation."
The team invested in research, quickly discovering that, as they
themselves had experienced, four in five companies were unhappy with
the pace and effectiveness of existing testing automation regimen.
The team embarked on a product development journey aimed at launching
scriptless test automation -- conceptualizing, debating, developing,
testing and reworking. The Qualitia team knew that the resulting
Qualitia software would have to be easily adoptable by existing
QA/testing teams, that it must interface seamlessly with existing
automation tools like Selenium, and that it ought to operate with
Chaudhari says, "We wanted enterprises to quickly realize their test
automation investment would require fewer programming skills and no
more than half the budget typically required for conventional testing
Struggling through the normal range of false starts and adaptations,
the team ultimately settled on a wireframe that incorporated the
compelling suite of features the group had imagined. From that, the
team set about the spadework of developing the beta version of the
Qualitia product. Their efforts paid off with a working model of the
product, empowering Qualitia's founders to hit the road. Their goal
was to confirm that the beta product could stand up to the scrutiny
of three large global enterprises with significant interests in test
automation. The response was universal and immediate: "Awesome!"
"That was an exciting moment," Chaudhari recalls. "From the
beginning, the Qualitia side believed there could be a better,
easier, smarter way to build scalable and maintainable test
automation suites. But it's an altogether different experience to
have relevant, deeply experienced third parties validate your work."
The Idea Becomes Reality
Bolstered by the positive response, the team turned its attention to
the open market, launching the first Qualitia release in Pune, India
in March, 2011. The product bundled together many of the best
practices of test automation: functional decomposition, centralized
repository, reusability and end-to-end traceability of all test
assets. And as the team had imagined in the design phase, the
resulting Qualitia product offered the possibility of streamlining
test automation and significantly speeding up release cycle times,
all without compromising -- and in fact enhancing -- software
As they had done during the development phase, the team planned and
pursued a methodical approach to the rollout of the first release,
identifying key customer segments: software product companies,
internet businesses, banking/financial services/insurance companies,
and retail and healthcare organizations, and an initial group of 10
target customers reflecting many of these disciplines.
Qualitia deliberately chose target customers that operate complex
enterprises in large, competitive markets. If the launch were to be
successful, Qualitia would have to demonstrate the scalability of the
product. In two months' time, the team demonstrated to four of the
target companies, ultimately selling two, one a global leader in
product lifecycle management (PLM) software, and the other a largest
These initial customers came to appreciate what dozens of others
would learn in the months and years ahead: Qualitia has built-in
constructors that simplify and accelerate test automation, speeding
time to market and reducing testing costs.
"(Qualitia is) The easiest way of doing test automation we have ever
tried, and we have tried a lot," says a client from the Bombay Stock
And from Pitney Bowes, "Qualitia gives me the confidence to know that
while people, code and interfaces will always be changing, my ability
to quickly and efficiently execute test cases will not."
PTC claims a 48 percent reduction across all test automation projects
in the first year of partnership with Qualitia. And the Rotary Club
International says, "5-times productivity gain. Qualitia has surely
given us bang for the buck."
With more than 30 customers today, including Sears, Pitney Bowes,
Rotary International, ZS Associates, Ansell, the United Nations
Bombay Stock Exchange and others, Qualitia has cleared the start-up
Chaudhari points out that one of Qualitia's early problems related to
product positioning. Simply put, many potential customers find the
concept of scriptless software testing "too good to be true."
Overcoming this initial skepticism has become a focus of the
company's marketing efforts.
"Scriptless test automation is a change for everybody. Sometimes it
is difficult for a prospect to believe that Qualitia can do what we
know is possible. We overcome this challenge by taking an educational
approach on our sales calls. We have refined our elevator speech and
we get quickly to a demonstration of what can be done with Qualitia.
The results typically speak volumes to the prospect. When they see
the product in action, QA professionals quickly grasp the
implications," Chaudhari says.
Qualitia is now offering Version 3.8, providing software testing
teams the most reliable, fast and complete end-to-end testing
automation solution on the market.
Today, just over two years from inception and deep into its second
phase, Qualitia has earned several important endorsements. Gartner
named Qualitia to its 2013 "Cool Vendor" List stating: "Qualitia
offers a completely scriptless test automation platform allowing
small or midsize businesses, business analysts and manual testers to
create, build and execute automated test assets faster."
At the end of 2013, analyst firm IDC added Qualitia to its Private
Company Watch List, and in early 2014, Forrester Research's Diego
LoGuidice tweeted about how impressed he was by Qualitia's
On the administrative side, Qualitia has strengthened its management
team, notably with the addition of Chetan Shah as President. Shah
brings a deep background in enterprise software and in leading
product commercialization on a global scale. He has worked with such
clients as General Electric, Barclays, Deutsche Bank, Dow Jones,
PepsiCo, Hewlett Packard and JPMorgan Chase. Shah takes the helm as
Qualitia focuses on expanding its operations in Europe and the United
Kingdom, and increasing its presence in the United States.
The proof of all these efforts is, as they say, in the pudding -- or
in this case, the company's year-end results. The number of clients
grew 50 percent from 2012 to 2013, while revenue grew 75 percent.
Commenting on Qualitia's future, Chaudhari is optimistic. "Speed to
market is a critical success factor in software development. Until
recently, time to automate has been a real roadblock for QA teams.
Qualitia offers a scriptless approach that is compelling in its
ability to reduce time to automate, while also eliminating the need
for special coding and programming skills and reducing maintenance
requirements by up to 70 percent. And we do all this less at
significantly less expense than traditional testing. It's a great
time to be in this field, with a solution that makes so much sense to
so many customers."
About Qualitia Software
Qualitia Software, the leading scriptless test automation software
vendor, helps enterprises achieve their development and quality goals
by making functional test automation fast, reliable and easy. A
Gartner 2013 Application Development Cool Vendor and included on IDC
Research Private Watch List, Qualitia enhances Selenium and other
common automated testing applications by eliminating the need for
scripting or programming, and by facilitating an integrated team
approach to efficient, reliable software development.
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Sue St. Laurent
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