Visionstate Inc. Partners with CBL & Associates Properties, Inc. to Install
Interactive Kiosks in 30 Centers
EDMONTON, ALBERTA -- (Marketwired) -- 01/22/14 -- Visionstate Inc., a
division of CSM Systems Corp (TSX VENTURE:CKX), and CBL & Associates
Properties Inc. (NYSE:CBL) have agreed to implement a network of
interactive kiosks throughout retail centres across the United
States. An estimated 90 kiosks, at 30 CBL properties, will be
installed within the next twelve months beginning with two locations
in Madison, Wisconsin.
East Towne Mall and West Towne Mall have been chosen to be the first
locations to receive the ViCCi (Virtual Customer Care Interface) that
is designed to greatly improve the shopping experience and provide an
outlet for interactive advertising.
"CBL is always looking for new technology partners and business
platforms to provide our shoppers with greater convenience,
functionality, and point-of-sale communication. Accordingly, we are
pleased to be one of the first national mall developers to bring
digital directories to our customers, retailers, and partners. We are
confident that the Visionstate directory units will make the
shopping, dining, and entertainment experience at select CBL malls
more enjoyable and convenient. The units will provide our shoppers
with customized real-time information directly from retailers,
advertisers, local emergency officials, and other related parties.
Additionally, the navigation tools within the units are designed to
complement how consumers shop naturally, and the vast array of
information that is available will enhance the shopping experience,"
stated Jim Ward, Vice-President, Brand Development.
ViCCi is an interactive software designed by Visionstate Inc. to
assist shoppers with their informational needs including tenant
location, 3D maps, sales/promotions, job postings, and directory
searching by category, keyword, and alphabet, all on a large-format
(55 inch) touchscreen display. Visionstate's ViCCi advanced software
also provides shopping centers a creative way to actively involve
shoppers with promotional campaigns.
"We are very excited to have the opportunity to collaborate with CBL,
as they are one of the largest mall REIT's in North America. ViCCi
will be an engaging addition that will increase the already stellar
shopper experience, as well as bring new opportunities for revenue
generation through advertising," stated John Putters, President and
About CBL & Associates Properties, Inc.
CBL is one of the largest and most active owners and developers of
malls and shopping centers in the United States. CBL owns, holds
interests in or manages 150 properties, including 88 regional
malls/open-air centers. The properties are located in 29 states and
total 84.4 million square feet including 4.4 million square feet of
non-owned shopping centers managed for third parties. Headquartered
in Chattanooga, TN, CBL has regional offices in Boston (Waltham), MA,
Dallas (Irving), TX, and St. Louis, MO. Additional information can be
found at cblproperties.com.
About Visionstate Inc.
Visionstate is the leader in interactive technology software that
connects the world with enhanced guest services. Since its first
installation in 2005, Visionstate has grown to see its software in
buildings throughout Canada and the United States. By engaging
customers throughout a facility, from touchscreen directories to
mobile applications to cleaning management software, Visionstate adds
to a building's experience with its original interactive solutions.
More information can be found at Visionstate.com
Participating centers include: Lakeshore Mall, Sebring, FL
Eastgate Mall, Cincinnati, OH
Jefferson Mall, Louisville, KY
Regency Mall, Racine, WI
The Lakes, Muskegon, MI
Friendly Center, Greensboro, NC
Stroud Mall, Stroudsburg, PA
Southpark Mall, Colonial Heights, VA
River Ridge Mall, Lynchburg, VA
Valley View Mall, Roanoke, VA
Fashion Square Mall, Saginaw, MI
Midland Mall, Midland, MI
Madison Square, Huntsville, AL
Parkway Place, Huntsville, AL
East Towne Mall, Madison, WI
Janesville Mall, Janesville, WI
West Towne Mall, Madison, WI
Walnut Square Mall, Dalton, GA
Post Oak, College Station, TX
Richland Mall, Waco, TX
College Square Mall, Morristown, TN
Columbia Place, Columbia, SC
Foothills Mall, Maryville, TN
Coastal Grand, Myrtle Beach, SC
Acadiana Mall, Lafayette, LA
Kirkwood Mall, Bismarck, ND
Dakota Square Mall, Minot, ND
Parkdale Mall, Beaumont, TX
Mall del Norte, Laredo, TX
CherryVale Mall, Rockford, IL
CBL & Associates Properties, Inc.
Vice-President, Brand Development
Vice-President Business Development
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