SONIC Drive-In Continues to Recruit Top Talent for Accelerated National Growth

  SONIC Drive-In Continues to Recruit Top Talent for Accelerated National
  Growth

  Steve Bailey and Craig Sherwood join franchise development team targeting
                  substantial growth in key consumer markets

Business Wire

OKLAHOMA CITY -- January 22, 2014

SONIC Drive-In (NASDAQ: SONC), the nation’s largest chain of drive-in
restaurants, today announced the hiring of Steve Bailey and Craig Sherwood as
senior directors of franchise sales. Bailey and Sherwood will work with the
existing franchise sales team to further accelerate the expansion momentum of
the SONIC brand, bringing business opportunities to existing and new markets
nationwide. Following early 2014 announcements of significant development
agreements on both the West and East Coasts, this is another step toward a
more widespread footprint for the well-known brand.

SONIC today announced the hiring of Steve Bailey as senior director of
franchise sales, leading fran ...

SONIC today announced the hiring of Steve Bailey as senior director of
franchise sales, leading franchise development for 16 central U.S. states from
Minnesota to Florida with an initial emphasis on Atlanta. (Photo: Business
Wire)

“Our growth targets are ambitious, but we are building our franchise sales
team with the right people to help us meet demand as we push boundaries and
make waves in the next few years,” said Bob Franke, senior vice president of
franchise sales and international development for Sonic. “Though we are a
national brand with over 3,500 drive-in locations, there are still significant
franchise opportunities, particularly in the northern and coastal states.
Steve, Craig and the entire development team are focused on making SONIC
accessible to fans throughout the country, offering a differentiated franchise
concept to serious partners in markets large and small.”

Bailey will lead franchise development for 16 central U.S. states from
Minnesota to Florida. His first focus at SONIC will be strong franchise
development in the Atlanta market. There are currently 48 SONIC Drive-Ins in
the Atlanta area, and Bailey plans to expand this footprint quickly. Bailey’s
other priorities will be expanding the already significant SONIC footprint in
southern states while achieving demonstrable growth in the northern states by
leveraging our new indoor dining prototypes suited for colder weather. The new
building still offers multiple drive-in stalls consistent with SONIC’s
heritage, but now boasts an enclosed dining space for guests to keep warm
while enjoying their SONIC favorites.

“It’s not said enough, but SONIC is a big contender in the QSR space,” said
Bailey. “This time-tested brand has strong customer awareness from a national
marketing campaign, unique menu offerings and attractive franchise
opportunities. It’s an exciting time for SONIC, and I look forward to driving
the accelerated growth we see in these markets.”

Steve Bailey is a veteran of the QSR industry, joining SONIC most recently
from Einstein Bros Bagels. Previously, Bailey held roles with Checkers
Drive-In and Dairy Queen, beginning his career in operations at Pizza Hut.

Sherwood will lead franchise development for 16 Western U.S. states from Texas
to Washington, focusing on states with significant growth opportunity. He will
focus on signing new franchise agreements with partners varying in size
throughout his region, with an emphasis in California. The state currently has
60 drive-in locations, but plans are in the works to reach a total of 300
locations by 2020. In addition, Sherwood will be focusing on an airport
expansion initiative, bringing SONIC to travelers in busy airports throughout
the country.

“SONIC can definitely strike gold in California,” said Sherwood. “The concept
is distinctive and well-known nationwide, offering potential franchisees a
great avenue to become a restaurateur or expand their portfolio of brands.
Having worked with a variety of fast-casual and QSR concepts, I have no doubt
that SONIC is primed for serious growth.”

Craig Sherwood comes to SONIC with extensive operational and development
experience from over 20 years in the restaurant industry. Sherwood was most
recently vice president of franchise development at Fazoli’s. Prior to
Fazoli’s, Sherwood led franchise development at Corner Bakery Cafe, producing
record-setting growth for the brand, and was instrumental in leading
non-traditional development for Yum! Brands.

SONIC’s one-of-a-kind menu, friendly Carhops and over one million drink
combinations make it among the most differentiated concepts in the restaurant
industry. For years SONIC has been a regional powerhouse, and current national
expansion has created franchise opportunities nationwide. Individuals
interested in pursuing a SONIC franchise are encouraged to visit
SonicFranchises.com for more information.

About SONIC, America’s Drive-In

SONIC®, America's Drive-In®, is the nation's largest chain of drive-in
restaurants with more than 3,500 drive-ins serving approximately 3 million
customers every day. Over the past 60 years, SONIC has delighted guests with
signature menu items, more than 1 million drink combinations, friendly service
by iconic Carhops and ongoing support of education through its award-winning
Limeades for Learning® program. SONIC received top honors as America’s “#1
burger quick service restaurant” in the 2013 Temkin Experience Ratings report.
For more information about Sonic Corp. (NASDAQ/NM: SONC) and its subsidiaries,
please visit sonicdrivein.com. Customers can also connect with SONIC at
facebook.com/sonicdrivein or on Twitter @sonicdrive_in.

SONC-D

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Contact:

for SONIC Drive-In
Madison LaRoche, 512-542-2842
madison.laroche@cohnwolfe.com
 
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