Leading Global Manufacturer & Retailer of Handbags Launches eCommerce Web Store on iAPPS Platform

Leading Global Manufacturer & Retailer of Handbags Launches eCommerce Web
Store on iAPPS Platform

iAPPS Digital Engagement Platform Powers Web Store Loaded With Dynamic
eCommerce Features

BURLINGTON, Mass., Jan. 22, 2014 (GLOBE NEWSWIRE) -- Bridgeline Digital, Inc.
(Nasdaq:BLIN), The Digital Engagement Company™, today announced that a leading
international manufacturer and retailer of stylistically sporty and chic
handbags has launched its next generation, mobile-friendly web store on the
iAPPS Digital Engagement Platform.

With nationwide eCommerce sales eclipsing $262 billion in 2013, the importance
of providing an engaging online shopping experience is critical to business
growth across all industries. Through their new website, the retailer offers
thousands of handbags and accessories to customers in various different styles
and colors on a dynamic webstore. The dynamic eCommerce experience, powered by
iAPPS Commerce, allows customers the ability to create profiles in order to
manage and track shipments, seamlessly exchange or return products, and build
"Wish Lists" of handbags and other accessories they want to purchase.

The website was also developed with Responsive Design, a design methodology
which optimizes visitor experience by triggering web content to automatically
adjust to the size of the screen accessing the website. Beyond the website's
mobile-friendly capabilities, the features within iAPPS Content Manager
optimize conversion rates by displaying select handbags, accessories, and
styles based on key visitor demographics to supercharge the customer

"This webstore launch is the latest example of how Bridgeline can use the
innovative features in the iAPPS to develop a phenomenal eCommerce presence
that helps our customers to drive their desired growth initiatives," said
Thomas Massie, Bridgeline's President and Chief Executive Officer. "From
design to custom functionality, we're extremely proud of this launch."

About Bridgeline Digital

Bridgeline Digital, The Digital Engagement Company™, enables its customers to
maximize the performance of their mission critical websites, intranets, and
online stores. Bridgeline's iAPPS® platform deeply integrates Web Content
Management, eCommerce, eMarketing, Social Media management, and Web Analytics
to help marketers deliver online experiences that attract, engage and convert
their customers across all digital channels. Bridgeline provides end-to-end
Digital Engagement solutions and boasts an award-winning team of interactive
services professionals. Headquartered in Burlington, Mass., with nine
additional locations throughout the United States and a .NET development
center in Bangalore, India. Bridgeline has thousands of quality customers that
range from small- and medium-sized organizations to Fortune 1000 companies. To
learn more, please visit www.bridgeline.com or call (800) 603-9936.

CONTACT: Ryan Hadfield
         Bridgeline Digital, Inc.
         Content & Communications Specialist

Bridgeline Digital, Inc. logo
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