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Introducing 3M™ Thinsulate™ Featherless Insulation

  Introducing 3M™ Thinsulate™ Featherless Insulation

       New Loose-Fill Insulation Innovation from 3M Mimics Natural Down

Outdoor Retailer Winter Market 2014

Business Wire

ST. PAUL, Minn. -- January 22, 2014

3M announced today the launch of 3M™ Thinsulate™ Featherless Insulation, a new
loose fill insulation alternative to natural down. This loose fill alternative
is a first for the brand that has been trusted to keep people warm for more
than 30 years.

3M™ Thinsulate™ Featherless Insulation was designed to closely mimic the look
and performance of natural down with two times the loft when wet and without
the allergens. The fill is as lightweight as natural down, highly breathable
and provides extreme warmth for extreme conditions. In addition, the product
is:

  *Warm even when wet
  *Equal to 600 fill power - no feathers needed
  *Loftier than down at the same basis weight

“3M™ Thinsulate™ Featherless Insulation brings real value by providing an
effective and cost-effective alternative to natural down,” said Erik Iverson
for 3M™ Thinsulate™ Insulation. “This innovation is just the beginning as the
3M™ Thinsulate™ Insulation brand continues to innovate bringing newer and
better products to the marketplace.”

3M™ Thinsulate™ Featherless Insulation is available for purchase now. For more
information, please contact your local sales representative, visit the 3M
Booth #37053 at Outdoor Retailer Winter Market or contact us at
www.Thinsulate.com/contact.

About 3M
3M captures the spark of new ideas and transforms them into thousands of
ingenious products. Our culture of creative collaboration inspires a
never-ending stream of powerful technologies that make life better. 3M is the
innovation company that never stops inventing. With $30 billion in sales, 3M
employs about 88,000 people worldwide and has operations in more than 70
countries. For more information, visit www.3M.com or follow @3MNews on
Twitter.

Contact:

Cohn & Wolfe for 3M
Dana Simone, 212-798-9708
Dana.Simone@cohnwolfe.com
 
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