Grammy Live® Returns To Give Music Fans Multiplatform Grammy Coverage

    Grammy Live® Returns To Give Music Fans Multiplatform Grammy Coverage

Exclusive Access from Backstage, Red Carpet, Pre-GRAMMY Gala, and Pre-Telecast

Performance by Barrett Baber, Winner of's GRAMMY Gig Of A Lifetime
Contest, Presented by Microsoft Surface, To Stream During GRAMMY Live

PR Newswire

SAN FRANCISCO and SANTA MONICA, Calif., Jan. 22, 2014

SAN FRANCISCO and SANTA MONICA, Calif., Jan. 22, 2014 /PRNewswire/ --The
Recording Academy^® and CBS will launch GRAMMY Live^®, bringing music fans
around the globe unprecedented, multiplatform access to all the VIP and
backstage events leading up to and throughout the 56th Annual GRAMMY Awards^®.
GRAMMY Live will begin Sunday, Jan. 26 at 9 a.m. PT/noon ET at, and on the GRAMMY Live mobile apps for iOS and Android^TM, and
continue through the live telecast, which airs 8p.m. – 11:30p.m. ET/PT on the
CBS Television Network.


A comprehensive interactive experience, GRAMMY Live brings fans a complete
backstage pass to Music's Biggest Night^® with exclusive live-streaming video,
behind-the-scenes GRAMMY cams, photos, social media integration, official news
reports, blogs, and personalized updates from mobile GRAMMY hosts Andrew
Burnette, Louise Rowe ("Fashion Star," "Access Hollywood"), Quddus (MTV), and
DJ Skee (AXS TV's "SkeeTV"). Brian Anthony Hernandez, associate entertainment
editor, Mashable, will join the post-show wrap-up as a special correspondent.

On Sunday, Jan. 26, GRAMMY Live is the only place to view the Pre-Telecast
Ceremony in its entirety, including live performances and the presentation of
awards in approximately 70 GRAMMY categories. GRAMMY Live will also complement
the live telecast of the 56th Annual GRAMMY Awards with a multi-screen
experience offering backstage interviews, red-carpet coverage, pressroom
question-and-answer sessions, historical GRAMMY moments, and a live-feed of
GRAMMY winners portrait sessions. Throughout the day, users can choose from
multiple cameras including positions in the photo-portrait room, load-in,
backstage, and a red-carpet overview.

"For our fifth year of GRAMMY Live, viewers can, once again, expect
exceptional, unlimited access to their favorite artists," said Evan Greene,
Chief Marketing Officer for The Recording Academy. "As the landscape of
technology expands, we strive to connect music fans to one another by
producing the most engaging content surrounding Music's Biggest Night."

"GRAMMY Live is music fans' all-access pass to the 56th GRAMMYs and much
more," said Marc DeBevoise, Executive Vice President and General Manager of
Entertainment, Sports and News for CBS Interactive. "We're bringing fans even
closer to the world's greatest musical acts with GRAMMY Live's social and
second-screen features plus exclusive access to watch all the major events and
behind-the-scenes action leading up to and throughout this year's GRAMMY

GRAMMY Live will also give fans access to GRAMMY Week events, including the
MusiCares^® Person of the Year gala honoring Carole King, Clive Davis and The
Recording Academy's Pre-GRAMMY Gala, and the official GRAMMY Celebration
after-party. In addition, GRAMMY Live will feature exclusive interviews with
various artists from the GRAMMY telecast rehearsals, backstage "thank you"
cams, an exclusive performance from's GRAMMY Gig Of A Lifetime contest
winner, Fayetteville, AR-based, Barrett Baber, plus select songs from the
GRAMMY Gig of a Lifetime Concert's headlining band, The Neighbourhood.

GRAMMY Live content is available across (, ( and the GRAMMY Live mobile apps for
the iPad, iPhone and iPod Touch, and Android devices. The GRAMMY Live mobile
apps also integrate social media coverage of the event and fans can join the
conversation by following or replying to tweets from the official GRAMMY
Twitter account (@TheGRAMMYs), along with Twitter accounts for many of this
year's nominees. The free app, sponsored by Target and Microsoft, is available
for download in the App Store. Android*-powered device users can download the
app from the Android Market™.

GRAMMY Live Technology Partners
AEG Digital Media ( has returned for the fifth
consecutive year to live stream GRAMMY Live. Using its feature-rich,
multi-camera angle Tremolo Player, complemented by The Hawk, a messaging
platform that combines what fans are saying about GRAMMY Live on Facebook,
Twitter, text messages, and web submission, as well as the MC, which increases
viewer engagement with polls, trivia, live scheduling updates, and the sharing
of Instagram photos and gifs.

GRAMMY Live will once again leverage Akamai's ( global
distribution HD network for live streaming and video on demand to power
extensive live and on-demand streaming.

The Recording Academy has also partnered with the most progressive online
companies and leveraged the best of both open-source and proprietary
technologies to deliver a cohesive, exciting and more enriching user
experience for and, including Acquia (,
Drupal (, Lullabot (, and Ooyala

About The Recording Academy
Established in 1957, The Recording Academy is an organization of musicians,
songwriters, producers, engineers and recording professionals that is
dedicated to improving the cultural condition and quality of life for music
and its makers. Internationally known for the GRAMMY Awards — the preeminent
peer-recognized award for musical excellence and the most credible brand in
music — The Recording Academy is responsible for groundbreaking professional
development, cultural enrichment, advocacy, education and human services
programs. The Academy continues to focus on its mission of recognizing musical
excellence, advocating for the well-being of music makers and ensuring music
remains an indelible part of our culture. For more information about The
Academy, please For breaking news and exclusive content,
follow @TheGRAMMYs onTwitter, like "The GRAMMYs" on Facebook, and join The
GRAMMYs' social communities onFoursquare, GetGlue,Google
+,Instagram,Pinterest,Tumblr, andYouTube.

About CBS Interactive
CBS Interactive, a division of CBS Corporation, is the premier online content
network for information and entertainment. With more than 280 million people
visiting its properties each month, CBS Interactive is a top Web property
globally. Its portfolio of leading brands, which include CNET,,,, GameSpot, and, span popular
categories like technology, entertainment, sports, news and gaming.

Follow CBS Interactive on Twitter: and on Facebook.

*Android app is available in Google Play as "The GRAMMYs." Live streaming
available for Android version 4.0.3 or higher.

SOURCE The Recording Academy

Contact: Morgan Seal, +1-646-424-4321, or Matthew
Hutchison, +1-415-344-2368,, both of CBS
Interactive, or Jerry J. Sharell, The Recording Academy, +1-310-392-3777,
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