Experticity Names Winners of Helpful Expertise in Retail Award

Experticity Names Winners of Helpful Expertise in Retail Award 
Recognition Honors Retailers That Offer Consumers Helpful Expertise
to Create Better Retail Buying Experiences 
SALT LAKE CITY, UT -- (Marketwired) -- 01/22/14 --  Experticity today
announced the winners of the 2013 Helpful Expertise in Retail Award.
Experticity's recent Retail Buying Experience survey not only shows
that consumers are asking for product expertise in retail, but that
retailers delivering on this experience are being rewarded by
consumers. As retailers increasingly shift away from "low prices" as
their primary focus, knowledgeable, experienced employees who can
help consumers have a more rewarding buying experience are becoming
retail's critical differentiator. 
"Our company is committed to helping brands and retailers achieve the
real benefits of offering consumers helpful product and category
expertise. A buying experience centered on helpful expertise improves
brand perception and fosters loyalty among both customers and
employees," noted Tom Stockham, CEO of Experticity. "This award,
which is driven from real consumer feedback, shows that some
retailers are getting it right and providing quality shopping
experiences as a result. I congratulate each of our category winners,
as well as the highest scoring overall winners Sephora, Bass Pro,
Cabela's, and REI." 
Read more detailed blog post: The Results are in 
The Retail Buying Experience survey was conducted by Experticity in
September 2013, asking 600 consumers about the qualities they find
most helpful in a retail associate. While helping them find the
correct product was recognized as important, the single most valuable
characteristic identified by survey respondents was a high level of
product knowledge. 
Experticity also asked the consumers a series of questions about
their experiences with two dozen stores that represent five different
market segments where consumers typically look for guidance: outdoor
recreation, sporting goods, hunting or fishing, health and nutrition,
and prestige beauty. Questions assessed the associates' attitude,
general helpfulness, and knowledge of the store's products. Within
each segment, those stores scoring highest in the areas deemed most
valuable by consumers were selected as the winners of the award. 
2013 Helpful Expertise in Retail Award Winners  

--  Outdoor recreation: REI, Cabela's, EMS
--  Sporting goods: Dick's Sporting Goods, Academy Sports & Outdoor,
--  Hunting or fishing: Bass Pro, Cabela's, Gander Mountain
--  Health and nutrition: Natural Grocers, Vitamin Shoppe, Trader Joe's
--  Prestige beauty: Sephora, Dillard's, Nordstrom.

In addition to the category winners, four retailers received the
highest aggregate scores: Sephora, Cabela's, REI, and Bass Pro.  
"At Sephora, we understand that clients still want helpful expertise
from retail sales associates to guide buying decisions. In order to
stay competitive and bring consumers back to our stores regularly, we
pride ourselves on investing in the education of our sales associates
across all facets of our specialty retail."
 -Christie Jack, senior
vice president of retail, Sephora 
"Bass Pro Shops recognizes the importance of engaging dedicated
professionals who promote the outdoor lifestyle and live it as well.
Because we offer such a huge variety of outdoor gear, training is
essential for continuing to provide the level of expert service our
customers have come to expect. To meet customer needs for guidance in
making buying decisions, we understand the importance of investing in
sales associate knowledge. This not only benefits our customers, it
raises job satisfaction for our associates as well."
 -Jim Hagale,
president of Bass Pro Shops 
"Experticity provides retailers a valuable service by pointing out
the importance of customer service, something on which Cabela's
success is based. Cabela's high ranking in the survey and award
finish in two separate market segments are indicative of the passion
and dedication our Outfitters show in providing a legendary customer
experience. Also, it shows us not to let up, to work harder, because
retail customers, rightfully, have high expectations. That passion
and dedication is in our nature."
 -Craig Harrison, Cabela's VP of US
Recommendations for Retailers
 Based on the findings of the survey,
Experticity recommends that retailers place special emphasis on
hiring the right associates, giving preference to those who are fans
of the category they focus on and the products they sell. They should
also provide them with the right training to give them the most
comprehensive product knowledge to ensure consistent, excellent
customer service. They should also provide their associates with
incentives for quality work such as discounted or free merchandise,
to solidify their position as brand advocates and reinforce informed

--  Report: 2013 Value of Expertise in Retail Survey Report
--  SlideShare: 2013 Value of Expertise in Retail Survey results results
--  Infographic: 2013 Value of Expertise in Retail Survey Survey
--  Blog: The Results Are In

Connect with Experticity 

--  Follow Experticity on Twitter
--  Join Experticity on Facebook

About Experticity
 Experticity, Inc. is growing the world's largest
community of influential experts to create rich buying experiences
and drive retail sales through its expert knowledge platform,, and its expert incentive platform,
Together the platforms bring together thousands of the most
innovative, forward-thinking brands and retailers, and hundreds of
thousands of trusted product experts to drive better sales and an
improved customer buying experience. The company's on-demand and
performance-based products enable brands and retailers to educate,
deliver incentives and foster firsthand product experience to
credible, category-specific experts as well as collect important
insights and analyze their effectiveness. By fostering long-term,
high-value relationships, manufacturers see better results, retailers
improve performance, experts are rewarded for their knowledge and
consumers have better buying experiences. Experticity currently works
with over 560 brands, 52,000 retail locations and more than 1,200,000
influential experts. Learn more about the company at 
Inga Johnson
(801) 869-6119 
Holly Hagerman
Connect Public Relations
(801) 373-7888 
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