Former Target Corporation Digital Strategy Lead, Nathan Jokinen, Joins Adconion Direct as Vice President of Strategic

Former Target Corporation Digital Strategy Lead, Nathan Jokinen, Joins Adconion 
Direct as Vice President of Strategic Development 
Adconion Direct Expands Retail Focus With Key Hire From Target, a
Fortune 100 Retailer 
SANTA MONICA, CA -- (Marketwired) -- 01/22/14 --   Adconion Direct,, a global leader in cross channel digital
advertising across display, video, mobile, email and social, today
announced Nathan Jokinen has joined the company as Vice President of
Strategic Development. Prior to joining Adconion Direct, Nathan spent
nearly a decade in business development and digital strategy at
Target Corporation, currently the second-largest discount retailer in
the United States with more than $70 billion in revenue in 2013.  
Adconion Direct provides cross channel digital advertising solutions
for more than 2,000 advertisers globally, including Anheuser-Busch
and Kellogg's. Nathan is joining Adconion Direct to focus on
strategic innovation and the retail vertical as the company continues
to fuel its worldwide growth and expansion in 2014. The company
recently launched an automotive vertical focus and opened offices in
Detroit and Boston. Adconion Direct's integrated cross channel
platform technology delivers in-depth audience insights from display,
video, mobile, email and social to maximize digital ad campaign
performance and engagement.  
"Adconion Direct is leading the way, both in technology and
methodology, for the next generation of cross channel digital
advertising," added Jokinen. "Adconion Direct's unified technology
platform truly brings the highest level of performance and audience
insight for advertisers using cross channel data. As online
advertising spend for retail in the US is projected to reach $10.52
billion in 2014 and continues to be ranked highest in digital
advertising spend of all industries, I'm thrilled to join the
Adconion Direct team at such a pivotal time for both the company and
"We are pleased to welcome Nathan to Adconion Direct, with his proven
success in digital strategy for one of the largest North American
retailers, Target," said Kim Reed Perell, CEO of Adconion Direct.
"Nathan possesses tremendous knowledge on advertising and
optimization platforms, making him ideal to lead our strategic
business development efforts. His expertise in data, media, and
technology combined with his deep understanding of retail and CPG
make him an incredible addition to our team as we continue to grow
using Adconion Direct's cross channel platform to drive performance
for advertisers."  
 Adconion Direct is a global provider of cross
channel digital advertising solutions, delivering performance at
scale for advertisers across display, video, mobile, email and social
channels. The cross channel platform is powered by an end-to-end
proprietary technology solution and audience profiling engine that
tracks and analyzes billions of audience events monthly. By combining
exclusive first-party data and cross channel insights with
proprietary technology and predictive optimization algorithms,
Adconion Direct is able to deliver quality results across multiple
channels and devices for brands. 
Image Available: 
Alicia Cerasuolo
SHIFT Communications 
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