Canada a priority market for world's largest travel brand
TORONTO, Jan. 22, 2014 /CNW/ - Canada is one of the world's most robust travel
markets, which is why Booking.com, the world's No. 1 accommodation site, is
making it a priority market.
The company is embarking on a major national brand launch promising to deliver
Canadians the "delight of right" — the moment when you open the door and see
that your accommodation is exactly right. With most Canadians intending to
spend nearly 31 days of 2014 on vacation, as revealed by Booking.com's latest
customer survey, there is a lot of planning involved. The pressure to get it
exactly right is immense.
"Canadians are prolific travelers who take vacations very seriously – they
travel longer, farther and spend more than most around the world. Their
delight stems from getting the best out of every travel decision they make,
which is why I'm so proud that we're launching a big push to really connect
with the Canadian market," says Hope, BC native Darren Huston, CEO of
Booking.com. "I know that Booking.com is a perfect match for the Canadian
traveler because, as a company, we are completely caught up in the delight
that comes from finding the perfect accommodation, every time. That means
understanding what delight means for our customers and consistently delivering
on that, all day, all night, from anywhere in the world."
Booking.yeah, the company's first-ever brand campaign in Canada, reinforces
the company's "delight of right" message. It is rolling out across most major
broadcast media networks in Canada starting today. The campaign transforms the
word "booking" from a simple transaction and company name into an adjective
for the sheer, unbridled joy and satisfaction that Booking.com uniquely
delivers to its customers.
Paul Hennessy, Booking.com Chief Marketing Officer, says, "We looked into
consumer travel insights globally and we found that the accommodation really
sets the tone for the trip. When it's wrong, the trip starts off on a bad note
that is so difficult to recover from. But when it's right, it casts a rosy
glow on the entire experience. Everything is more fun, more relaxing, and more
memorable. What's fantastic about the concept of "delight of right" is that
everyone's delight is different. As local insights continue to define the
concept, the campaign will continue to evolve."
The company believes its lowest-price guarantee, staggering array of more than
414,000 properties in 193 countries, over 24 million verified and unedited
guest reviews, and superior customer service in 41 languages resonate well
with Canadians as it allows them to rest easy knowing that they are making the
best possible choice for their accommodation. If they change their mind,
Booking.com offers free 24-hour cancellations.
Click here to view and link to the "Booking.yeah," "Booking Right" and
"Booking Genius" films created by Wieden+Kennedy Amsterdam.
Click here to download images from the "Booking.yeah" campaign in high
About Booking.com Booking.com is the world leader in booking hotel and other
accommodations online. It guarantees the best prices for any type of property
– from small independents to five-star luxury. Guests can access the
Booking.com website anytime, anywhere from their desktops, mobile phones and
tablet devices, and they don't pay booking fees – ever. The Booking.com
website is available in 41 languages, offers more than 414,000 hotels and
accommodations in 193 countries, features over 24 million reviews written by
guests after their stay, and attracts online visitors from both leisure and
business markets around the globe. With over 16 years of experience and a team
of over 6,400 dedicated employees in 115+ offices worldwide, Booking.com
operates its own in-house customer service team, which is available 24/7 to
assist guests in their native languages and ensure an exceptional customer
Established in 1996, Booking.com B.V. owns and operates Booking.com™, and is
part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and
Pinterest, like us on Facebook, or learn more at http://www.booking.com.
Marela Lucero-Lee, PUNCH Canada, Tel: +1 647-837-1260, email@example.com
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-0- Jan/22/2014 13:01 GMT
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