Launches First Canadian Brand Campaign

Canada a priority market for world's largest travel brand 
TORONTO, Jan. 22, 2014 /CNW/ - Canada is one of the world's most robust travel 
markets, which is why, the world's No. 1 accommodation site, is 
making it a priority market. 
The company is embarking on a major national brand launch promising to deliver 
Canadians the "delight of right" — the moment when you open the door and see 
that your accommodation is exactly right. With most Canadians intending to 
spend nearly 31 days of 2014 on vacation, as revealed by's latest 
customer survey, there is a lot of planning involved. The pressure to get it 
exactly right is immense. 
"Canadians are prolific travelers who take vacations very seriously – they 
travel longer, farther and spend more than most around the world. Their 
delight stems from getting the best out of every travel decision they make, 
which is why I'm so proud that we're launching a big push to really connect 
with the Canadian market," says Hope, BC native Darren Huston, CEO of "I know that is a perfect match for the Canadian 
traveler because, as a company, we are completely caught up in the delight 
that comes from finding the perfect accommodation, every time. That means 
understanding what delight means for our customers and consistently delivering 
on that, all day, all night, from anywhere in the world." 
Booking.yeah, the company's first-ever brand campaign in Canada, reinforces 
the company's "delight of right" message. It is rolling out across most major 
broadcast media networks in Canada starting today. The campaign transforms the 
word "booking" from a simple transaction and company name into an adjective 
for the sheer, unbridled joy and satisfaction that uniquely 
delivers to its customers. 
Paul Hennessy, Chief Marketing Officer, says, "We looked into 
consumer travel insights globally and we found that the accommodation really 
sets the tone for the trip. When it's wrong, the trip starts off on a bad note 
that is so difficult to recover from. But when it's right, it casts a rosy 
glow on the entire experience. Everything is more fun, more relaxing, and more 
memorable. What's fantastic about the concept of "delight of right" is that 
everyone's delight is different. As local insights continue to define the 
concept, the campaign will continue to evolve." 
The company believes its lowest-price guarantee, staggering array of more than 
414,000 properties in 193 countries, over 24 million verified and unedited 
guest reviews, and superior customer service in 41 languages resonate well 
with Canadians as it allows them to rest easy knowing that they are making the 
best possible choice for their accommodation. If they change their mind, offers free 24-hour cancellations. 
Click here to view and link to the "Booking.yeah," "Booking Right" and 
"Booking Genius" films created by Wieden+Kennedy Amsterdam. 
Click here to download images from the "Booking.yeah" campaign in high 
About is the world leader in booking hotel and other 
accommodations online. It guarantees the best prices for any type of property 
– from small independents to five-star luxury. Guests can access the website anytime, anywhere from their desktops, mobile phones and 
tablet devices, and they don't pay booking fees – ever. The 
website is available in 41 languages, offers more than 414,000 hotels and 
accommodations in 193 countries, features over 24 million reviews written by 
guests after their stay, and attracts online visitors from both leisure and 
business markets around the globe. With over 16 years of experience and a team 
of over 6,400 dedicated employees in 115+ offices worldwide, 
operates its own in-house customer service team, which is available 24/7 to 
assist guests in their native languages and ensure an exceptional customer 
Established in 1996, B.V. owns and operates™, and is 
part of The Priceline Group (NASDAQ: PCLN). Follow us on Twitter, Google+ and 
Pinterest, like us on Facebook, or learn more at

Marela Lucero-Lee, PUNCH Canada, Tel: +1 647-837-1260, 
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-0- Jan/22/2014 13:01 GMT
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