Rakuten LinkShare Reports Double-Digit Growth for 2013 Holiday Season and Unprecedented Rise in Mobile Commerce

  Rakuten LinkShare Reports Double-Digit Growth for 2013 Holiday Season and
  Unprecedented Rise in Mobile Commerce

Business Wire

NEW YORK -- January 22, 2014

Rakuten LinkShare today announced strong growth in its global performance
marketing network for the 2013 holiday shopping season, which runs from
November 1 through December 31. Along with double-digit growth for goods
purchased on desktops, the company also reported unprecedented growth in sales
of goods transacted through smartphones and tablets.

Specifically, the performance marketing network’s 2013 holiday shopping season
results were as follows:

  *A 30 percent increase in same store sales in the U.S. year-over-year (YOY)
    and a 31 percent increase in same store sales in the U.K. YOY.
  *Sales transacted on desktops increased by 24 percent YOY in the U.S. and
    10 percent YOY in the U.K.
  *Sales on mobile devices, which include smartphones and tablets, increased
    68 percent YOY in the U.S. and 52 percent YOY in the U.K.
  *Tablets accounted for 70 percent of mobile sales in the U.S. and 81
    percent of mobile sales in the U.K.

“During the holidays, affiliates help us drive online traffic and sales for
consumers,” said Cassie Colletti, director of e-commerce, Lacoste. “With the
continued growth of mobile commerce, we needed the assurance that transactions
on every device would be securely and accurately attributed. Rakuten LinkShare
gave us that peace of mind and enabled us to reap the benefits of a
record-breaking holiday shopping season.”

Additionally, several new advertisers joined the Rakuten LinkShare performance
marketing network in the fourth quarter. These include: Shoebuy.com, Hugo Boss
and  Lacoste in the U.S., Big Cup Little Cup Coffee and Crabtree & Evelyn in
the U.K, Lacoste Canada and Crocs Australia and Bonds in Australia.

“On the heels of another successful holiday season, strong year-over-year
growth, and being named the top performance marketing network for the third
consecutive year, we’re poised for continued growth in the coming year,” said
Yaz Iida, chief executive officer, Rakuten LinkShare. “We enter 2014 with even
higher goals to ensure we’re exceeding the expectations set by our growing
network of advertisers and publishers.”

About Rakuten LinkShare Corporation

Rakuten LinkShare Corporation provides online retailers and other businesses
with expert online marketing services and solutions. Rakuten LinkShare’s cost
per action (CPA) affiliate network and lead generation campaigns can acquire
new customers, increase revenue and drive overall results while achieving
target return on ad spend. Rakuten LinkShare clients are Fortune 500 and other
prominent companies doing business online, including J.C. Penney,
1-800-Flowers.com, American Express, Avon Products, and The Body Shop. The
company was founded in 1996 and is headquartered in New York City, with
offices in San Francisco, Chicago, Tampa, London, Tokyo, São Paulo, and
Sydney. For more information, please visitwww.linkshare.com. Rakuten
LinkShare is part of Rakuten Marketing’s integrated marketing solutions, which
include affiliate marketing, retargeting and display, search marketing, and
product and data feeds.

About Rakuten

Rakuten, Inc. (JASDAQ: 4755), is one of the world’s leading Internet service
companies, providing a variety of consumer- and business-focused services
including e-commerce, e-reading, travel, banking, securities, credit card,
e-money, portal and media, online marketing, logistics and professional
sports. Selected by Forbes as 7th among the World’s Most Innovative Companies
of 2012, Rakuten is expanding globally and currently has operations throughout
Asia, Western Europe, and the Americas. Founded in 1997, Rakuten is
headquartered in Tokyo, with over 10,000 employees worldwide. For more
information, visit http://global.rakuten.com/corp/.


Rakuten LinkShare
Lisa Mollura, 646-943-8221
Blanc & Otus
Kathy Keating, 617-460-2702
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