FlashStock Inc. Closes Seed Round; Develops Stock Photography Platform for Branded Content

FlashStock Inc. Closes Seed Round; Develops Stock Photography Platform for 
Branded Content 
FlashStock Inc. Is the First-Ever Platform to Provide Brands With
Their Own Affordable and Scalable Library of Customized Images Built
by a Growing Network of Consumer Photographers 
NEW YORK, NY  -- (Marketwired) -- 01/21/14 --  FlashStock Inc.
completes seed stage round of financing to continue development of
its on-demand stock photography platform. 
FlashStock provides brands a steady stream of customized, on-brand
images sourced from a growing global network of consumer
photographers in real time via smartphones.  
The service provides simple, safe and easy to understand rights
management, helping to reduce legal and ethical risks associated with
the use of social media images in marketing campaigns.    
Different from other stock photography services, the FlashStock model
allows brands to co-create authentic online and traditional marketing
campaigns using on-brand images gleaned from the collections of a
select group of photographers called the FlashStock Flasharazzi. The
Flasharazzi consists of consumer photographers from around the world
who capture brands and/or moments that suit a brand's described
concept. This on-demand service saves brands time and money they
would otherwise spend sifting through large photo collections or
directing expensive photo shoots. Images are quickly vetted for
quality and uploaded to the FlashStock image library, ready for
immediate use by client brands.    
FlashStock's platform and incentive program offers photographers the
opportunity to be part of a community where they can learn from one
another, gain visibility for their work in advertising, and earn
between $10 and $200 per month in addition to credit-based
incentives. Prospective photographers may apply to join the
Flasharazzi by submitting portfolios to www.flashstock.com or
flasharazzi@flashstock.com. Portfolios are reviewed and evaluated
based on creative merit, quality of work, and geographic location. 
Brands can subscribe to FlashStock with fees starting at $1,250 USD
per month.   
FlashStock's Board of Directors include:  


 
--  Tom Arrix, former Vice President of Global Marketing Solutions (North
    America) at Facebook
--  Chris Bur
ggraeve, former Chief Marketing Officer of Anheuser-Busch
    InBev; Founder, Vicomte LLC 
--  William Campbell, former Senior Advisor at JPMorgan Chase & Co and Chief
    Executive Officer of Global at Citibank
--  Michael Scissons, Chief Executive Officer of Grid Ventures, Executive
    Chairman of FlashStock
--  Grant Munro, Chief Executive Officer of FlashStock

 
Additional advisors and investors of FlashStock include Kevin
Colleran, Ryan Holmes, Jonathan Carson, Shane Steele, Steven
Gerbsman, Simon Mansell, Mike Parker and Jonathan Lister among
others.  
"Marketers around the world are struggling to access high quality,
customized images at a reasonable price," says Michael Scissons,
Executive Chairman of FlashStock.  "FlashStock offers companies  a
network of consumer photographers that creates the ability to build
customized content catalogues based on their marketing needs."  
"In my time at Facebook it became clear that high quality images
(content) drove the best results," stated Tom Arrix, FlashStock board
member and former Vice President of Global Marketing Solutions (North
America) at Facebook. "Brands and agencies continue to struggle to
deliver consistent, great content, at scale. Cost or lack of budgets
to produce the content has always slowed things down.  FlashStock is
a platform that provides the ability to change this and I'm excited
to see its impact on revolutionizing the industry."  
"Far too many companies and agencies assume that it's okay to use
unpaid photos shared via social media without requiring the
photographer's and/or model's consent," opined Grant Munro, Chief
Executive Officer of FlashStock.  "In 2013 we saw a wave of
litigation that continued to set precedents on these issues.  Among
FlashStock's key commitments, we strive to make rights management
easy and safe for companies of all sizes."  
FlashStock is currently accessible through an invite-only or closed
beta platform. Companies/brands and photographers can request an
invitation by visiting www.flashstock.com or by emailing
info@flashstock.com.  An official public launch will follow later
this year.  
About FlashStock Inc.  
FlashStock Inc. is a provider of customized on-demand visual content
to brand-based clients and agencies in North America and the United
Kingdom.  Working with its global network of consumer photographers,
FlashStock adds thousands of client-briefed photographs to its
collection each week.  
The company's sales and marketing is headquartered in New York City
with development based in Toronto, Canada. The company was founded by
Grid Ventures, a New York-based internet advisory and investment
firm.  
For further information and contact details, please visit
www.flashstock.com and connect with us on Twitter, Facebook and
LinkedIn. 
Mindy Loverin
Director, Community Engagement
FlashStock Inc.
E: mindy@flashstock.com
Ph: 646.648.2286
 
 
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