Mitsubishi Motors Announces Commencement of Assembly and Sale of ASX Compact SUV
Tokyo, Jan 21, 2014 - (JCN Newswire) - Mitsubishi Motors Corporation (MMC)
announced today that local assembly of the ASX (RVR or Outlander Sport in other
markets) in Malaysia has commenced.
The ASX is being assembled at Tan Chong Motor Assemblies (TCMA), consigned
assembler of Mitsubishi Motors Malaysia Sdn. Bhd. (MMM), and will be sold from
February through MMM's sales network throughout the country.
Mr. Morikazu Chokki, Senior Executive Officer, attended the line-off ceremony
held on January 21, 2014 at TCMA's plant and noted the importance of the
move: "Since the establishment of Mitsubishi Motors Malaysia in January
2005, the Mitsubishi Motors brand has indeed achieved remarkable progress. I
deeply believe the locally-produced ASX is an important step for further growth
here. While this is our first time to introduce a made-in-Malaysia model, I am
strongly confident that the made-in-Malaysia ASX will provide the Malaysian
people with top levels of safety and reliability".
One major pillar of MMC's New Stage 2016 next mid-term business plan,
which is to start from April 2014 is to reinforce its production base in ASEAN
countries. Local production and sales of the ASX in Malaysia will be a part of
MMC will continue to strengthen its operations towards improving and
solidifying brand presence in the Malaysian market, which is expected to
maintain growth, by further expanding its product lineup through various
measures including but not limited to adding more locally-produced models.
About Mitsubishi Motors
Mitsubishi Motors Corporation (TSE: 7211) was established in 1970 and is one
of the few automobile companies in the world that produces a full line of
automotive products ranging from 660-cc mini cars and passenger cars to
commercial vehicles and heavy-duty trucks and buses. The company also operates
consumer financing services and provides this to its customer base. For more
information, please visit www.mitsubishi-motors.com.
Public Relations Department
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