eHealth Calls on Maryland Health Insurance Exchange to Allow Experienced Private Exchanges to Assist Enrollment of

eHealth Calls on Maryland Health Insurance Exchange to Allow Experienced 
Private Exchanges to Assist Enrollment of
Tax-Subsidy-Eligible Marylanders 
"Why Not Say Yes to a Cost-Free Option?" Asks eHealth CEO Gary Lauer 
MOUNTAIN VIEW, CA -- (Marketwired) -- 01/21/14 --  Gary Lauer,
Chairman and CEO of eHealth, Inc. (NASDAQ: EHTH), the nation's first
and largest private online health insurance exchange for individuals
and families, is calling on the state of Maryland to allow
experienced web-broker entities (WBEs) like eHealth to assist the
state with enrolling subsidy-eligible residents of Maryland in health
insurance. Lauer called on the Exchange to embrace private-sector
enrollment solutions given the continuing problems that Maryland
Health Connection has experienced since it launched on October 1,
"The Maryland health insurance exchange has clearly struggled with
operations and has not been able to successfully enroll the large
number of residents needed to meet the goals of the Affordable Care
Act," said Lauer. "We have been in active discussions with Maryland
state exchange officials for some time, and we're asking that they
now finally take action. The residents of Maryland need health
insurance and those who qualify for federal subsidies deserve an easy
way to find, compare and enroll in coverage. eHealth can deliver that
experience at no cost to taxpayers."  
eHealth is offering that the state participate in a pilot program
that will deliver a combination of online and offline enrollment
services that will enable eHealth to proceed with subsidy-eligible
enrollment. eHealth can allow Maryland consumers to search and review
qualified health insurance plans online and facilitate the enrollment
process. All this can be done at no cost to taxpayers or the state of
Maryland. eHealth derives its revenue primarily from commissions paid
by health insurance companies. 
"eHealth is working with the Federal government to set up similar
capabilities, and we can help Maryland enroll subsidy-eligible
individuals, especially the young and healthy adults needed to
balance out the risk pool," said Lauer. "Since open enrollment
started on October 1, eHealth has been enrolling thousands of
Maryland residents in ACA-compliant plans without subsidies. Let us
extend that reach and ease-of-use to subsidy-eligible Marylanders as
well. We're ready to help out -- why not say yes to a cost-free
eHealth has operated a national online health insurance marketplace
for the last 15 years. Since its founding, more than 3 million
individuals have enrolled in affordable health insurance plans
through eHealth. About 40 percent of eHealth's customers were
previously uninsured before coming to the website.  
About eHealth
 eHealth, Inc. (NASDAQ: EHTH) operates, the Nation's first and largest private health
insurance exchange where individuals, families and small businesses
can compare health insurance products from leading insurers side by
side and purchase and enroll in coverage online. eHealthInsurance
offers thousands of individual, family and small business health
plans underwritten by more than 200 of the nation's leading health
insurance companies. eHealthInsurance is licensed to sell health
insurance in all 50 states and the District of Columbia. eHealth,
Inc. also provides powerful online and pharmacy-based tools to help
Medicare beneficiaries navigate Medicare health insurance options,
choose the right plan and enroll in select plans online through ( and
For more health insurance news and information, visit the eHealth
consumer blog: Get Smart -- Get Covered or visit eHealth's Affordable
Care Act Resource Center at 
Forward-Looking Statements
 This press release contains
forward-looking statements, including statements regarding eHealth's
ability to deliver a shopping and enrollment experience for Maryland
residents; an enrollment process with the Federal health insurance
exchange and the capabilities of this process; and eHealth's ability
to enroll individuals in subsidy-eligible, qualified health plans.
These forward-looking statements involve certain risks and
uncertainties that could cause actual results to differ materially
from those indicated in such forward-looking statements, including,
but not limited to, eHealth's ability to maintain its relationships
with insurance carriers; eHealth's ability to obtain health plan
information and incorporate it into its web platform; potential
changes to the Affordable Care Act and related government programs
and processes; the willingness and ability of the government to
integrate with eHealth and eHealth's ability to successfully
integrate with health insurance exchanges; political opposition to
the implementation and funding of the Affordable Care Act and
eHealth's ability to timely meet applicable requirements and
potential changes in laws, regulations and regulatory guidance. Other
risks and uncertainties that can affect actual results are included
under the captions "Risk Factors" and "Management's Discussion and
Analysis of Financial Condition and Results of Operations" in
eHealth's Annual Report on Form 10-K for the year ended December 31,
2012 and most recent Quarterly Report on Form 10-Q, which are on file
with the SEC and are available on the investor relations page of
eHealth's website at and on the
Securities and Exchange Commission's website at All
information provided in this press release is as of the date of this
press release, and we undertake no duty to update this information
unless required by law.  
For eHealth, Inc. media inquiries, please contact: 
Brian Mast
eHealth, Inc.
(650) 210-3149 
Nate Purpura
eHealth, Inc.
(650) 210-3115 
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