Cricket Dives Back into Waterproof with the New Kyocera Hydro Plus
~ The Newest Member of the Popular Kyocera Hydro Series of Android Smartphones
Brings Waterproof Protection to Cricket’s Muve Music 4.0 ~
SAN DIEGO -- January 21, 2014
Cricket Communications and Kyocera Communications Inc. today announced
Cricket’s launch of the Kyocera Hydro Plus, the newest member of the Kyocera
Hydro Series, a collection of waterproof Android™ smartphones built to protect
against life’s messy mishaps. With a no-contract price of only $139.99 (MSRP),
the new Hydro Plus is outfitted with Cricket’s Muve Music 4.0, offering
customers quicker and easier access to millions of songs and the ability to
store music directly on the device, which includes a 4GB microSD^TM memory
card, and can support cards up to 32GB. Hydro Plus is available at Cricket
company-owned stores and dealers nationwide and on www.mycricket.com.
"Our active customers will love that they can have all their favorite features
on the affordable, waterproof Hydro Plus without having to change how they
live their lives,” said Matt Stoiber, senior vice president of devices for
Cricket. “Our new Muve Music 4.0 allows people to carry their favorite music
with them while on the go, discovering and downloading new music right from
their home screens."
Since Muve Music 4.0 is included as part of Cricket’s no-contract, unlimited
rate plans, customers can access more than 16 million tracks at no additional
charge. Hydro Plus features a Muve Music sidebar on its home screen, making it
easier for customers to listen to their favorite music and discover new tunes.
If they hear something they like, customers can listen while they download.
Muve Music also helps people discover new favorites through monthly artist
programs such as Muve First and Muve Headliner, featuring exclusive
commentary, music and videos every month from up-and-coming and top-producing
artists only available to Muve Music.
Similar to the other members of the Kyocera Hydro Series, the new Hydro Plus
boasts IPx5- and IPx7-level protection against liquids. Hydro is certified
waterproof against sprayed water and full immersion up to one meter deep for
up to 30 minutes. So whether splashed during bath time, caught in a downpour
or dropped in a puddle, sink or the dreaded toilet, Hydro Plus will prevail
where other handsets fail.
“The Hydro Plus is the fifth member of Kyocera’s Hydro Series, which has
quickly become the gold standard in affordable waterproof smartphones,” said
Eric Anderson, senior vice president and general manager of global sales and
marketing at Kyocera Communications Inc. “Combine great real-world features
like Kyocera’s waterproofing with Cricket’s Muve Music and fantastic service
plans, and Hydro Plus becomes a tremendous way for Cricket customers to stay
connected and entertained in any environment without breaking the bank.”
The Kyocera Hydro Plus can be activated on any one of Cricket's three monthly
smartphone service-plan options starting at $50 per month. All Cricket plans,
including smartphone service plans, feature all-inclusive pricing with no
service fees and no overage charges. For customers, that means a predictable
monthly bill, regardless of increasing usage, offered at a price point that
fits into a value-conscious budget.
The Hydro Plus features a 3.5-inch HVGA capacitive 480x320 IPS LCD touchscreen
display and Swype for rapid text entry. It has a MSM8655 1 GHz Qualcomm
Snapdragon® processor, 2GB ROM, 512MB RAM memory and supports microSD™ memory
cards up to 32GB. Taking pictures and video is a breeze with a 3.2 megapixel
camera with an LED flash and a 30 frame-per-second camcorder, and fast
uploading and transferring is enabled via Wi-Fi (b/g/n), Stereo Bluetooth®
(2.1 + EDR) wireless technology support and high-speed USB 2.0. Hydro Plus
also includes a 3-axis accelerometer, a digital compass, proximity sensor,
ambient light sensor and Kyocera’s “Eco Mode” software to monitor and conserve
battery power. Despite its water resistance, Hydro Plus is a trim 4.53 x 2.44
x 0.50 in. and weighs only 4.16 ounces.
For more information about Cricket’s dynamic service and newest device lineup,
visitwww.mycricket.com. To follow Cricket’s recent news and updates online,
visit Facebook at www.facebook.com/cricketwirelessand Twitter
For more information about Kyocera Hydro Plus, visit
Cricket is the pioneer and leader in delivering innovative value-rich prepaid
wireless services with no long-term contracts. Cricket offers nationwide
wireless voice and mobile data services over high-quality, all-digital 4G LTE
and 3G CDMA wireless networks. Cricket's innovative products and services,
including the award-winning Muve Music^®- the first music service designed
for a wireless phone, are available nationwide at Cricket branded retail
stores, dealers, national retailers and atwww.mycricket.com. For more
information about Cricket, please visitwww.mycricket.com.
About Kyocera Communications Inc.
Kyocera Communications Inc. is the headquarters for Kyocera wireless devices
in the Americas. Designed with durability, dependability, and long-term value
as priorities, Kyocera mobile phones help people feel comfortable with new
technology and use it to connect, perform and outsmart life’s challenges. At
the heart of Kyocera’s products is a belief that one size doesn’t fit all and
that people should do more with phones instead of being confused by them or
having to alter their lifestyles to accommodate them. For more information,
visit www.kyocerasmartphones.com, or follow the company at
www.facebook.com/kyoceramobilephones or www.twitter.com/kyoceramobile.
Kyocera Corporation (NYSE:KYO) (TOKYO:6971) (http://global.kyocera.com/), the
parent and global headquarters of the Kyocera Group, was founded in 1959 as a
producer of fine (or “advanced”) ceramics. Kyocera specializes in combining
these engineered materials with metals and integrating them with other
technologies, such as solar power generating systems, printers, copiers,
mobile phones, electronic components, semiconductor packages, cutting tools
and industrial components. During the year ended March 31, 2013, the company’s
net sales totaled 1.28 trillion yen (approx. USD13.6 billion).
© 2014 Kyocera. All rights reserved. Kyocera is a registered trademark of
Kyocera Corporation. Android is a trademark of Google Inc.; use of this
trademark is subject to Google Permissions. Bluetooth mark is owned by the
Bluetooth SIG Inc. and any use of such mark is under license. MicroSD is a
trademark of SD-3C, LLC. Snapdragon is a registered trademark of Qualcomm
Incorporated. All other marks are properties of their respective owners.
Kyocera Communications Inc.
John Chier, 858-882-3543
Jennifer Wilbur, 858-882-6288
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