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Mayor Stephanie Rawlings-Blake And Weight Watchers Ambassador Jennifer Hudson Launch Expansion Of Program To Support Healthy

Mayor Stephanie Rawlings-Blake And Weight Watchers Ambassador Jennifer Hudson
    Launch Expansion Of Program To Support Healthy Lifestyles In Baltimore

New Effort Provides Steeply-Subsidized Weight Watchers Memberships to Support
Healthy Lifestyles and Healthy Families in Baltimore

PR Newswire

BALTIMORE, Jan. 21, 2014

BALTIMORE, Jan. 21, 2014 /PRNewswire/ --Today, Mayor Stephanie Rawlings Blake
and Weight Watchers Ambassador Jennifer Hudson launched the expansion of a
B'More for Healthy Babies initiative through the Weight Watchers and U.S.
Conference of Mayors Healthy Communities Grant Program.

(Photo: http://photos.prnewswire.com/prnh/20140121/NY50004 )

Led by the Baltimore City Health Department (BCHD) and the Family League of
Baltimore City, B'More for Healthy Babies (BHB) brings together communities,
organizations, and resources so that every baby might have the best start
possible. As part of BHB, the B'More Fit for Healthy Babies Program has
offered Weight Watchers memberships and exercise classes to postpartum women
from low-income households to help them lose weight after giving birth.

The new Healthy Communities Grant will enable the expansion of the program to
serve more women in Baltimore's Patterson Park and Druid Hill neighborhoods,
as well as women and men, including seniors, in Park Heights. Residents with
a Body Mass Index (BMI) of 25 or higher who receive assistance from a local,
state or federally subsidized program (WIC, SNAP, Medicaid, Medicare, Student
Aid, etc.) can qualify for steeply-subsidized Weight Watchers meetings plus
online and mobile tools to help them achieve a healthy weight, along with
fitness instruction from local fitness experts.

"It's going to take a collaboration of both public and private entities to
reach our goal in reducing obesity," said Baltimore Mayor Stephanie
Rawlings-Blake. "And we're looking forward to continuing our partnership with
Weight Watchers to offer a successful initiative to more Baltimore residents."

Hudson recognized current participants in the BHB program and their inspiring
stories while highlighting how important it is to teach and support healthy
lifestyles in the community.

"What Baltimore is doing to get healthy is inspiring, and I'm honored to be
here today," said Jennifer Hudson. "Where I come from obesity is a huge issue,
andI understand how it can feel overwhelming to re-do your lifestyle with a
complete healthy makeover.Weight Watchers helped me change my life one simple
step at a time, and I know Baltimore members and their families will become
healthier and happier, too."

"The Baltimore City Health Department along with Mayor Rawlings-Blake are
leaders in tackling issues of adult obesity with the B'More Fit for Healthy
Babies program, and we are pleased to help expand this important initiative,"
said Karen Miller-Kovach, Chief Scientific Officer, Weight Watchers. "About
one third of Americans are obese today and we must act now with solutions that
are proven to be supportive, effective, sustainable and deliverable in
scalable way. This Healthy Communities Grant Program makes the evidence-based
Weight Watchers approach accessible to those who otherwise would not be able
to afford it and demonstrates that we do have a viable solution to this public
health problem."

Baltimore City Takes Action
About 36 percent of Baltimore City residents are obese, which is higher than
both the national average (35.7 percent) and Maryland state-wide data (28.3
percent) ^ 1. In addition, 45.3 percent of African-Americans in Baltimore are
obese, which is less than the national average of 49.5 percent, but higher
than Maryland's figure of 37.8 percent^1. Chronic diseases, including heart
disease, type 2 diabetes and stroke, which are associated with obesity, are
the leading cause of death and disability in Baltimore. For this reason,
Mayor Stephanie Rawlings-Blake and the Baltimore City Health Department have
identified reduction of cardiovascular disease and obesity as key health
priorities. Reducing obesity and improving heart health are amongst the
priority areas in Healthy Baltimore 2015, the city's health policy agenda.

As part of B'More Fit for Healthy Babies, Weight Watchers leaders currently
host weekly Weight Watchers meetings, and local fitness experts from the Y of
Central Maryland and Brick Bodies offer weekly exercise instruction to
participants. Among the 100 participants at both sites (Druid Hill/Upton and
Patterson Park) who have attended at least 12 weekly Weight Watchers meetings,
42 (42.0%) have lost at least 5 percent of their body weight. A weight loss of
5 percent or more is known to improve health markers such as helping to reduce
risk factors for cardiovascular disease and improve blood sugar levels.

"There are many factors that affect obesity including access to healthy food,
understanding of nutrition and healthy cooking, as well as availability of
safe outdoor spaces for physical activity," said Oxiris Barbot, M.D.,
Commissioner of Health for Baltimore City. "Reducing obesity requires the
collaboration of both public and private entities working with communities to
have sustainable reductions in this major public health challenge. We look
forward to continuing a great relationship with Weight Watchers."

Baltimore and the Healthy Communities Grant Program
The Weight Watchers and U.S. Conference of Mayors Health Communities Grant
Program launched in January 2013 when eligible cities were invited to submit
applications demonstrating how the grant would add to their city's existing
healthy lifestyle programming. In June, Baltimore was one of three cities
selected as a grant recipient for its commitment to healthy living, increasing
physical activity, and promoting weight loss and weight management. The total
retail value of all Weight Watchers memberships offered through the Healthy
Communities Grant Program is up to $1 million across the three winning cities
and each city also received a $25,000 grant from Weight Watchers to administer
the new program and build capacity for its success.

The Health Department is working with partner organizations to qualify
Baltimore residents for this program. For more information about qualifying,
please contact Stacey Tuck, Baltimore City Health Department, at 410-396-9994
or Stacey.tuck@baltimorecity.gov.

Weight Watchers meetings for qualifying participants will be held at the
following locations:

  oY of Central Maryland at Druid Hill at 1609 Druid Hill Avenue (women
    only)
  oPatterson Park Recreation Center at 2601 E. Baltimore Street (women only)
  oZeta Center for Healthy & Active Aging at 4501 Reisterstown Road (men and
    women are eligible).

About Weight Watchers International, Inc.
Weight Watchers International, Inc. is the world's leading provider of weight
management services, operating globally through a network of Company-owned and
franchise operations. Weight Watchers holds more than 40,000 meetings each
week where members receive group support and learn about healthy eating
patterns, behavior modification and physical activity. WeightWatchers.com
provides innovative, subscription weight management products over the Internet
and is the leading Internet-based weight management provider in the world. In
addition, Weight Watchers offers a wide range of products, publications and
programs for those interested in weight loss and weight control.

^12011 Behavioral Risk Factor Surveillance System data. ^

SOURCE Weight Watchers International, Inc.

Website: http://www.weightwatchers.com
Contact: Susan Craig, Weight Watchers, 212-589-2774, cell 347-439-1840,
susan.craig@weightwatchers.com, or Michael Schwartzberg, 443-984-2623, cell
443-462-7939, michael.schwartzberg@baltimorecity.gov
 
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