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Reed's, Inc. Announces Search for New CFO

Reed's, Inc. Announces Search for New CFO 
LOS ANGELES, CA -- (Marketwired) -- 01/21/14 --  Reed's, Inc. (NYSE
MKT: REED), maker of the top-selling sodas in natural food stores
nationwide, announced today that it is in a search for a new CFO. The
current CFO, James Linesch will be leaving at the end of the month.  
Chris Reed, Founder and Chief Executive Officer of Reed's, Inc.,
commented, "We have enjoyed working with Jim Linesch for the past 5
years. He has made many valuable contributions to our company
including the inspiration and technical 'macgyvering' that gave us
the Reed's Culture Club Kombucha line of products. We're getting a
great response, but I am looking for the right business partner with
a strong background in analysis. With our sales and marketing budget
close to $10 million a year and growing by $2-3 million a year, we
need someone with experience evaluating that spend to help us
generate the best return on investment." 
About Reed's, Inc. 
Reed's, Inc. makes the top-selling natural sodas in the natural foods
industry sold in over 13,000 natural food markets and supermarkets
nationwide. Its six award-winning non-alcoholic Ginger Brews are
unique in the beverage industry, being brewed, not manufactured and
using fresh ginger, spices and fruits in a brewing process that
predates commercial soft drinks. The Company owns the top-selling
root beer line in natural foods, the Virgil's Root Beer product line,
and the top-selling cola line in natural foods, the China Cola
product line. In 2012, the Company launched Reed's Culture Club
Kombucha line of organic live beverages. Other product lines include:
Reed's Ginger Candies and Reed's Ginger Ice Creams. In 2009, Reed's
started producing private label natural beverages for select national
chains. Reed's products are sold through specialty gourmet and
natural food stores, mainstream supermarket chains, retail stores and
restaurants nationwide, and in Canada, as well as through private
label relationships with major supermarket chains. 
For more information about Reed's, please visit the Company's website
at: http://www.reedsinc.com or call 800-99-REEDS. 
Follow Reed's on Twitter at http://twitter.com/reedsgingerbrew 
Reed's Facebook Fan Page at https://www.facebook.com/ReedsGingerBrew 
SAFE HARBOR STATEMENT 
 Some portions of this press release,
particularly those describing Reed's goals and strategies, contain
"forward-looking statements." These forward-looking statements can
generally be identified as such because the context of the statement
will include words, such as "expects," "should," "believes,"
"anticipates" or words of similar import. Similarly, statements that
describe future plans, objectives or goals are also forward-looking
statements. While Reed's is working to achieve those goals and
strategies, actual results could differ materially from those
projected in the forward-looking statements as a result of a number
of risks and uncertainties. These risks and uncertainties include
difficulty in marketing its products and services, maintaining and
protecting brand recognition, the need for significant capital,
dependence on third party distributors, dependence on third party
brewers, increasing costs of fuel and freight, protection of
intellectual property, competition and other factors, any of which
could have an adverse effect on the business plans of Reed's, its
reputation in the industry or its expected financial return from
operations and results of operations. In light of significant risks
and uncertainties inherent in forward-looking statements included
herein, the inclusion of such statements should not be regarded as a
representation by Reed's that they will achieve such forward-looking
statements. For further details and a discussion of these and other
risks and uncertainties, please see our most recent reports on Form
10-K and Form 10-Q, as filed with the Securities and Exchange
Commission, as they may be amended from time to time. Reed's
undertakes no obligation to publicly update any forward-looking
statement, whether as a result of new information, future events, or
otherwise.  
Contact:  
Investor Relations 
Reed's, Inc.
(310) 217-9400 ext. 18
Email: ir@reedsinc.com
www.reedsinc.com