IDC Predicts Digital PC and Mac Video Game Software Revenue Will Top $24
Billion by 2017, Accompanied by a Shift Towards Asia/Pacific
FRAMINGHAM, Mass. -- January 21, 2014
A new digital PC and Mac gaming software and services forecast from
International Data Corporation (IDC) concludes that PC and Mac gamer spending
and direct banner/video ad outlays across all digital channels will grow to
over $24 billion worldwide by 2017.
The forecast also found that global digital PC/Mac game revenue will rise
about 4% per year between 2012 and 2017. North American digital PC/Mac gaming
revenue, however, is forecast to slip at the margins over the forecast period.
This is mainly the result of the cannibalization of casual-leaning,
browser-centric games (typified by Zynga's Farmville 2) by smartphones and
tablets, compounded by a steady drop in hardcore subscription revenue
(typified by Blizzard Entertainment's World of Warcraft).
Largely driven by rising living standards in BRIC countries (Brazil, Russia,
India, and China) and the inability of game consoles to establish much of a
beachhead in key developing economies, digital PC/Mac gaming revenue outside
North America should expand by more than 5% per year through 2017.
"Other than the casino genre, it's been tough sledding for most casual-leaning
PC game genres in the past year," said Lewis Ward, Research Director, Gaming
at IDC. "Most of the growth is coming from hardcore-oriented freemium titles
such as Tencent's and Riot Games' League of Legends, Valve's Team Fortress 2
and Dota 2,Wargaming.net's World of Tanks, and a handful of Chinese MMORPGs."
The forecast also notes that Valve's Steam service has a significant
opportunity to expand into North American and Western European living rooms in
the next few years based on the company's Steam Machines initiative.
"Demand for prepaid digital games should remain stable if not rise at the
margins through 2017 partly because key developers, publishers, and platform
providers will ramp up their offerings on HDTVs," added Ward. "The difference
between what PCs, consoles, microconsoles, and perhaps even smart TVs will be
able to deliver three years from now will be mostly semantic. The platforms
that outperform will have great games, a wise mix of business models, an
ability to strain key customer insights out of a sea of big data, and offer
great a social experience."
The IDC report, Worldwide Digital PC and Mac Gaming 2013–2017 Forecast (Doc
#244711), breaks out North American totals from a combined rest of the world
(ROW) region and segments subscription, prepaid download and add-on, and
freemium gamers and revenue. Hardcore versus casual PC/Mac gaming dynamics are
also considered in the 48-page report.
International Data Corporation (IDC) is the premier global provider of market
intelligence, advisory services, and events for the information technology,
telecommunications, and consumer technology markets. IDC helps IT
professionals, business executives, and the investment community to make
fact-based decisions on technology purchases and business strategy. More than
1,000 IDC analysts provide global, regional, and local expertise on technology
and industry opportunities and trends in over 110 countries. Now celebrating
its 50th anniversary, IDC delivers strategic insights to help our clients
achieve their key business objectives. IDC is a subsidiary of IDG, the world's
leading technology media, research, and events company. You can learn more
about IDC by visiting www.idc.com.
All product and company names may be trademarks or registered trademarks of
their respective holders.
International Data Corporation (IDC)
Lewis Ward, 508-988-7927
Michael Shirer, 508-935-4200
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