Eisai Announces Launch of New "Crystal Veil Mask Bokin 24 Mint"

Eisai Announces Launch of New "Crystal Veil Mask Bokin 24 Mint" Face Mask Spray
Containing Long-acting Antimicrobial Agent Etak 
24-hour Protection from Pollen, Viruses & Bacteria Adhering to Face Masks 
Tokyo, Jan 22, 2014 - (JCN Newswire) -  Eisai Co., Ltd. (Headquarters: Tokyo,
President & CEO: Haruo Naito, "Eisai") announced today that it
will launch Crystal Veil Mask Bokin 24 Mint (classified in Japan as
Miscellaneous Goods), a new face mask spray that contains the long-acting
antimicrobial agent Etak, in Japan on Monday, January 27. Crystal Veil Mask
Bokin 24 Mint offers all of the benefits of its sister product Crystal Veil
Mask Bokin 24, which was launched in Japan in September 2012, combined with an
added mint fragrance for a cool and refreshing experience. 
Etak, the main ingredient in the Crystal Veil Mask Bokin 24 series, was
developed by Professor Hiroki Nikawa of the Department of Oral Health
Engineering at Hiroshima University's Graduate School of Biomedical and
Health Sciences and contains both an antimicrobial substance and an adhesive
substance within a single, long-acting agent. By using the adhesive substance
to chemically bind the antimicrobial substance to the surface of sprayed areas,
Etak is able to ensure around-the-clock protection from viruses and bacteria
that adhere to or accumulate on various surfaces when left unchecked.
Furthermore, recent studies have also confirmed the agent's effectiveness
in providing 24-hour protection against pollen. By simply spraying Crystal Veil
Mask Bokin 24 Mint over both sides of the mask, this spray thus provides
24-hour protection from pollen grains that would otherwise adhere to the
mask's surface as viruses and bacteria that similarly cling to and
accumulate on face masks throughout the day. 
The launch of new Crystal Veil Mask Bokin 24 Mint is designed to not only help
to keep face masks as germ- and pollen-free as possible but also provide
"minty-fresh" relief during Japan's hard-hitting hay fever
months so that consumers will be able to get the most out of their day with
added ease and comfort. Eisai will continue to deliver a wide range of products
to meet the diverse needs of consumers and the wider public in order to further
contribute to increasing the benefits that its products provide. 
*This product is not effective against all types of pollen, viruses and
bacteria.
*Etak is a registered trademark of CampusMedico, Inc. 
For more information on Crystal Veil Mask Bokin 24 Mint, please visit our
product website at: http://eisai.jp/health-care/products/crv/c/index.html
(available only in Japanese). 
Product Outline 
1. Product Name:
Crystal Veil Mask Bokin 24 Mint (Miscellaneous Goods)
2. Ingredients:
Ethanol, ethoxysilane derivative (long-acting antimicrobial agent Etak),
menthol, other
3. Directions for Use:
Hold bottle approximately 10 cm away from face mask and spray evenly 3 to 4
times over both the back and front of the mask. Gently shake or leave sprayed
face mask to dry before use.
4. Manufacturer's Suggested Retail Price (tax inclusive):
20 mL, pump spray bottle, 1,381 yen
5. Manufactured By:
JEX Co., Ltd.
6. Marketed By:
Eisai Co., Ltd. 
About Eisai 
Eisai Co., Ltd. (TSE: 4523; ADR: ESALY) is a research-based human health care
(hhc) company that discovers, develops and markets products throughout the
world. Eisai focuses its efforts in three therapeutic areas: integrative
neuroscience, including neurology and psychiatric medicines; integrative
oncology, which encompasses oncotherapy and supportive-care treatments; and
vascular/immunological reaction. Through a global network of research
facilities, manufacturing sites and marketing subsidiaries, Eisai actively
participates in all aspects of the worldwide healthcare system. For more
information about Eisai Co., Ltd., please visit www.eisai.com. 
Contact: 
Public Relations Department,
Eisai Co., Ltd.
+81-03-3817-5120 
Copyright 2014 JCN Newswire. All rights reserved. www.japancorp.net 
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