Henderson Rolls Out Global Rebrand
CHICAGO, Jan. 21, 2014
CHICAGO, Jan. 21, 2014 /PRNewswire/ -- As Henderson Global Investors
approaches its 80^th anniversary, the group has launched new branding to
better capture its renowned investment heritage and expanding global
Henderson has significantly enhanced its global footprint and distribution
reach in recent years, through organic growth and selective specialist
acquisitions in the UK and across the globe.
In a bid to capitalize on the group's evolution, and to widen the brand's
appeal to sophisticated investors across the globe, Henderson has today
unveiled new visual branding.
While Henderson has embarked on an international growth strategy, the asset
manager has remained true to the strong foundations formed in the UK many
years ago – to provide investors with sustainable investment outperformance,
alongside market-leading client service.
Alongside robust growth in the UK, continental Europe and the US, Henderson
has continued to gain traction in a number of new markets – most recently in
Latin America and Israel. The group is also building up its Australian asset
management business and continuing its expansion in Asia.
In 2013 the group also streamlined its investment capabilities – bringing into
focus its core competencies in European, international and global equities,
global dividend income, global fixed income, alternatives and multi-asset
Andrew Formica, Henderson Group chief executive says: "We have laid the
foundation for global growth over the past few years by streamlining and
simplifying the business. This has resulted in us increasing our presence in
international markets, both in terms of distribution and investment
"We now have a clear strategy to grow our global distribution capabilities and
position the firm as a high-quality asset manager, offering first-rate
products and services to a global audience. Our brand must reflect the trust,
quality and delivery we promise."
Rob Page, Henderson global head of marketing, adds: "Our business strategy
remains dedicated to our valued clients, serving both retail investors and
institutions across global markets, with our international business a key
driver of growth. The changes to our visual identity are the first phase of
the development of our brand to appeal to this increasingly sophisticated,
global client base.
"The second phase of the rebrand will see the evolution of our core
positioning: Knowledge. Shared. We are developing an industry-leading
communications proposition, in conjunction with a number of major clients,
which we believe will really deliver on our philosophy of putting our
Richard Acworth 020 7818 3010 / email@example.com
Henderson Press Office 020 7818 4222 / firstname.lastname@example.org
Notes to Editor
About Henderson Global Investors
Henderson Global Investors, wholly-owned by Henderson Group plc, is a global
asset manager with a strong reputation dating back to 1934. Henderson manages
$114 billion (as of 9/30/13) of assets on behalf of clients in the UK, Europe,
Asia-Pacific and North America and employs approximately 1000 staff members
worldwide. Clients include individuals, private banks, third-party
distributors, insurance companies, pension funds, government bodies and
corporate entities. As a pure investment manager Henderson offers investments
across equities, fixed income and multi-assets as well as alternative
products, such as private equity, property and hedge funds.
International investing involves certain risks and increased volatility not
associated with investing solely in the US. These risks included currency
fluctuations, economic or financial instability, lack of timely or reliable
financial information or unfavorable political or legal developments.
One should consider the investment objectives, risks, fees and expenses of any
mutual fund carefully before investing. This and other important information
is available in the Fund's prospectus available at
www.hendersonglobalinvestors.com or by contacting your financial adviser.
Please read carefully before investing.
SOURCE Henderson Global Investors
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