PUMA Launches evoPOWER at Interactive Football Event

Cesc Fàbregas, Mario Balotelli and Marco Reus Demonstrate Power and Accuracy 
Achieved Through Revolutionary Boot Technology in Barcelona 
BARCELONA, Spain, Jan. 20, 2014 /CNW/ - PUMA kicked off its 2014 Nature of 
Believing campaign, with the launch of the revolutionary new evoPOWER football 
boot at a live event in Barcelona last Friday. PUMA Power players Cesc 
Fàbregas, Marco Reus and Mario Balotelli put their football skills to the 
test on the evoPOWER wall, the custom built football simulator that utilises 
Hawk Eye technology to measure players' power and accuracy.  evoPOWER was 
inspired by the freedom of movement of a bare foot - Fàbregas, Reus and 
Balotelli showcased their skills and the boots performance enhancing 
technology through four interactive challenges. 
To view the Multimedia News Release, please click: 
An audience of media and competition winners from around the world joined PUMA 
in Barcelona to test the new evoPOWER boot and see the live and interactive 
event. The launch was co-hosted by football legend and PUMA player Thierry 
Henry, who guided the players through the challenges and offered valuable 
insight into the design inspiration and product benefits. 
evoPOWER is a new performance boot designed to enhance a player's natural 
kicking ability, and optimise a player's power and accuracy when striking the 
ball. Inspired by the power generated from the freedom of barefoot kicking, 
evoPOWER features the most advanced PUMA footwear technologies to date in its 
football category, and will be worn on pitch by Cesc Fàbregas, Marco Reus, 
Mario Balotelli, Yaya Touré, Nemanja Vidic, Dante and many others. 
Cesc Fàbregas said, "I really enjoyed the experience; it was a great product 
launch. To unveil the new PUMA evoPOWER boot through a live demonstration and 
showcase the technology and benefits that the boot brings to a player was an 
excellent idea. The challenges were very competitive, seeing our power and 
accuracy score from each shot really was an incentive to try and beat those 
other guys." 
Marco Reus added, "I first saw an early version of evoPOWER boot some months 
ago and have been really impressed with the thinking behind its design.  It 
was a fitting stage to launch the boot, there was an electric atmosphere and 
everyone in the room was clearly impressed by the evoPOWER wall and the 
technology of the boot. The challenges were designed to really put us all to 
the test and having some of the competition winners join us for the final 
breaking down the wall challenge was a nice touch. I always like to meet 
football fans and an experience like this event was a great thing to be a part 
Mario Balotelli commented, "The launch was great fun with all the guys 
together. Having only joined the PUMA family last month, it was a privilege to 
be able to take part in the event and join Cesc and Marco in launching the new 
evoPOWER boot. There's been a lot of hype about this new boot over the last 
couple of weeks as we've been wearing a camouflage test version on pitch and 
in training.  We finally revealed the proper boot and showed the world the 
impact the evoPOWER boot can have." 
Cesc Fàbregas, Marco Reus, Mario Balotelli and Thierry Henry feature in an 
exciting short film showcasing field tests conducted exploring the 
unbelievable power and accuracy of evoPOWER.  This and all other evoPOWER 
assets can be downloaded at http://news.puma.com/ 
The evoPOWER boot and the full range of evoPOWER accessories and apparel 
launch in-store on 1 February, 2014. 
Notes to editors: 
For rights free images, B-Roll, packaged video content and further product 
information please visit the PUMA Press Centre at http://news.puma.com/ 
Video: http://www.multivu.com/mnr/64184-puma-launches-evopower-football-event

Tim Stedman, International PR, PUMA, +49-151-1474-3148, tim.stedman@puma.com 
To view this news release in HTML formatting, please use the following URL: 
ST: Spain
-0- Jan/20/2014 13:00 GMT
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