PUMA Launches evoPOWER at Interactive Football Event

             PUMA Launches evoPOWER at Interactive Football Event

PR Newswire

BARCELONA, Spain, January 20, 2014

BARCELONA, Spain, January 20, 2014 /PRNewswire/ --

Cesc Fàbregas, Mario Balotelli and Marco Reus Demonstrate Power and Accuracy
Achieved Through Revolutionary Boot Technology in Barcelona

PUMA kicked off its 2014 Nature of Believing campaign, with the launch of the
revolutionary new evoPOWER football boot at a live event in Barcelona last
Friday. PUMA Power players Cesc Fàbregas, Marco Reus and Mario Balotelli put
their football skills to the test on the evoPOWER wall, the custom built
football simulator that utilises Hawk Eye technology to measure players' power
and accuracy. evoPOWER was inspired by the freedom of movement of a bare foot
- Fàbregas, Reus and Balotelli showcased their skills and the boots
performance enhancing technology through four interactive challenges.

To view the Multimedia News Release, please click:


An audience of media and competition winners from around the world joined PUMA
in Barcelona to test the new evoPOWER boot and see the live and interactive
event. The launch was co-hosted by football legend and PUMA player Thierry
Henry, who guided the players' through the challenges and offered valuable
insight into the design inspiration and product benefits.

evoPOWER is a new performance boot designed to enhance a player's natural
kicking ability, and optimise a player's power and accuracy when striking the
ball. Inspired by the power generated from the freedom of barefoot kicking,
evoPOWER features the most advanced PUMA footwear technologies to date in its
football category, and will be worn on pitch by Cesc Fàbregas, Marco Reus,
Mario Balotelli, Yaya Touré, Nemanja Vidic, Dante and many others.

Cesc Fàbregas said, "I really enjoyed the experience; it was a great product
launch. To unveil the new PUMA evoPOWER boot though a live demonstration and
showcase the technology and benefits that the boot brings to a player was an
excellent idea. The challenges were very competitive, seeing our power and
accuracy score from each shot really was an incentive to try and beat those
other guys."

Marco Reus added, "I first saw an early version of evoPOWER boot some months
ago and have been really impressed with the thinking behind its design. It
was a fitting stage to launch the boot, there was an electric atmosphere and
everyone in the room was clearly impressed by the evoPOWER wall and the
technology of the boot. The challenges were designed to really put us all to
the test and having some of the competition winners join us for the final
breaking down the wall challenge was a nice touch. I always like to meet
football fans and an experience like this event was a great thing to be a part

Mario Balotelli commented, "The launch was great fun with all the guys
together. Having only joined the PUMA family last month, it was a privilege to
be able to take part in the event and join Cesc and Marco in launching the new
evoPOWER boot. There's been a lot of hype about this new boot over the last
couple of weeks as we've been wearing a camouflage test version on pitch and
in training. We finally revealed the proper boot and showed the world the
impact the evoPOWER boot can have."

Cesc Fàbregas, Marco Reus, Mario Balotelli and Thierry Henry feature in an
exciting short film showcasing field tests conducted exploring the
unbelievable power and accuracy of evoPOWER. This and all other evoPOWER
assets can be downloaded at http://news.puma.com/

The evoPOWER boot and the full range of evoPOWER accessories and apparel
launch in-store on 1 February, 2014. 

Notes to editors:

For rights free images, B-Roll, packaged video content and further product
information please visit the PUMA Press Centre at http://news.puma.com/

Media Contact:

Tim Stedman, International PR, PUMA, +49-151-1474-3148, tim.stedman@puma.com

Video: http://www.multivu.com/mnr/64184-puma-launches-evopower-football-event

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