Issues the 'Omaha Challenge'

          Issues the 'Omaha Challenge'

Travelers to get discount on Omaha hotels if 'Omaha' audible is used 50 times
in Sunday's playoff game

PR Newswire

DALLAS, Jan. 17, 2014

DALLAS, Jan. 17, 2014 /PRNewswire/ --Everyone in the sports world has been
talking about Omaha, Nebraska this week, after the word "Omaha" was used as an
audible call 44 times during last weekend's playoff game. While the meaning of
the call remains a mystery, the city of Omaha has garnered significant
national attention, including a 21 percent increase in hotel searches
according to® (January 12-13 compared to January 5-6).


To further spotlight Omaha as a travel destination, today announces
the Omaha Challenge. The challenge is to beat last weekend's performance by
using the audible "Omaha" call 50 times during this Sunday's game. Should
there be 50 calls or more, will offer travelers a rare 15% discount
coupon* for a stay at any Omaha hotel through June 1, 2014.

"Omaha may be best known as the center stage of college baseball, but
Nebraska's largest city also has a rich music history, a plethora of art
galleries in the historic downtown, and family attractions such as a
children's museum and the renowned Henry Doorly Zoo," said Taylor L. Cole,
APR, travel expert for "It will have everyone making the Omaha

For more details about the Omaha Challenge and for other giveaways, follow on Twitter at @hotelsdotcom and #OmahaChallenge.

*Coupon contingent on "Omaha" being used as an audible call 50 times during
the game Sunday. Booking dates Jan. 20, 2014 – Jan. 26, 2014 with stays valid
Jan. 21, 2014 – June 1, 2014.

Press contacts:
Pat Burek – Finn Partners for
Phone: (212) 715-1542

Taylor L. Cole, APR North America
Phone: (469) 335-8442
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