Saks Fifth Avenue Celebrates Super Bowl XLVIII with “Fifth Avenue Tailgate Party” in Flagship Store Business Wire NEW YORK -- January 17, 2014 In celebration of Super Bowl XLVIII, Saks Fifth Avenue will host a “Fifth Avenue Tailgate Party” in its flagship from Thursday, January 30 to Sunday, February 2. Highlights include a partnership with Off the Field, the NFL Players’ Wives association, a SaksFirst Sweepstakes giving away a million points, four days of exclusive store events, a luxury take on tailgate food at Saks Fifth Avenue’s restaurants, and special cold-weather and festive merchandise curated just for the championship weekend. “For the first time, the Super Bowl will be held in Saks Fifth Avenue’s hometown, and our celebration will be bigger than ever before,” said Tom Ott, SVP GMM Menswear, Saks Fifth Avenue. “From special designer merchandise to charitable in-store events throughout the entire store, Saks will be the go-to luxury destination for Super Bowl XLVIII.” Saks is partnering with the Off the Field Players’ Wives Association to host its annual private cocktail event Thursday, January 30 and the 13th Annual Game Day Charity Fashion Show on Friday, January 31, featuring 40 women in styled looks. Off the Field is a charitable organization comprised of the wives of active and retired NFL players whose charitable work supports children, women and families in need. The event—in its sixth year of partnership with Saks Fifth Avenue—will benefit women’s shelters in New York City. Leading up to the first cold-weather Super Bowl, Saks Fifth Avenue will be the top destination for premiere cold-weather attire in New York, with offerings from Canada Goose, Moncler, Portolano, Sorel and more. Special merchandise will include: *An exclusive preview of SneAKS, an exclusive new area for men’s designer sneakers *Exclusive jewelry offerings from Vhernier, H.Stern and David Yurman *A pop-up shop from Versace *Nail polish changes in team colors by Jin Soon Runway to Reality *Make-overs by NARS *A Swiss Survival station by Cellcosmet featuring skincare to battle the cold *Mizzen + Main pop-up shop with wick-proof dress shirts worn by the pros *David Yurman will host an “Unlock your Chances” event, at which customers will have the chance to win a special ring raffled off by unlocking a box. *Trunk Shows from a variety of jewelry designers including Phillips House, Meira T, Mija, Golden Thread and Chopard *Dry styling at 7 for All Mankind, Minx nails at Joe’s Jeans, Dylan’s Candy Bar sweets at Splendid and a green screen at Ray-Ban. Customers can enter for a chance to win the SaksFirst Sweepstakes, with a grand prize of one million SaksFirst Points and a VIP Shopping Experience in New York City. There will also be 10 second-prize winners, who will receive 10,000 SaksFirst Points and a Deluxe Shopping Experience in New York. About Saks Fifth Avenue Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is renowned for its superlative American and international designer collections, its expertly edited assortment of handbags, shoes, jewelry, cosmetics and gifts, and the first-rate fashion expertise and exemplary client service of its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks operates 41 full-line stores in 22 states, five international licensed stores, 72 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store. Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012 Customer Service Champion and is only one of 50 U.S. companies so named. Contact: Saks Fifth Avenue Caroline McDonald, 212-940-5524 PR Director Caroline_McDonald@s5a.com or Maggie McVeigh, 212-451-1966 PR Coordinator Maggie_McVeigh@s5a.com
Saks Fifth Avenue Celebrates Super Bowl XLVIII with “Fifth Avenue Tailgate Party” in Flagship Store
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