Saks Fifth Avenue Celebrates Super Bowl XLVIII with “Fifth Avenue Tailgate
Party” in Flagship Store
NEW YORK -- January 17, 2014
In celebration of Super Bowl XLVIII, Saks Fifth Avenue will host a “Fifth
Avenue Tailgate Party” in its flagship from Thursday, January 30 to Sunday,
February 2. Highlights include a partnership with Off the Field, the NFL
Players’ Wives association, a SaksFirst Sweepstakes giving away a million
points, four days of exclusive store events, a luxury take on tailgate food at
Saks Fifth Avenue’s restaurants, and special cold-weather and festive
merchandise curated just for the championship weekend.
“For the first time, the Super Bowl will be held in Saks Fifth Avenue’s
hometown, and our celebration will be bigger than ever before,” said Tom Ott,
SVP GMM Menswear, Saks Fifth Avenue. “From special designer merchandise to
charitable in-store events throughout the entire store, Saks will be the go-to
luxury destination for Super Bowl XLVIII.”
Saks is partnering with the Off the Field Players’ Wives Association to host
its annual private cocktail event Thursday, January 30 and the 13th Annual
Game Day Charity Fashion Show on Friday, January 31, featuring 40 women in
styled looks. Off the Field is a charitable organization comprised of the
wives of active and retired NFL players whose charitable work supports
children, women and families in need. The event—in its sixth year of
partnership with Saks Fifth Avenue—will benefit women’s shelters in New York
Leading up to the first cold-weather Super Bowl, Saks Fifth Avenue will be the
top destination for premiere cold-weather attire in New York, with offerings
from Canada Goose, Moncler, Portolano, Sorel and more. Special merchandise
*An exclusive preview of SneAKS, an exclusive new area for men’s designer
*Exclusive jewelry offerings from Vhernier, H.Stern and David Yurman
*A pop-up shop from Versace
*Nail polish changes in team colors by Jin Soon Runway to Reality
*Make-overs by NARS
*A Swiss Survival station by Cellcosmet featuring skincare to battle the
*Mizzen + Main pop-up shop with wick-proof dress shirts worn by the pros
*David Yurman will host an “Unlock your Chances” event, at which customers
will have the chance to win a special ring raffled off by unlocking a box.
*Trunk Shows from a variety of jewelry designers including Phillips House,
Meira T, Mija, Golden Thread and Chopard
*Dry styling at 7 for All Mankind, Minx nails at Joe’s Jeans, Dylan’s Candy
Bar sweets at Splendid and a green screen at Ray-Ban.
Customers can enter for a chance to win the SaksFirst Sweepstakes, with a
grand prize of one million SaksFirst Points and a VIP Shopping Experience in
New York City. There will also be 10 second-prize winners, who will receive
10,000 SaksFirst Points and a Deluxe Shopping Experience in New York.
About Saks Fifth Avenue
Saks Fifth Avenue, one of the world’s pre-eminent specialty retailers, is
renowned for its superlative American and international designer collections,
its expertly edited assortment of handbags, shoes, jewelry, cosmetics and
gifts, and the first-rate fashion expertise and exemplary client service of
its Associates. As part of the Hudson’s Bay Company brand portfolio, Saks
operates 41 full-line stores in 22 states, five international licensed stores,
72 Saks Fifth Avenue OFF 5TH stores and saks.com, the company’s online store.
Saks Fifth Avenue is proud to be named a J.D. Power and Associates 2012
Customer Service Champion and is only one of 50 U.S. companies so named.
Saks Fifth Avenue
Caroline McDonald, 212-940-5524
Maggie McVeigh, 212-451-1966
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