United States Augmented & Virtual Reality Market to Grow at 30% CAGR Till 2018 Says TechSci Research

United States Augmented & Virtual Reality Market to Grow at 30% CAGR Till 2018
                            Says TechSci Research

  PR Newswire

  NOIDA, India, January 17, 2014

NOIDA, India, January 17, 2014 /PRNewswire/ --



In the consumer electronics sector, the United States is the second largest
consumer for smartphones and tablet PCs after China, which is spurring the
demand for augmented reality smart glasses and apps

Augmented and Virtual Reality is a technology, which acts as a bridge between
the virtual environment and real environment. Head-mounted displays or
helmet-mounted displays (HMD), head-up displays, smart glasses and AR
(Augmented Reality) apps are the product segments of this market. In 2012,
defense sector applications accounted for the largest market share, followed
by transportation and consumer electronics applications. In the defense
sector, the technology finds applications in police as well as military use,
wherein, HUDs and HMDs are employed for targeting, navigation, training,
simulation, etc.

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According to the recently published report by TechSci Research, " United
States Augmented & Virtual Reality Market Forecast & Opportunities, 2018 " ,
United States Augmented & Virtual reality market is expected to witness a CAGR
of around 30% during 2013-18. By region, the Western US region dominated the
United States Augmented & Virtual Reality market in 2012. The Western region
led the market on account of increasing spending in computer & electronics
product manufacturing sectors. The major contributing states in this region
include California, Texas, Oregon and Massachusetts. Colorado, Florida,
Pennsylvania and Illinois are exhibiting comparatively slower growth.

HMDs can be classified into two categories that include AR for defense and
transportation applications and VR (Virtual Reality) for consumer electronics
(gaming, television viewing etc.). Over the last three years, gaming industry
in the US has grown significantly, wherein, overall gaming console shipments
are estimated to have crossed the10 million units mark in 2013. Moreover, the
shipments are expected to grow at a CAGR of around 29% over the next five
years.

"In United States HMDs and HUDs market, Delphi Automotive, Denso Corp.,
Johnson and Controls, BAE Systems and Rockwell Collins are currently the
leading market players. Google, Vuzix, Ad-Dispatch and Layar are the major
players in AR smart glasses and apps market, however, with the growing
shipments of smartphones and tablet PCs, other players such as Sony, Microsoft
and Oakley are expected to make significant contributions over the next five
years" said Mr. Karan Chechi, Research Director with TechSci Research, a
research based global management consulting firm.

" United States Augmented & Virtual Reality Market Forecast & Opportunities,
2018 " report has evaluated the future growth potential of augmented and
virtual reality market in United States and provides statistics and
information on market structure, market trends, market size, etc. The report
includes market projections and demand forecasting. The report is intended to
provide cutting-edge market intelligence and help decision makers to take
sound investment evaluations. Besides, the report also identifies and analyzes
the emerging trends along with essential drivers, challenges and opportunities
available in augmented and virtual reality market in United States.

ContactKalpana Verma kalpana.verma@techsciresearch.com +91-9818427514
 
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