AT&T and Sabre to Test and Develop New Mobile Services for Travel Industry Companies

  AT&T and Sabre to Test and Develop New Mobile Services for Travel Industry
                                  Companies

Test will explore how advanced location and proximity-based services could
personalize the travel experience

PR Newswire

DALLAS, Jan. 16, 2014

DALLAS, Jan. 16, 2014 /PRNewswire/ -- AT&T* and Sabre, a global travel
technology company, today announced they will jointly explore solutions which
could usher in a more personalized, stress-free trip experience for travelers.

The two companies are developing and testing solutions that take advantage of
AT&T's newly enhanced Location Information Services (LIS) – Hybrid, which
allows developers to build geo-aware mobile applications. They are exploring
how device-based location information services can help airlines, airport
retailers, and other travel-related companies deliver intelligent, predictive
and personalized services throughout a traveler's journey.

AT&T LIS Hybrid has the ability to definecustom geo-fences (a virtual
perimeter within a geographic area) in any shape or size, both indoors and
out, using cellular, GPS and WiFi information shared by the user from their
device. Knowing when a traveler enters or leaves a pre-defined geo-fence would
allow travel suppliers to provide personalized services and relevant offers
based on the traveler's real-time location.

"By applying cutting edge technologies, coupled with data analytics and better
intelligence, we can give travelers the personalized experience they have come
to expect in today's connected world," said Sarah Kennedy, director, Sabre
Labs, the technology incubator and research lab at Sabre. "Together with AT&T,
we will explore the role advanced location-based services can have in helping
travel suppliers provide better, more personal service to their customers."

Imagine an app that can alert airline staff when a high-status passenger is
still clearing security when her flight is due to depart; or that notifies
travelers of special promotions as they approach an airport bookstore; or
warns a passenger if he is in the wrong terminal for his connecting flight.
The two companies are exploring technology that could underpin these types of
apps across almost all types of smartphones, tablets and operating systems.
Any services developed as part of the trial will meet location services best
practices guidelines when it comes to customer privacy including customer
opt-in.

"Our application programming interface, or API, and software development kit
allows companies like Sabre to build multi-carrier geo-aware mobile
applications," said Laura Merling, VP of Ecosystem Development and Platform
Solutions, AT&T. "AT&T LIS Hybrid works with WiFi as well as existing cellular
device-based information location services such as GPS, to deliver
near-precise device location information indoors and outdoors."

Phase one of the pilot project between Sabre and AT&T is expected to be
completed during the first half of 2014.

*AT&T products and services are provided or offered by subsidiaries and
affiliates of AT&T Inc. under the AT&T brand and not by AT&T Inc.

About Sabre
Sabre is a global travel technology company, serving the world's largest
industry – travel and tourism. We provide software to travel agencies,
corporations, travelers, airlines, hotels, car, rail, cruise and tour operator
companies through our four businesses: Sabre Airline Solutions, Sabre
Hospitality Solutions, Sabre Travel Network and Travelocity (including
lastminute.com and Zuji). Sabre has approximately 10,000 employees in 60
countries around the world. It has large development and customer care centers
in the United States, Argentina, India, Philippines, Poland and Uruguay. Sabre
has won numerous awards for being a top employer and corporate citizen in
Argentina, Brazil, India, Mexico, Peru, Poland, and the United States.
Headquartered in Southlake, Texas, Sabre is privately owned by Texas Pacific
Group (TPG) and Silver Lake Partners. For more information please visit:
www.sabre.com.

About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the
most honored companies in the world. Its subsidiaries and affiliates – AT&T
operating companies – are the providers of AT&T services in the United States
and internationally. With a powerful array of network resources that includes
the nation's most reliable 4G LTE network, AT&T is a leading provider of
wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader
in mobile Internet, AT&T also offers the best wireless coverage worldwide of
any U.S. carrier, offering the most wireless phones that work in the most
countries. It also offers advanced TV service with the AT&T U-verse^® brand.
The company's suite of IP-based business communications services is one of the
most advanced in the world.

Additional information about AT&T Inc. and the products and services provided
by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus
or follow our news on Twitter at @ATT, on Facebook at
http://www.facebook.com/att and YouTube at http://www.youtube.com/att.

© 2014 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo
and all other marks contained herein are trademarks of AT&T Intellectual
Property and/or AT&T affiliated companies. All other marks contained herein
are the property of their respective owners.

Reliability claim based on data transfer completion rates on nationwide 4G LTE
networks. 4G LTE availability varies.

SOURCE AT&T and Sabre

Website: http://www.att.com
Contact: Henrietta Aitken, For AT&T Corporate Communications, 212 453 2318,
ha175p@att.com; or Heidi Castle, Sabre, 682-605-4290, Heidi.Castle@sabre.com
 
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