CVS/pharmacy Kicks Off 2014 Project Health Campaign
Wellness program to provide free health services at select CVS/pharmacy
Health insurance experts will also provide support and guidance on new health
care options as March 31 enrollment deadline approaches
WOONSOCKET, R.I., Jan. 16, 2014
WOONSOCKET, R.I., Jan. 16, 2014 /PRNewswire/ -- CVS/pharmacy announced today
the kickoff of its annual Project Health wellness campaign. Project Health
will deliver more than $15 million worth of free health services to
multicultural communities across the United States in 2014.
During the months of January, February and March, more than 350 Project Health
events will be held at select CVS/pharmacy retail locations in 15 markets
across the U.S., including Atlanta, Chicago, Cincinnati, Cleveland, Columbus,
Dallas-Fort Worth, Detroit, Houston, Los Angeles, Miami, Orlando, New York
City, Philadelphia, Tampa and Washington, DC. Project Health events will also
be held at select CVS/pharmacy stores in Puerto Rico in March and April.
Project Health offers an array of free comprehensive health risk assessments,
including blood pressure, Body Mass Index (BMI), glucose, and total
cholesterol screenings. Children seven years of age and older may participate
in screenings with parental consent. Project Health events will also offer
participants' information on the new health insurance marketplace and their
coverage options under the new health care law. Health insurance experts will
be available at many events to provide guidance and support to those who need
it, as they were during the Project Health events held in late 2013. Open
enrollment for the health insurance marketplace closes March 31, 2014.
"Ninety percent of the people who attended our Project Health screenings in
the fall told us they found the health insurance experts at these events to be
extremely helpful. For that reason, we decided to offer this resource again in
early 2014," said Helena Foulkes, President of CVS/pharmacy. "We are focused
on helping our customers make informed decisions about their health care and
will continue to do so as the new health care marketplace is rolled out."
Project Health is part of CVS/pharmacy's commitment to improve access to
health care and ensure that cost is not a barrier to important preventive
services. Project Health events, while held in cities with large multicultural
populations, are open to everyone and do not require an appointment.
"The free, comprehensive health screenings offered at our Project Health
events give our customers the opportunity to access vital health care services
at times and locations that are convenient for them and can help identify
health concerns or risk factors that they may be unaware of," added Foulkes.
Once screened, CVS/pharmacy will help patients through on-site consultations
with bilingual (Spanish/English) nurse practitioners or physician assistants
who will analyze results and refer patients who require additional medical
attention to no-cost or low-cost medical facilities nearby or to their primary
care physician if additional follow-up care is necessary. CVS pharmacists will
be available to conduct one-on-one medication reviews and answer any questions
patients may have.
About 155,000 people received free screenings at Project Health events held in
2013, demonstrating the continuing need for these critical services. As a
result, many areas of concern were discovered:
o51 percent were found to be overweight or obese
o41 percent had abnormal blood pressure readings
o32 percent had abnormal glucose readings
o41 percent were found to have abnormal cholesterol levels
o11 percent had risk factors for osteoporosis
Project Health events will be held from 2pm-6pm on Thursdays, Fridays and
Saturdays, at select CVS/pharmacy locations, in January, February, and March
with no appointment needed. For more information, and a full calendar of
Project Health events, visit www.cvs.com/projecthealth (in Spanish:
www.cvs.com/proyectosalud), or call 1-855-287-7867.
CVS/pharmacy, the retail division of CVS Caremark Corporation (NYSE: CVS), is
America's leading retail pharmacy with more than 7,600 CVS/pharmacy and Longs
Drug stores. CVS/pharmacy is reinventing pharmacy to help people on their path
to better health by providing the most accessible and personalized expertise,
both in its stores and online at CVS.com. General information about
CVS/pharmacy and CVS Caremark is available at http://info.cvscaremark.com.
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