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Regal Entertainment Group Celebrates National Popcorn Day with Giveaway

  Regal Entertainment Group Celebrates National Popcorn Day with Giveaway

               Pop into AllThatPopcorn.com for a chance to win

Business Wire

KNOXVILLE, Tenn. -- January 16, 2014

Regal Entertainment Group (NYSE: RGC), a leading motion picture exhibitor
owning and operating the largest theatre circuit in the United States, will
celebrate National Popcorn Day with a chance to win $500 worth of free
popcorn. Regal Crown Club members can register for the sweepstakes through
Sunday, January 19 at AllThatPopcorn.com.

“Make memories this National Popcorn Day by enjoying a movie and popcorn at
your favorite Regal theatre,” said Kelly Hawkins, vice president of loyalty
marketing at Regal Entertainment Group. “Popcorn and movies have gone hand in
hand since the 1920s, and Regal is celebrating this special day and tradition
by offering $500 worth of popcorn to one lucky Regal Crown Club member.”

To enter the sweepstakes for a $500 Regal Cinemas gift card visit
AllThatPopcorn.com. For a chance to win, Regal Crown Club members need only
fill out an online entry form with their RCC account number through January
19. While online, Regal fans are encouraged to check out how other RCC fans
enjoy their popcorn. Club members can share the link on their Facebook,
Twitter and Pinterest accounts.

“As a leader in popcorn sales, Regal is excited to celebrate another National
Popcorn Day across the country at our theatres,” said Rob Del Moro, Chief
Purchasing Officer at Regal Entertainment Group. “Enjoying popcorn at the
movies is a true American tradition and one lucky Regal Crown Club member will
win enough popcorn for the year.”

During the month of January, Regal Crown Club members who download the mobile
app will receive a mobile coupon for a free soft drink with purchase of any
size popcorn just for joining. The Regal app is available for free for both
iPhone and Android users. The Regal app also allows Regal Crown Club members
to directly download their card straight to their smart phone for cardless
access while on-the-go. Users can program their favorite theatre, gather movie
information, select showtimes and purchase tickets through the mobile app.

The Regal Crown Club is the number one theatre loyalty program in the country,
allowing patrons to accumulate credits at the box office and concession stand
to earn free popcorn, soft drinks and movies. Free membership is available at
the theatre or online. Moviegoers can also stay connected through Regal
Cinemas’ Facebook page and Twitter account, @RegalMovies.

About Regal Entertainment Group:

Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
7,394 screens in 580 theatres in 42 states along with Guam, Saipan, American
Samoa and the District of Columbia as of December 26, 2013. The Company
operates theatres in 46 of the top 50 U.S. designated market areas. We believe
that the size, reach and quality of the Company’s theatre circuit not only
provide its patrons with a convenient and enjoyable movie-going experience,
but is also an exceptional platform to realize economies of scale in theatre
operations.

Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20140116006542/en/

Multimedia
Available:http://www.businesswire.com/cgi-bin/mmg.cgi?eid=50785302&lang=en

Contact:

Media Contact:
Russ Nunley
Vice President of Marketing & Communications
Regal Entertainment Group
russ.nunley@REGmovies.com
865-925-9539
 
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