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Pepsi Gives Guests Of Selected Regal Hollywood Theatres The Chance To 'Sip Like a Star' And Be Part Of Hollywood's Biggest

  Pepsi Gives Guests Of Selected Regal Hollywood Theatres The Chance To 'Sip
            Like a Star' And Be Part Of Hollywood's Biggest Night

PR Newswire

PURCHASE, N.Y. and KNOXVILLE, Tenn., Jan. 16, 2014

PURCHASE, N.Y. and KNOXVILLE, Tenn., Jan. 16, 2014 /PRNewswire/ -- As an
official sponsor of the 2014 Academy Awards, Pepsi announced today it is
giving guests of selected Regal Hollywood Theatres the exclusive chance to
"Sip Like a Star" and be part of Hollywood's biggest night.

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Running from Friday, Jan. 17 through Friday, Feb. 14, moviegoers can purchase
any Pepsi fountain beverage, including Diet Pepsi, Mountain Dew and Sierra
Mist, at one of Regal's participating Hollywood Theatres and text the word
"MOVIES" to the number on the cup sleeve for the chance to win amazing prizes.
The top prize will send one lucky winner and their guest to Los Angeles for a
once-in-a-lifetime Oscars'® experience that first includes Red Carpet seating
during the arrivals and then two tickets to InStyle's Viewing Party. Roundtrip
airfare, car service, a three-night stay in a luxury hotel and spending money
to purchase a new outfit are also included. Other prizes include a Regal
Cinemas gift card, free popcorn or Pepsi fountain drink at any participating
Regal Hollywood Theatre. Full contest rules, details and a list of
participating theatres can be found at

"Pepsi is always on the pulse of pop culture and entertainment, bringing
consumers unique experiences to be part of the action," said PepsiCo
Foodservice Chief Marketing Officer Roberto Rios. "We're excited to partner
with selected Regal Hollywood Theatres on the 'Sip Like a Star' campaign to
bring together their guests' passion for movies and Pepsi's special access to
the Oscars."

"We love Oscar season as much as our customers do and can't wait to give them
the chance to win great prizes through Pepsi's 'Sip Like a Star' contest,"
said Regal Entertainment Group Chief Purchasing Officer Robert J. Del Moro.
"Just in time to celebrate this year's Academy Award nominees, this promotion
is exclusive to participating Regal Hollywood Theatres' guests. This is a fun,
easy way for our moviegoers to get in the spirit of the Oscars."

Academy Awards for outstanding film achievements of 2013 will be presented on
Oscar® Sunday, March 2, 2014, at the Dolby Theatre® at Hollywood & Highland
Center® and televised live on the ABC Television Network.

About PepsiCo
PepsiCo is a global food and beverage leader with net revenues of more than
$65 billion and a product portfolio that includes 22 brands that generate more
than $1 billion each in annual retail sales.  Our main businesses – Quaker,
Tropicana, Gatorade, Frito-Lay and Pepsi-Cola – make hundreds of enjoyable
foods and beverages that are loved throughout the world.  PepsiCo's people are
united by our unique commitment to sustainable growth by investing in a
healthier future for people and our planet, which we believe also means a more
successful future for PepsiCo.  We call this commitment Performance with
Purpose: PepsiCo's promise to provide a wide range of foods and beverages from
treats to healthy eats; to find innovative ways to minimize our impact on the
environment by conserving energy and water and reducing packaging volume; to
provide a great workplace for our associates; and to respect, support and
invest in the local communities where we operate.  For more information,
please visit

About Regal Entertainment Group
Regal Entertainment Group (NYSE: RGC) operates the largest and most
geographically diverse theatre circuit in the United States, consisting of
7,394 screens in 580 theatres in 42 states along with Guam, Saipan, American
Samoa and the District of Columbia as of December 26, 2013. The Company
operates theatres in 46 of the top 50 U.S. designated market areas. We believe
that the size, reach and quality of the Company's theatre circuit not only
provide its patrons with a convenient and enjoyable movie-going experience,
but is also an exceptional platform to realize economies of scale in theatre

Pepsi gives guests of selected Regal Hollywood Theatres the chance to win a
once-in-a-lifetime Oscars experience through the ‘Sip Like a Star’ promotion.

Video with caption: "Promotional spot playing at selected Regal Hollywood
Theatres featuring Sofia Vergara for Pepsi's 'Sip Like a Star' campaign."
Video available at:

Image with caption: "Pepsi gives guests of selected Regal Hollywood Theatres
the chance to win a once-in-a-lifetime Oscars experience through the 'Sip Like
a Star' promotion." Image available at:



Contact: PepsiCo: Gina Anderson, (914) 767-7690,;
Regal Entertainment Group: Russ Nunley, (865) 925-9537,
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