AquaBall Naturally Flavored Water Announces Expanded Distribution in Southern
True Drinks Announces Distribution Partnerships with Albertson's,
Bristol Farms, Gelson's, and Ralphs
IRVINE, CA -- (Marketwired) -- 01/16/14 -- True Drinks, Inc.
(OTCQB: TRUU), a healthy beverage provider with major entertainment
and media company licensing agreements for use of their characters on
its proprietary, patented bottles, today announced that the Company
has expanded its distribution of AquaBallâ„¢ Naturally Flavored Water
within its home market of Southern California by gaining distribution
with Albertsons, Bristol Farms, Gelson's, WinCo and the Kroger banner
Ralphs. This expansion adds 397 new outlets of availability. True
Drinks currently conducts business with a host of Southern California
retailers including Food 4 Less and Safeway's collection of banners
including Vons, and Pavilions.
Ralphs operates 240 stores and is a banner owned by The Kroger
Company, the largest grocery chain in the United States. Kroger's
Family of Stores spans 31 states with store formats that include
grocery and multi-department stores, discount, and convenience
stores. The Albertsons Southern California division consists of 125
stores and is an extension of the renowned Albertson's chain of
supermarkets founded in 1939. Founded in 1952, Gelson's operate 17
high-end grocery stores and is owned by Arden Group, Inc. Bristol
Farms operates 13 high-end stores and was founded in 1982.
Jason Dorfman, National Director of Sales for True Drinks, commented,
"The key focus of the sales organization in 2014 is to expand our
national footprint and general retail availability. Today's
announcement is very satisfying on a personal level. Southern
California is our home market, is where our company was founded, and
is where our headquarters are located. The ability to add Albertsons,
Bristol Farms, Gelson's, and Ralphs to our current roster of retail
partners only helps to expand our presence and reach throughout our
"Our goal is to make AquaBall available everywhere," added True
Drinks CEO Lance Leonard. "We have done very well to cover the
grocery channel in one of our key markets, Southern California. We
are working to add to our coverage of this market in 2014 with
pansion into new retail formats."
About True Drinks, Inc.
True Drinks, Inc. is a beverage company with licensing agreements
with major entertainment and media companies for use of their
characters on its proprietary, patented bottles. AquaBallâ„¢ Naturally
Flavored Water, the Company's vitamin-enhanced water that was created
as a 0 calorie, sugar-free alternative to juice and soda for kids, is
currently being sold into mass-market retailers throughout the United
States. For more information, please visit www.theaquaball.com and
Any statements contained in this document that are not historical
facts are forward-looking statements as defined in the U.S. Private
Securities Litigation Reform Act of 1995. Words such as "anticipate,"
"believe," "estimate," "expect," "forecast," "intend," "may," "plan,"
"project," "predict," "if," "should" and "will" and similar
expressions as they relate to True Drinks, Inc. are intended to
identify such forward-looking statements. True Drinks, Inc. may from
time to time update these publicly announced projections, but it is
not obligated to do so. Any projections of future results of
operations or the anticipated benefits of the merger and other
aspects of the proposed merger should not be construed in any manner
as a guarantee that such results or other events will in fact occur.
These projections are subject to change and could differ materially
from final reported results. For a discussion of such risks and
uncertainties, see "Risk Factors" in True Drink's report on Form 10-K
filed with the Securities and Exchange Commission and its other
filings under the Securities Exchange Act of 1934, as amended.
Readers are cautioned not to place undue reliance on these
forward-looking statements, which speak only as of the dates on which
they are made.
True Drinks, Inc.
18552 MacArthur Blvd., Ste. 325
Irvine, CA 92612
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